How To Write Amazon Product Reviews For Affiliate Websites

Writing Amazon Review Sites

Writing Amazon Product Reviews

Can You Still Make Money As An Amazon Affiliate?

If you want to learn how to write product reviews for Amazon affiliate sites, then the detailed template in this article will definitely help.

Despite some recent changes to their affiliate payments structure in recent years, if you choose the right niche then starting an Amazon affiliate site is still a great way to earn some extra money on the side – and can be one a number of profitable income streams for professionally run niche and authority sites.

Click here to download a free PDF of this post to read later

Amazon’s affiliate program is a very popular one. It does not pay out as much as some do, and the cookie it places on the computer of a potential customer does not have a lifetime as long as most others. However, Amazon is a company trusted by virtually everyone, and making a sale as an Amazon affiliate, or associate, as they prefer to term it, is one of the easiest sales you can make.

One of the most effective ways to pre-sell a potential customer on an Amazon product is to write a review of the product. Amazon itself encourages customers to review the products they buy. Their reviews appear at the bottom of the product pages. While potential customers certainly read those reviews in order to help make up their minds, they still like to read honest, well written testimonies which are completely independent of the Amazon website.

This is where you can benefit. Writing your own Amazon product reviews and setting them up on your own website is easy to do. It is also one of the best, almost guaranteed, ways of making decent money online. If your choice of product is sound, and your reviews are well structured and well written, you stand an excellent chance of being successful.

Structuring your Amazon product review is not an absolute science, of course. There are many ways to do it, but through trial and error, several ways of structuring a good review have come to the fore. So, rather than re-inventing the wheel, it is far better to stand on the shoulders of giants and emulate what they have done. This is how to become successful in your own right.

Your success is not guaranteed – it cannot be – but it is very much more likely to happen if you use a formula which is already working well for others – and put in some good old fashioned hard work. This guide will show you a way of structuring and writing Amazon product reviews which is working well at the present time, and which will continue to work for the foreseeable future.

Pre-Selling, Not Selling

As an associate, or affiliate, of Amazon, your job is to pre-sell to the customer. The Amazon site does an excellent job of selling products, so your job is to get the customer to go to the right Amazon page, in the right frame of mind, already convinced that the product they have just read about in your review is the product they should buy. You are simply pointing already hot prospects in the right direction.

The potential customer will most likely arrive on your website as a result of a search on one of the search engines, such as Google. They may type in the name of the product, either as a broad search (“cameras,” for example), or as a specific search (“Ultra Widgetised camera model X1234-B”). If your website comes up in the search results, and if the description of your site looks appealing enough, the potential customer may click on your site’s link in the search engine results.

They will then land on one of your pages where there is a review of the product the potential customer is interested in buying. This is where it gets exciting. How easy do you think it is to make a sale at this point? It is very easy, but not guaranteed. Your product review now has the job of convincing the potential customer that it is time to go for it and buy the product.

If your review does not tell them what they want to hear, they will immediately go elsewhere. However, if your review gives them the kind of information they expect and like, they may click on your affiliate link and buy the product through Amazon. You will then be credited with the sale and Amazon will pay you the agreed commission.

If you have a good number of Amazon product reviews in place, and if they all rank well in the search engines, your reviews will be found many times a day by potential customers and you will make sales accordingly. This could easily amount to a very substantial income. It is not an overnight phenomenon, but with proper planning and well written reviews pre-selling the customer, it can certainly happen.

You may not make thousands, but it is certainly possible to make hundreds of pounds/dollars a month doing this. First of all though, you have to learn how to write successful Amazon product reviews – powerful reviews that really pre-sell the product you are writing about. That’s where I come in, so let’s begin…

The Basic Structure Of A Review

The voice or style of your review should be honest and factual. You should not try to hype up the product. This is a mistake many people make, especially at first. Be more laid back in your approach, but stay positive and always try to hold the interest of the reader.

There are two schools of thought about what makes a good review. One school says that the review should stick squarely to the facts. Tell them that the camera, for example, has an ultra fast shutter speed of one ten-thousandth of a second. Tell them that it has a digital storage capacity of 1,000 very high definition photos. Tell them all the bare, hard, cold features and facts – Dragnet style.

The other school of thought says that you should feed the reader the benefits of buying camera X. For example, tell them they can store MP3 tracks on it as well as photos, to listen to their favourite music at any time. Tell them that a photo of 10,000 by 5,000 pixels means an ultra sharp and clear photo that makes the subject come alive – every time. Tell them how good camera X will make them feel and how much it will improve their lives.

There is, arguably, a third school of thought, and one that I recommend: make your reviews a little of both the factual and the feel good. Keep them a little reserved and never over-hyped, but positive in nature, fascinating and interesting, to leave the reader better informed and feeling good about making the right buying choice.

You should write your Amazon product review to a consistent template. This has the effect of making all the reviews on your website have the same look and feel. This is, to a large degree, what Amazon itself does with its product pages. Certain elements of an Amazon page can change, depending on the product offered for sale, but by and large, once you get the hang of the layout, every page has certain elements in the same place, page after page.

This consistency of style is essential for a good review site. Your customers will quickly come to expect each page to have a similar look and feel. They will become comfortable with the style, and soon, in their minds, the design elements will vanish to leave just the information they need. There is no absolute way of structuring an Amazon product review, but one way that works well for a review of 500 words or so would include the following elements in place:

  • Headline
  • Introduction to the product
  • Link to the product
  • First key feature sub-headline
  • First key feature paragraph about the product
  • Second key feature sub-headline
  • Second key feature paragraph about the product
  • A list in bullet points of the main product features and specifications
  • A second link to the product
  • Customer reviews and scores sub-headline
  • A paragraph stating how many customer reviews there are in Amazon for the product, and the average score they have given it.
  • A paragraph listing one or two of the negative points mentioned by customers in their reviews, but then pointing out the other side of the coin, so to speak, and ending on a very positive note.
  • A third link to the product
  • A conclusion, briefly summarizing the main points of your review

This style of review can be laid out as a template to look like this:

Title: The Product Name Plus “Review”

The opening paragraph. You can write in the first person, if you like, in a casual, friendly and conversational, but factual style. The introduction can be one or two paragraphs, depending on how much you want to say.First product link >>>Sub-headline for the first key feature

First key feature paragraph about the product. Pick something that stands out about the product.

Sub-headline for the second key feature

Second key feature paragraph about the product. Pick something else that stands out about the product.

Features and Specifications

  • A listing in bullet points of the specifications, benefits and features.
  • The easiest and best way to do this is to re-write the existing Amazon list.

Second product link >>>

Customer Reviews and Scores

A paragraph stating how many customer reviews there are in Amazon for the product, and the average score they have given it.

A paragraph listing a problem mentioned by a customer in their review, then finding something positive and ending by recommending the product.

Third product link >>>


A brief summary of the main points of your review in a short paragraph.

Analysing An Existing Amazon Product Review

Here is a fairly typical 500 word Amazon product review:

Cuisinart CBT-1000 PowerEdge Review

The Cuisinart CBT-1000 PowerEdge is a great blender, and if your household is anything like mine, then your family will love the convenience of being able to blend their own fruit smoothies whenever the mood takes them.

Our old blender was starting to make funny sounds, so I thought it time to look out for a new blender. Of all the blenders I researched, one stood out above all the rest – the Cuisinart CBT-1000 PowerEdge.I liked it so much that I decided to share my research findings with you.

Get more information and buy now on >>>

A Powerful 1000-Watt Motor

A blender needs a good strong motor to make perfect smoothies, and the Cuisinart CBT-1000 PowerEdge with its powerful 1000-watt motor is certainly up to the job.

This powerful motor actually creates a kind of vortex as it spins the ingredients around, faster and faster, in the generous 64-ounce jar that comes free with the blender.It’s this intense vortex action that ensures all ingredients get thoroughly mixed up and perfectly blended every time. In fact, it’s difficult to make a perfect smoothie otherwise.

Automatic Pre-Set Programs

The Cuisinart CBT-1000 PowerEdge blender features various automatic pre-set programs, and of course, one of them is for smoothies. I’m always a bit sceptical of pre-set anything as I feel it takes away your control.

However, the smoothies pre-set on the Cuisinart CBT-1000 PowerEdge works flawlessly. Being able to rely on an automatic pre-set to produce exactly what is needed every time is convenience, par excellence.

Features and Specifications

  • The Cuisinart CBT-1000 PowerEdge incorporates a 1000-watt 2-speed motor housed in a strong die-cast metal base
  • The pre-set programs include functions for Smoothies, Ice Crush, and Pulse
  • The control panel of the Cuisinart CBT-1000 PowerEdge is uncomplicated with backlit buttons. It has a timer that can count up, and the blender can be placed in stand-by mode
  • A generous 64-ounce jar with lid and easily read measuring marks is included with the Cuisinart CBT-1000 PowerEdge
  • The Cuisinart CBT-1000 PowerEdge blender is approximately 8-1/2 inches by 10-1/2 inches by 14-1/2 inches in dimension

Get further details and buy now on >>>

Customer Reviews and Scores

The Cuisinart CBT-1000 PowerEdge is an extremely versatile blender. It can purée soup, mix protein shakes, crush ice or do any of the many things a good blender is capable of. But if you are really into smoothies, then you will really appreciate this model.

I found 23 customer reviews at the time of writing and they had awarded the Cuisinart CBT-1000 PowerEdge 4.2 stars out of a possible 5 on average.

The customer reviews on Amazon are positive overall, but there were a few niggling points raised. One customer said, “I find it very difficult to get (the) lid on … getting it in place takes quite a bit of negotiation.”

However, no one else seems to have experienced the same difficulties, so perhaps it isn’t a widespread problem. Other customers said, “I love this blender,” and, “Love it! Love it! Love it!” and, “AWESOME BLENDER! Great Purchase,” and finally, “I would highly recommend it!”

That makes it very easy for me to recommend the Cuisinart CBT-1000 PowerEdge as well.

Buy now at >>>


In summary, the Cuisinart CBT-1000 PowerEdge can handle most tasks you throw at it, and is a highly rated and versatile blender. Well made and easy to use, most real buyers of this product are extremely pleased with their purchase and would recommend this blender to others.

Click here to download a free PDF of this post to read later

Let's go through the review above step-by-step:

1The headline is the first element of your Amazon product review. It is also the easiest element to write. Simply use the product name, in our example, Cuisinart CBT-1000 PowerEdge, and add the word, “Review” after it. It’s that simple. You will find the exact product name on the relevant Amazon page, but be careful to use just the product name and not the part description they tend to add. Sometimes you need to use your judgement:

Writing Titles For Amazon Reviews

Writing Titles For Amazon Reviews

If you want a more interesting headline you could add something like, “Is It Really The Best Smoothie Maker?” Adding a question like this to the end of a headline makes the reader think a bit more – and perhaps suspect the product may not be what it claims – so they are keen to read on to find out.

Another important point to note here is that you should always include a picture of the product at the top left hand side of your review under the headline, and link this picture to the product on Amazon with your affiliate link.

2 – The next element of the review is the introductory paragraph or paragraphs. In this example I have used just one paragraph, but two shorter paragraphs would have worked just as well. The first paragraph should set the scene of the review. I have focused on the blender’s ability to make smoothies, as most people love them, but you could equally focus on another aspect of the blender.

You will note that I have not actually said that I am the owner of a Cuisinart CBT-1000 PowerEdge. I have inferred it a couple of times, but I held back from actually stating it. There is a thin line here. If you don’t actually have the product to examine, your review has to rely on the description of the product on Amazon’s sales page, and perhaps also on the product manufacturer’s web site.

You have to take the features and specifications and build up a believable review of the product as if you actually had it in front of you. This is not difficult to do, and with practice it becomes very easy. Is this cheating? Not necessarily – after all, you are basing your review on real comments from real buyers (providing a review of real reviews if you like), and as long as you are honest and factual, using the information you can easily and freely gather, you can write a review that is extremely useful to any potential customer.

At this point I must issue a disclaimer: Naturally, the ideal would be to have experienced the product first hand or even to own it yourself. If you asked me for my official view, I would always say that owning the product – or having tested it first hand – is obviously best practice. If this is not possible then do the best job you can in providing an honest and balanced review of the real reviews you find for the product. If the latter is the case, you must work hard on your research in order to provide accurate detail that adds true value to your review.

After this first introduction we include our first affiliate link back to the product on Amazon, worded in a similar way to the example text above.

3 – The next element are the sub-headlines which highlight an important feature of the product. Simply read through the Amazon page where the product is listed and make a note of all the important features they list. Pick two important ones, and make sure you have enough information about both of them to write at least a full paragraph for each one.

4 – The first sub-headline should simply be the main feature you have picked. In my example it is A Powerful 1000-Watt Motor. The heart of a good blender is its motor, so it is important to potential buyers that it has the power and strength to blend for a long time to come.

5 – The next element is the first key feature paragraph. In the example I simply expand on how good the 1000-watt motor is and how it works to make great smoothies.

6 – The next element is the second sub-headline. This is the second most important feature of the product from your point of view. In my example I picked the ability of the blender to pre-set programmes automatically.

7 – The next element is the second key feature paragraph where I simply expand on the reason why pre-set programmes are a good thing.

8 – The Features and Specifications element is simply a re-write of Amazon’s listings. In this example they look like this on Amazon’s page:

Rewrite The Existing Features

Rewrite The Existing Features

I have simply taken these five bullet points and re-written them so that they say essentially the same thing. It is a quick and easy process. After this list of product features it’s a good idea to put in a second affiliate link to the product page on Amazon.

9 – The penultimate element in this review is the Customer Reviews and Scores. This is also an easy part as you are using what real customers of the product have already said about it on Amazon. I have split this part into three paragraphs, but I often have only two, and you could even do it with one if you have already written a substantial amount in the preceding sections.

The first paragraph ends by saying that the product has 23 customer reviews on Amazon, at the time of writing, and that they have scored the product 4.2 stars out of 5. It is important to mention that this information is correct at the time of writing, because it is likely to change over time as more customer reviews are added. If you look at Amazon’s product page for the Cuisinart CBT-1000 PowerEdge at: you will notice just below the product name headline:

Star ratings are important

Star Ratings Are Important

You may be wondering how I can tell that the customers have scored the product 4.2 out of 5 stars when all you can see is a line of five stars where the first four are a kind of golden colour and the last one is blank. It is really quite easy. Just highlight the stars and the part in brackets which states the number of customer reviews, and copy them (Ctrl + C on the keyboard).

Copy The Star Ratings

Copy The Star Ratings

The line of stars will not appear to be highlighted, but make sure you do highlight them. Make sure you also copy them, then all you have to do to reveal the actual score is to paste what you have copied into a text program such as Notepad:

Paste This Into Notepad

Paste This Into Notepad

Magic – well almost… The second paragraph of the final element is where I raise a negative point. I prefer not to list anything that suggests the product is worthless, and you do occasionally find customer reviews which are over-scathing about it.

Remember, the point of your Amazon product review is to convince the reader that the product is worth buying. However, if everything you say is all glowing and nice, the reader may be a little suspicious. If, on the other hand, you point out that certain problems were encountered by real customers, your review will come across as being much more believable and genuine. I noted that one customer had difficulty with the lid of the blender, and I used an actual quote from the customer review.

Be Careful How You Use Customer Reviews

Be Careful How You Use Customer Reviews

The problem this customer experienced with the lid is not a particularly big one, and no one else seemed to have the same problem, which is mainly why I chose it.

For example, this next customer review is a bit too damning to use in my opinion as it strongly advises the reader not to buy the product. The customer is quite entitled to his or her opinion on the matter, but always bear in mind that your review is trying to persuade the reader to buy the product. Using a sentence that screams, such as the one in this example: DO NOT BUY THIS BLENDER, would be marketing suicide:

Marketing Suicide?

Marketing Suicide?

The final paragraph in this section uses a number of short quotes from customer reviews that are quite glowing about the product.

Note that I personally do not say things like, “AWESOME BLENDER!” and “Love it!” I let the actual customers say it. That comes across as much more believable. I wind up this part by saying that real customers are obviously happy with the product, and that I therefore have no difficulty in recommending it too. If you are wondering where to find all the customer reviews on the Amazon page, scroll down to almost the end of the page, and on the right-hand side you will see some reviews. At the very end you will see this:

Take All Reviews Into Account

Take All Reviews Into Account

Click on the link to see all 23 customer reviews (in this example), and you will be taken to a page that has this near the top of it:

Amazon Gives You The Best & Worst Reviews

Amazon Gives You The Best & Worst Reviews

Amazon actually tells you which reviews it considers to be the most favourable and the most critical. It does not get much easier than this. Of course, I do not always find what I want in either of these two reviews, and I often choose others to use instead, but this feature can be very helpful, and it is well worth checking out first.

At this stage in the flow of your review, don’t forget to link to the product page on Amazon with your affiliate link for a third time – and this time be more bold with the call to action, telling the reader to ‘Buy Now’ and get moving off to Amazon so we get our commission.

10 – In the final section, the Conclusion, you simply sum up your review in one neat paragraph to concisely complete the whole piece. This gives the reader a great sense that you have done your homework and presented a well rounded and well researched review.

Phew! OK, that’s it! All you have to do now is actually write your own reviews. Do not begin by thinking you have to write a 500 word review, though. Think of it as a series of different elements. Break it down and it will become much easier. Also, feel free to adapt the basic template to your own needs.

There are no hard and fast rules in writing a review, but this template has consistently proved to work well for me and others. If you want to write longer reviews, and there are many who say longer reviews of up to 1,000 words or more work better than shorter 500 word reviews, then simply write more. You may have to spend a bit longer researching, but it may well be worth your while to do so – especially for certain products where the manufacturer has themselves provided more information.

SEO Considerations

While I do not concentrate on the search engine optimisation (SEO) aspect of the review, I usually make sure that the product name is mentioned in the first and last sentences. I have used the product name in the first sentence of this example review. The product name is naturally mentioned several times more in the review, and I mention it in the last sentence, and to be honest, that is really all the SEO work you need to do.

Do not waste your time tracking keyword density or using secondary keywords. Do not attempt to be over fancy by trying to add LSI, or latent semantic indexing, keywords. These will follow naturally if you write your reviews to the formula I have outlined. Just make sure you use the product name in the first sentence and in the last sentence, and the rest will fall naturally into place.

One last tip: when choosing Amazon products to review, choose products that are popular, and that are priced, if possible, above the £100 mark. The reason for this is that when you start out with Amazon they will only pay a 4% commission. On a product priced at £100, your commission on a sale will be £4, at least to begin with.

As you progress and start to make more sales, your commission rate will gradually increase and could be as high as 8%. If you review a product priced at £20, for example, your commission will be a mere 80 pence. The wonderful thing here is that it takes no more work to review a product worth £100 or £1,000 than it does to review one worth £20. Getting a sale for a high priced product is just as easy as well.

Now, go out and write your own Amazon product reviews, and above all, have fun. The more work you put into this the more you will earn. If you want to kickstart your new Amazon site with the minimum of hassle and expense, we recommend this excellent service from Dom Wells). Good luck!

Click here to download a free PDF of this post to read later
Writing Amazon Affiliate Product Reviews

This article has 62 comments

  1. Shah Parean

    It’s great Loz,
    Fantastic description, I am just gonna adopt it.
    I have to write several reviews now….

    Thanks for this great post 🙂

  2. Loz James

    Thanks Shah

    I’ve had some good results using this layout, so best of luck with it 🙂



  3. Charles

    Fantastic article. By reading this, I now realize that a product review has to be thought out, structured and well written. I so have twoquestion however? First, is the Cuisinart CBT-1000 PowerEdge Review necessarily on the list for “best selling Amazon products?” Second, before deciding to do a product review on a certain product, is it a good idea to check the Amazon best seller list? If the answers to both these questions is yes, and I can learn to put your principles into actual practice, I can definitely see a lot of potential to be successful at this.
    Thank you for the post. I have bookmarked it, and will read it again and again.

    • Loz James

      Hi Charles

      I’m glad you liked this post.

      I’ve made money from Amazon review sites selling products on the bestsellers list, products that are newly released (more of a gamble but I got lucky once with a number 1 ranking in Google for a new product that went crazy), and products that simply have a lot of good reviews, are over $100 and have low competition in Google. It’s the quality and depth of the review that really counts, as you’re not going to hit a home run every time.

      I wrote this review a while ago and I think the Cuisinart CBT-1000 PowerEdge was amongst the bestsellers then – and it’s also $179.39 so products like this offer a decent amount of commission.



  4. Rhea

    Great article and insightful information.
    Thank you!

    • Loz James

      Hi Rhea

      Glad you enjoyed it!

      Thanks for dropping by.



  5. Julian Hooks

    I can usually tell how much I like a post by how much I don’t want to share it! Luckily I can bank on the fact that 99% of people that read awesome actionable advice never follow through. So Cheers to the 1% of people that will take this info and turn it into $$$ with me!

    • Loz James

      Hi Julian

      I’m glad you liked this. Good luck with the strategy and thanks for being in that 1% 🙂



  6. Jafeer

    A must read article for those who are into affiliate marketing. Thanks Loz.

    • Loz James

      My pleasure Jafeer

      I’m stoked you found some value in this so thanks for stopping by 🙂



  7. Nick

    Great article and great podcast too, thanks.

    I wondered about keywords in an amazon review site – presumably the keywords should usually be the name of the product, even though they won’t show many specific exact match hits on google keyword planner.

    Also, it is better to have a static home page with the posts separate, or should you have a home page with all of the posts on it?

    I hope you follow my question and apologies if I am not clear enough.

    Best wishes


    • Loz James

      Thanks for your kind words Nick

      Yes, keywords should be the name of the product (just ignore the numbers in the Google Keyword Planner in this respect) – and I always have a static homepage with a good amount of text about the overall product category.

      Hope this helps and Happy New Year!



  8. Tanvir Xia


    Greetings. This is really great. I’ve been writing reviews for my clients for a long time, but your format is the best ever I believe. All my clients are so satisfied now a days. They commonly say, dude, “sales are running in full swing!!!”

    Thanks and best regards,

    Tanvir Xia.

    • Loz James

      Thanks Tanvir

      I’m glad you’re finding success with this review format – and it’s even better your clients are making more sales!



  9. darlene

    This is great info for any type of review. I’ll bookmark to reference because I like how you’ve outlined a template for us (or our VA!)

    Found you from Leadpages. 🙂

    Austin, TX

    • Loz James

      Thanks Darlene

      I’ve always seen great results from this type of review template, so good luck with it!

      Many thanks for dropping by 🙂



  10. Jenny

    Thank you so much for sharing this post. Love your review structure. This will be bookmarked as my ‘go to guide’!! Cheers.

    • Loz James

      Hi Jenny

      It’s great this will be your ‘go to guide’ – I love that 🙂

      Good luck with your reviews.



  11. kenny

    I really love your review tips, I have taken my time to read so many posts but none had been this comprehensive.

    I have been trying to make my first dollar online through my blog with Amazon affiliate links but it has always yielded no result.

    I would be glad to try those tips & also have you as my mentor! Plz say YES!

  12. Marc Possoff

    Great article. However I’m having a heck of a time writing product reviews.

    • Loz James

      Thanks for the comment Marc.

      Keep at it. Although it sounds trite, the more of these you write the better you’ll get at them – and more quickly than you think.

      You can always outsource if you’re finding this really difficult – but bear in mind you get what you pay for. You could receive copy that’s worse than yours if you choose a cheap writer.

      Your reviews are probably better than you think 🙂

      Best of luck!


      • Marc Possoff

        Thanks for the encouragement Loz. How many words should an amazon review article be at least?

        • Loz James

          Hi Marc

          The more comprehensive they are the better. I’d go for at least 1200 – 1500 words minimum.

          Glad to be helping 🙂



          • Marc Possoff

            Thanks Loz would that word count include customer review and scores, warranty etc?

          • Loz James

            Hi Marc

            That’s a prerequisite for everything. I’ve written 3,000 word reviews before – the more the better.

            Aim for the best, most helpful review you’ve seen anywhere for that product.



  13. Cherie McCord

    Great and helpful for affiliates. I’ve already shared this article.

  14. Hervé

    This is a really great guide. I will follow the instructions tomorrow for my next reviews. I’m pretty sure that it will skyrocket my sales.

    Thank you Loz. 🙂

  15. John

    hi Loz,
    thank you very much for this article its really useful for me.. first seo or ranking in google is not really a problem for me since i worked as link builder before… and my website is number 1 or 3 in google for a product with price range from $200 to $400.
    last july i earned $486 and as of now i earned $436 ..
    ive been searching on how to increase conversion since i have 140 to 160 amazon clicks but orders are few like 78 on july and now august 65..

    my question is….. (i understand this article is for the individual product page conversion)…so my concern is in the homepage where the keyword is BEST Cuisinart … do you include only the customer top rated from amazon? then pick 1 as really the best of them all ? what is your format ? like:
    comparison table (do you link to amazon or to you individual review ?) (how many product you compare ?)
    my problem is that there are 2 models that are latest models (Price $300 and $400) but with few 5 stars, but visitors keeps on clicking on them even if i put them at the bottom but NO orders… should i remove them from the comparison table ?

    • Loz James

      Hi John

      Thanks for your comment – glad this article helped you.

      With my sites I always make the homepage look as authoritative and non-affiliate focused as possible – so I only link through to the individual product review pages themselves, not the products on Amazon.

      I also take the approach that I’ve thoroughly researched the market and found the best products of their type on Amazon, (not necessarily the newest), and present these products as the best ones to buy. I usually do about 7 at once but have done more, and replace them when one drops off or is out of stock for long periods.

      I tend to write an authoritative page about the niche itself, giving buying tips and advice on the type of thing to look out for – then link to the product reviews in the sidebar. This makes the whole site look more authoritative and less ‘review site spammy’ if you get what I mean. I’ve also used excerpts like on the front page of a blog.

      If a table seems like the best way to present the information (depending on the niche and product), then I’ve used those in the past too (and that’s the only time I’d link directly through to Amazon from the homepage) – but I normally stick to the layout above. I also include articles on the site that aren’t reviews – but which link back to the money pages.

      In the past I linked back to the product on Amazon much more from the homepage itself, but am more cautious now because I don’t want the site to scream ‘affiliate’ to a manual reviewer. I try to make it look more like an authority information hub now.

      Anyway, it sounds like you’re going great guns with your review sites so I wish you the best of luck with them.



  16. Fakhri Nur Z

    wow, this article is what i need now. I just want to start affiliate program from amazon, and this article really help me to start it.

    I just want to ask, is good to make affiliate website using blogspot??

    Thanks for this article and for your answer

    • Loz James

      Hi Fakhri

      Thanks for your comment.

      If you want to build an authority site that gets long term trust you need to build your website on your own domain. I also suggest using WordPress.

      This podcast will help when building your site:



      • Fakhri Nur Z

        Hi Loz,
        Thanks for your answer.

        How about if I use blogspot but use custom domain?? I just not ready yet to spend money to buy a hosting.. but i can buy a domain name, coz it not spend a lot of money.


        ps : sorry for my bad english, coz it’s not my native language

        • Loz James

          Hi Fakhri

          The only problem with blogspot is that you don’t own the platform so it’s not really an asset in your business. If they change their terms of service at any stage and don’t like your content, you could lose all your work (which could be a considerable investment of time and/or money).

          You say you can afford the domain but not the hosting – why not flip that on its head and get cheap hosting with a free domain – then the asset is yours.

          Bluehost offer a free domain and hosting for only $4.95 a month, and I think Hostgator have a similar deal for a dollar less every month.

          I just think it’s a false economy to base your whole online business on a free blogging platform – because it’s not completely in your control.

          Hope this helps.

          Kind regards


          PS – Your English is good so don’t apologise 🙂

          • Fakhri Nur Z

            Hi Loz,

            Thanks again for your answer,

            i’ll considering your advice, and for now i think i still try with blogspot as trial and error so when i’m ready for my own site, it won’t taking so much time on trial and error

          • Loz James

            Best of luck Fakhri 🙂

  17. Steven

    Hi Loz James,

    Great post, thank you so much. This is the first time I start building a website to promote product at, I found your site and I read again, again & again… It’s really helpful to me.

    I love your post. Thanks again!

  18. Mamie

    Your post has given me so much insight into product reviews. I’ve been doing it a couple of months now with no success. I will start using your template going forward. To date this has been the most comprehensive advice I have ever seen. So happy to have found you.

  19. Kay

    Thanks for this proven blueprint.

    I’m sure gonna bookmark this; you know why?
    •It sounds promising – putting myself in the visitors shoes, I may buy.
    •Because it is a tested, proven (and yup! working) tip

  20. thanat

    What an amazing post! Really, thank you for writing such good content. I know from my own experience that writing a review can be a tricky thing, and I have to admit that I have been the bad guy when it comes to reviews…

    I am not proud to say that I in my time have created some sniper sites with so called “reviews” just to make affiliate sales. I mislead people on the product, and I am not proud of it.

    “Luckily” no one bought the product through my affiliate links, so no harm done I hope. I have just discovered that this is not a way of business that I would like to get into. I want to deliver value every time.

    This blog post is a GREAT guide for writing reviews. Really. If I ever want to write a review, this is the post I would refer back to. I have always had a hard time writing something negative about someone, but you are right, it has to be done.

    I also like the way you explain how to set up the review in a very detailed manner. This post is like a tutorial on how to write a great review.

    I liked your idea of implementing other peoples reviews into your own from Amazon (or somewhere similar). Makes it more authentic in a way. Also, you summarized what to write in the core content quite nicely.

    Keep the good content coming, and I’ll be sure to return to this blog for some more great content.

    • Loz James

      Thanks you for your epic and honest comment Thanat

      I wouldn’t beat yourself up about the past though – sniper sites had their place but ‘thin’ reviews have rightly been spanked by the Google gods as they obviously don’t really offer any value at all.

      An authority site with great quality, real reviews on it though – well now you’re talking 🙂

      I’m so glad you liked this post – come back again soon!



  21. Anwar

    I was learning about being an Amazon affiliate by searching a lot of posts. But most of them were bogus and you have written really well with good information.

    Actually from today I have joined Amazon as an affiliate. So I need the basic ideas.

    In that view I think your post help me a lot. Thanks for your information dude.

    • Loz James

      Thanks for your comment dude!

      Glad you found some value here Anwar 🙂

      Come back soon and don’t forget to join my mailing list for more content marketing strategies.



  22. Jose B

    Just want to say Thank you!!

    • Loz James

      Hi Jose

      Well I just wanted to say thank you right back 🙂

      I appreciate you dropping by.

      Best wishes


  23. Chris

    Hi, I’m just learning about affiliate marketing. I really appreciate the info you have given here. I will be working hard to put you’re advice into practice. I rasp evilly needed the template for writing a review.

    Thanks again

  24. Andro

    Hi Loz James,

    I’m glad that I found this blog post. I’m a newbie Amazon affiliate and just want to ask if it’s okay to quote the customer reviews on each of my amazon product review post? Is that okay to amazon?



    • Loz James

      Hi Andro

      Yes indeed, just as long as you cite your sources properly it should be fine 🙂

      If you’re ever unsure though, always read the most up to date Amazon affiliate terms.



  25. Daniele

    Hi Loz,

    Any tip about where to find high quality writers for Amazon product reviews?
    Unhappy with oDesk and the likes…


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