The Content Champion story

Experience That can help your
home services business

Not getting the traffic your business deserves? Website not converting your visitors into customers?

Content Champion can help...

Hi, I’m Loz James. Through our Home Pro SEO System, me and my specialist team help home services firms and tradespeople grow their business online with affordable monthly marketing solutions.

Loz James content creator, seo and website consultant

With years of online marketing experience, we use proven SEO and content marketing techniques to drive targeted visitors to your website, then convert more of them into buyers.

Over the last two decades, I’ve worked with global brands such as B&Q, British Airways, the BBC, Royal Bank of Scotland and Harrods.

We've also served scores of owner-operated firms like Duffy Heating, RugKnots and Happy Roofs - so we know what works (and what doesn't). You can view our client list here and click here to read our testimonials.

In this context I’ll always give you honest advice - so prepare to be challenged on your marketing strategy if I think you can do better.

home services seo

We recognise each home services business is unique, and offer custom solutions to reflect this - with all services packaged at affordable monthly prices that gets results whilst offering excellent return on investment. 

So if you're tired of your website not getting any traffic or converting many leads, trust Content Champion to help you punch above your weight online.

Let's get started...

Praise For Content Champion

Brian Dean

Brian Dean


​​"The Content Champion podcast delivers actionable content marketing advice you can use to grow your business. I never miss an episode."

Joe Pulizzi

Jo​e Pulizzi

Content Marketing Institute

"Simply put, Loz executes an impressive podcast. Better yet, he's been a key force behind the content marketing movement."

John Lee Dumas

John ​Lee Dumas


"The Content Champion blog and podcast deliver proven content marketing techniques that will take your business to the next level. Loz provides all the tips, tools and strategies you need when preparing to IGNITE."

Introducing Founder Loz James

Loz James Content Champion

Loz's Achievements

Loz graduated from The University of Birmingham with a 2:1 (Hons) in English and Art History, has a Postgraduate Diploma in Broadcast Journalism (NCTJ) from The University of Central England, and also holds an MA in Screenwriting from The Screen Academy Scotland at Edinburgh Napier University. The first film he scripted was purchased by HBO Europe:

Phone Call

Starting his career as a freelance broadcast journalist for BBC local radio, Loz has now gained 20 years' experience in content marketing, SEO and copywriting - with a short stint as an award winning business development manager while he was finding his feet.

Unlike many self-proclaimed experts in the online marketing space, Loz has a proven track record of running his own online business - using digital marketing techniques to earn a sustainable annual income since 2001. He is also a published author, having written an historical novel about the Peasants' Revolt in 2000.


Proven digital Marketing Expertise

Over the years, Loz has worked with hundreds of small firms, agencies and blue chip clients, including B&Q, ABN AMRO, Harrods, HM Revenue & Customs and Prudential - so he has a good understanding of what works and what doesn't.

In 2008 he took his first company, 'The Copy Box', to a profitable six figure annual revenue - before going on to start Content Champion - which helps business owners and in-house teams master sustainable SEO & content marketing techniques.

In 2016, Loz started a second business running ecommerce stores, and used the digital marketing techniques he teaches at Content Champion (and uses with clients), to grow the first of the sites in his portfolio to over £100,000 of revenue in just 16 months.

Always keen to keep up to speed with the latest developments in the digital marketing world, Loz is a member of Brandon Gailie's 'Blog Millionnaire' membership, has completed Brian Dean's excellent course 'SEO That Works', and also taken Jon Cooper's 'Link Building Course' at Point Blank SEO.

He has also studied Chris Lee's superb trainings - 'Niche Site Course' and 'Six Figure Blogging' at RankXL, and recently finished Tim Soulo's excellent business blogging course at Ahrefs. Loz's latest CPD training has been the Perpetual Audience Growth course from Evergreen Profits, and the Gotch SEO Academy training.

Such investment in continued learning helps Loz stay at the leading edge of what's currently working in online marketing.

epic podcast

A keen podcaster - in 2016 Loz took part in a world record breaking 36-hour podcast hosted by Mike and Izabela Russell - founders of New Media Europe and the UK Podcasters community.

Content Champion Podcast

He has also interviewed dozens of the world's top digital and content marketers on his regular show, The Content Champion Podcast - which is one of the most popular of its kind on UK iTunes. Each episode helps you learn the latest SEO and content marketing strategies based on Loz's own extensive experience - and that of his high profile guests.

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