Hello. I'm Loz James, The Content Champion®.
I'm a conversion copywriter with a background in journalism, blogging and SEO - and host of the Content Champion Podcast. I'm also building my own portfolio of income-earning content sites.
I work with personal-brand bloggers, startups and online business owners to craft engaging content both your readers and Google will love.
I specialise in writing conversion-focused copy for key stages of the content marketing funnel - such as power posts, content upgrades, email series & sales/landing pages.
I've been writing professionally for over two decades, and my content will help you:
Over the years I've worked on hundreds of client copywriting, SEO and content marketing projects - both autonomously and as part of a team (view clients & testimonials here).
I've also built multiple WordPress websites for clients, friends and my own niche site projects - creating content and working on SEO strategies for most of them.
In that time I've crafted content alongside hundreds of writers, so I know how it feels to be on the receiving end of both sparkling copy that takes your breath away - and terrible text that's late and beyond saving.
Suffice to say, I've never missed a deadline in my career, and if you hire me I'll work diligently and honestly to deliver you my best possible copy.
So if you want your content to convert, you need to speak with an experienced converison copywriter today...

Doug Hopeman
Artificial Plants & Trees
"If you're having issues with rankings and natural SEO results, Loz at Content Champion is great to work with to boost your traffic and get more business to your website. He helped my company fix a major website glitch and bring traffic back to my site. Loz's work is transparent and his communication is great. He is an honest and enjoyable partner to work with."

Roger Cleary
Liberty Physio
"I have been working with Loz James for the last 6 years to market and promote my business on multiple fronts. He provides blogging and social media services which I have found invaluable."

Career Highlights

Naheed Mir
Rugknots
"When we started working with Loz I was seriously considering closing down my business, as we just weren’t getting enough traffic and making enough sales.
However, after Loz rebranded and relaunched our Shopify ecommerce store, then spent 9 months working on our on-page SEO and link building - our organic traffic grew by 178% year-on-year to nearly 40,000 visitors a month, and our online sales grew by 71% year-on-year.
Whilst also providing help on conversion optimisation, email marketing and content marketing, plus assistance launching our podcast - Loz has been a pleasure to work with, and have proved instrumental in building a great foundation to take my ecommerce business forward in future."

Horiany Contreras
Instituto De Comercio Digital
"Loz James is the kind of professional that always surprises you, and he constantly delivers more than you expect. His vision about digital business and content strategy can be a genuine eye opener, and his marketing advice provides a real light in the road. Hats off to Loz, he is definitely the unbeaten Content Champion!"
Academic Background

Oli Brown
Brown and Brown
"Loz’s copy is of a consistently high standard and he works hard to satisfy the requirements of any brief. With a positive and flexible approach to all projects he is professional to work with and provides an excellent service."