The Content Champion story

Experience That Counts

Specialising in SEO and content marketing, we work with ambitious service professionals, consultants and online business owners to help boost rankings, organic traffic and revenue.

All our work is focused on improving your bottom line and is strategically managed by our founder - experienced SEO, copywriter and content marketer Loz James - plus a small virtual team of dedicated writers and digital marketing experts.

Loz does much of the hands on work himself, so expect committed personal service - not an unaccountable salesperson selling faceless canned packages or third party reseller products.

Our approach to digital marketing is tailor made to your online business, and our partners have a combined experience of over 40 years in the industry - so you can feel confident you're in safe hands.

Over the years, our team has worked with global brands such as British Airways, the BBC, Royal Bank of Scotland and Harrods - plus scores of owner-operated online firms and medium sized enterprises - so we know what works (and what doesn't). In this context, be prepared to get challenged if we don't feel you're on the right path.

And unlike many so-called digital marketing experts, our founder has experience of starting and running his own e-commerce business and podcast - which means we base our online marketing knowledge on real world examples of what actually works for both us and our clients. Heard enough? Let's get started...

Praise For Content Champion

Brian Dean

Brian Dean


​​"The Content Champion podcast delivers actionable content marketing advice you can use to grow your business. I never miss an episode."

Joe Pulizzi

Jo​e Pulizzi

Content Marketing Institute

"Simply put, Loz executes an impressive podcast. Better yet, he's been a key force behind the content marketing movement."

John Lee Dumas

John ​Lee Dumas


"The Content Champion blog and podcast deliver proven content marketing techniques that will take your business to the next level. Loz provides all the tips, tools and strategies you need when preparing to IGNITE."

Introducing Founder Loz James

Loz James Content Champion

Loz's Achievements

Loz graduated from The University of Birmingham with a 2:1 (Hons) in English and Art History, has a Postgraduate Diploma in Broadcast Journalism (NCTJ) from The University of Central England, and also holds an MA in Screenwriting from The Screen Academy Scotland at Edinburgh Napier University. The first film he scripted was purchased by HBO Europe:

Phone Call

Starting his career as a freelance broadcast journalist for BBC local radio, Loz has now gained 20 years' experience in content marketing, SEO and copywriting - with a short stint as an award winning business development manager while he was finding his feet.

Unlike many self-proclaimed experts in the online marketing space, Loz has a proven track record of running his own online business - using digital marketing techniques to earn a sustainable annual income since 2001. He is also a published author, having written an historical novel about the Peasants' Revolt in 2000.


Proven digital Marketing Expertise

Over the years, Loz has worked with hundreds of small firms, agencies and blue chip clients, including B&Q, ABN AMRO, Harrods, HM Revenue & Customs and Prudential - so he has a good understanding of what works and what doesn't.

In 2008 he took his first company, 'The Copy Box', to a profitable six figure annual revenue - before going on to start Content Champion - which helps business owners and in-house teams master sustainable SEO & content marketing techniques.

In 2016, Loz started a second business running ecommerce stores, and used the digital marketing techniques he teaches at Content Champion (and uses with clients), to grow the first of the sites in his portfolio to over £100,000 of revenue in just 16 months.

Always keen to keep up to speed with the latest developments in the digital marketing world, Loz is a member of Brandon Gailie's 'Blog Millionnaire' membership, has completed Brian Dean's excellent course 'SEO That Works', and also taken Jon Cooper's 'Link Building Course' at Point Blank SEO.

He has also studied Chris Lee's superb trainings - 'Niche Site Course' and 'Six Figure Blogging' at RankXL, and recently finished Tim Soulo's excellent business blogging course at Ahrefs. Loz's latest CPD training has been the Perpetual Audience Growth course from Evergreen Profits, and the Gotch SEO Academy training.

Such investment in continued learning helps Loz stay at the leading edge of what's currently working in online marketing.

epic podcast

A keen podcaster - in 2016 Loz took part in a world record breaking 36-hour podcast hosted by Mike and Izabela Russell - founders of New Media Europe and the UK Podcasters community.

Content Champion Podcast

He has also interviewed dozens of the world's top digital and content marketers on his regular show, The Content Champion Podcast - which is one of the most popular of its kind on UK iTunes. Each episode helps you learn the latest SEO and content marketing strategies based on Loz's own extensive experience - and that of his high profile guests.

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