Grow Your Online Business With Content Marketing

Hi, I’m Loz James. This blog and podcast provide actionable tips, tools and techniques to help grow your online business with content marketing, SEO and digital marketing.

Loz James content creator, seo and website consultant

Praise For Content Champion

Brian Dean

Brian Dean


​​"The Content Champion podcast delivers actionable content marketing advice you can use to grow your business. I never miss an episode."

Joe Pulizzi

Jo​e Pulizzi

Content Marketing Institute

"Simply put, Loz executes an impressive podcast. Better yet, he's been a key force behind the content marketing movement."

John Lee Dumas

John ​Lee Dumas


"The Content Champion blog and podcast deliver proven content marketing techniques that will take your business to the next level. Loz provides all the tips, tools and strategies you need when preparing to IGNITE."

Loz's Achievements

Loz graduated from The University of Birmingham with a 2:1 (Hons) in English and Art History, and has a Postgraduate Diploma in Broadcast Journalism (NCTJ) from The University of Central England.

He also holds an MA in Screenwriting from The Screen Academy Scotland at Edinburgh Napier University. The first film he scripted was purchased by HBO Europe:

Phone Call

Starting his career as a freelance broadcast journalist for BBC local radio, Loz has now gained 20 years' experience in content marketing, SEO and copywriting - with a short stint as an award winning business development manager while he was finding his feet.

Unlike many self-proclaimed experts in the online marketing space, Loz has a proven track record of running his own online business - using digital marketing techniques to earn a sustainable annual income since 2001. He is also a published author, having written an historical novel about the Peasants' Revolt in 2000.


Proven digital Marketing Expertise

Over the years, Loz has worked with hundreds of small firms, agencies and blue chip clients, including B&Q, ABN AMRO, Harrods, HM Revenue & Customs and Prudential - so he has a good understanding of what works and what doesn't.

In 2008 he took his first company, 'The Copy Box', to a profitable six figure annual revenue - before going on to start Content Champion - which helps business owners and in-house teams master sustainable SEO & content marketing techniques.

In 2016, Loz started a second business running ecommerce stores, and used the digital marketing techniques he teaches at Content Champion (and until recently used with clients), to grow the first of the sites in his portfolio to over £100,000 of revenue in just 16 months.

Always keen to keep up to speed with the latest developments in the digital marketing world, Loz is a member of Brandon Gailie's 'Blog Millionnaire' membership, has completed Brian Dean's excellent course 'SEO That Works', and also taken Jon Cooper's 'Link Building Course' at Point Blank SEO.

He has also studied Chris Lee's superb trainings - 'Niche Site Course' and 'Six Figure Blogging' at RankXL, and recently finished Tim Soulo's excellent business blogging course at Ahrefs. Loz's latest CPD training has been the Perpetual Audience Growth course from Evergreen Profits, and the Gotch SEO Academy training.

Such investment in continued learning helps Loz stay at the leading edge of what's currently working in online marketing.

epic podcast

A keen podcaster - in 2016 Loz took part in a world record breaking 36-hour podcast hosted by Mike and Izabela Russell - founders of New Media Europe and the UK Podcasters community.

Content Champion Podcast

He has also interviewed dozens of the world's top digital and content marketers on his regular show, The Content Champion Podcast - which is one of the most popular of its kind on UK iTunes. Each episode helps you learn the latest SEO and content marketing strategies based on Loz's own extensive experience - and that of his high profile guests.