Ubersuggest is a powerful SEO analysis tool from renowned entrepreneur Neil Patel, who joins me for the second time on the podcast to discuss how we can use its advanced features for content marketing.
While not yet possessing all the features of its rivals, Ubersuggest is still an extremely useful tool to add to your marketing stack - and I've been using it very successfully to find long tail keywords for blog posts, which has seen traffic to this blog increase over 50% in the last few months.
And the best part? It's absolutely free...
Listen To Neil's Show On Ubersuggest
Ubersuggest Show Notes
- Discover Neil's backstory
- Why Neil created Ubersuggest and made it free
- A rundown of the main features; domain overview, top SEO pages, keyword suggestions, content ideas, backlink ideas
- Where the data comes from and how reliable it is for making content marketing & SEO decisions
- What's on the development roadmap for Ubersuggest
- How any business can create low cost tools for traffic and lead generation
- The success of Neil's new 5 minute podcasting format
- Where we can find Ubersuggest and catch Neil's show
- The PS Question - Neil shares a great way of using Ubersuggest to easily increase our rankings and drive more traffic!
[Podcast] Using Ubersuggest For Content Marketing With Neil Patel #contentmarketing #seo #ubersuggest
- Discover Neil's backstory
Read the transcript
Speaker 1: Welcome to the Content Champion Podcast. We provide the training and tools to help you become a content marketing champion in your online business. Introducing your host, the content champion himself. Loz James.
Loz James: Welcome to the Content Champion Podcast. In this episode, for the second time round, I'm delighted to be speaking to highly-respected online entrepreneur, speaker, blogger, and podcaster, Neil Patel about his amazing free SEO tool, Ubersuggest. So let's dive in.
Loz James: Thanks for coming on, Neil.
Neil Patel: Thanks for having me.
Loz James: Now then, we're gonna discuss content marketing using your great free tool, Ubersuggest, in today's show. But before we do that, could you remind us of your backstory, please?
Neil Patel: Sure, so I'm a serial entrepreneur. I tend to create companies around marketing technology or the marketing space. I have a ad agency called Neil Patel Digital. And my latest project is Ubersuggest, which is a free marketing tool that helps you get more search traffic.
Loz James: And why did you make it free, Neil?
Neil Patel: Well, I was just like man, all these tools, few hundred dollars a month. Like we pay some of these tools $300, $400 a month, some are a hundred, which isn't too bad, but some of the stuff is so cheap to do now that I'm like some of these things should be free. And what I mean by that is, when you have these companies that were built seven, eight, ten years ago, they're using old technology. And it's harder for them to change their infrastructure. Now, with things like cloud computing and Amazon Web Services, the cost to run these companies are much lower.
Loz James: And I understand that you acquired the tool. I used it before you acquired it and am using it now. Was that part of an overall strategy to build your own businesses through the free tool online?
Neil Patel: Correct. So we use the tool as lead generation. And the goal was to acquire other sites, companies, software, whatever it may be in the marketing technology space, to ramp up our lead generation efforts.
Loz James: I've been using Ubersuggest for blog post ideas, for long-tail keywords. And over the last three months, my traffic is up 46% and it keeps going up and up and up. So it's a really good tool. So let's dig down into some of the specific features, if we can, and how they can help content marketers.
Loz James: The tool has five key feature sets. Domain overview, top SEO pages, keyword suggestions, content ideas, and back link ideas. So starting with the domain overview feature, could you tell us how this could help out content marketing?
Neil Patel: Sure. So the domain overview is great to put in your URL or your competitor's. I mainly use it to put in my competitor's URL. And it shows me their traffic, their traffic over time, how many keywords they rank for. But my favourite part of that domain overview is the top pages. And the top pages breaks down all of the pieces of ... Or all of the URLs that your competitors have, what keywords they're ranking for, and how many back links each of those pages have. And you can just click like the view all button and it shows you each and every single one of the keywords, how many visitors they get from it, their rankings of that. That's my favourite part of the domain overview report.
Loz James: Then let's look at top SEO pages, the next sort of feature tab.
Neil Patel: Yep. So as I mentioned, when you put in this, it'll show you all the top pages of your competitors. The reason I like this is it gives me new ideas of what I should write about. So if my competitors have a really popular post on content marketing or SEO or dog food, I know what's working for them. I can look at that page and try to create something that's better, rank for it, and also look at all the people that are linking to that page, hit them up, and try to get them to link to mine because my page is more thorough.
Loz James: Third feature set, we are looking at keyword suggestions. How do we use this?
Neil Patel: So the keyword suggestions is, think of it as like keyword research. You put in any keyword, it'll tell you all the other related keywords, both from Google Suggests and AdWords. The search volume, who's ranking for those keywords, how many social shares each URL has, the back link count, domain score. It pretty much tells you all the other keywords that you should consider going after and even how competitive and hard they are to rank for.
Loz James: Okay. Let's go through all the features, then we can broaden things out a bit. Content ideas, that's especially helpful for content marketers and bloggers. So how can we achieve good things with this feature?
Neil Patel: The cool part about the content ideas, funny enough, it ends up coming out next month. The content ideas report will break down, think of like a BuzzSumo, but for free. It'll break down all the popular blog posts that contain those keywords or key phrases. It even shows you social shares, search traffic, and back links for each of those blog posts, as well.
Loz James: Okay. So this is a pretty competitive tool in terms of the other paid tools that are on the market. Let's look at back link ideas, the final feature set. How can this help us with content marketing?
Neil Patel: Sure, and funny enough I'm releasing the back links feature on Wednesday. So probably before this podcast comes out. And the back links report, it's called back links. You can put in any URL, any domain name, it shows you all the people that link to it. You can sort it by domain score, page score, which is our version of authority. You can filter the links based off of anchor tags, and filter it based off of who's linking. You can exclude certain sites. You can even filter by zones, like if you wanna see all the links coming from .com.br, so from Brazil. And it shows you literally even you have 5,000 links, we show you each and every single row, and all for free, again.
Loz James: This is kind of an inevitable question when you're using tools like this, because lots of people listening may have used other tools like I have, Ahrefs, SEMRush, I've tried literally dozens of these. I love the interface of Ubersuggest, and as I've said, I've been using it a lot. How can we trust the data with these types of tools? Where does your data come from? How reliable is it in terms of that foundation for basing our content marketing and SEO decisions on?
Neil Patel: Yeah, so we're getting a lot of the data from API providers and data providers that Ahrefs and SEMRush is using. So it's quite reliable from that perspective.
Loz James: And how, then, in terms of the competition with those other tools, should they be worried about what you're doing? I know it's a big thing. I listened to your podcast about this and other podcasts when you launched this tool. It's a big thing that you've launched this and made the whole feature set we were just discussing completely free. You're trying to upset the marketplace, really, as a specific strategy? Is that the aim? Or are you not really bothered about competing with those other tools?
Neil Patel: I'm not really bothered. They're still gonna make money and they're gonna do well. And good for them. And I'm just offering a free tool for everyone else that doesn't wanna pay for one.
Speaker 1: You're listening to the Content Champion Podcast, showcasing the training and tools you need to become a content marketing champion in your online business.
Loz James: Okay. Just a side issue on this, now I've got you on, you have a spin-to-win CTA on the site at the moment, at the time of recording this, that goes along side with Ubersuggest which is kind of like the gold standard of monster lead-generating tools. It's not just a superficial tool, it's the whole feature set. And now you've got a spin-to-win competition entry as well. How important is it to set yourself aside from your competitors online to be able to create these kind of lead-generating tools to build your traffic?
Neil Patel: I think it's important. A lot of people look at them as being like, "Oh, this is aggressive, I don't wanna do this stuff." But the data shows not only does it help with email opt-ins and traffic and leads, if you're not somewhat aggressive with your lead capturing, writing content, creating free tools, doesn't guarantee you're gonna get more leads. You gotta actually take that extra step to get that repeat visits. You gotta take that extra step to generate leads and sales from those visitors.
Loz James: Okay, I don't ... So you're at the top of the tree when it comes to your online persona and what you've achieved in internet marketing. If you're a small business listening to this, which is a lot of the people that are in my audience, and you wanna create a tool or you wanna try and be a bit disruptive to get that attention, to fill the top of the funnel, what are the sorts of things that businesses can do, maybe if they haven't got your budget, how can they be more agile with this type of approach?
Neil Patel: Yeah, there's a lot of script sites that have tools in your space. So let's say you're a mortgage company. Well there's mortgage calculators. You don't have to build one. You can just google mortgage calculator script, pay $10 or £10, buy it, and pop it on your site. You can do a lot for very little. And I used to do that back in the day. So there was a SEO analysis script that I bought like seven, eight years ago. It was from a company called Winexel, or Windexel, it was something like that. And it was less than a hundred dollars. So I would do things like that to boost my traffic and you can still do it. You don't have to create everything from scratch.
Loz James: For sure. And how does your tool compare to some of these other SEO audit tools that generate leads on a white label basis? I mean they're poles apart, aren't they?
Neil Patel: Yeah, I think our tool stacks up. You'll see over the next few months, we'll release features that a lot of these guys have. Like we're releasing a SEO analyzer in the next 60 days, and it'll analyse your whole site. Like if you have 10,000 pages, it'll crawl 10,000 pages, show you the errors, duplicate content, what you need to fix, etc.
Loz James: That's absolutely devastating, though. If I was listening to this, and I interviewed Tim Solo of Ahrefs and talked to a lot of other people in the industry. And I would just be like, "Ah, no!" It's kind of like a unequivocal, like a behemoth of everything that you can get that you're ever gonna need for SEO analysis, free of charge. I mean it's fantastic. As I say, I've been looking at the Ubersuggest feature set getting better and better, and I'm using it more and more. And what I'm probably gonna do now, is at the end of the year, because my results have been so good, I'm probably gonna do a big case study of how I grew my blog traffic X amount using just the free tool Ubersuggest. Which is why I wanted to talk about it today. But it's gotta have people slightly worried, hasn't it?
Neil Patel: I don't think it does too much because if you look at SEMRush and Ahrefs, they're still growing. And the market is so big that they'll still be able to make money. There is enough space for all of us. Like if you look at Ahrefs, they publish their sign-up numbers on their site. Their free trial sign-ups. And if you look at it quarter-over-quarter, they're still growing. So maybe one day I'll have a impact on their numbers, but in general, you have to think about it, the SEO spaces is a 60 billion, that's billion with a B, dollar industry. So it's not like a free tool's gonna drastically hurt these guys when none of them make even a hundred million dollars a year. And let's say they even made a hundred million, they're for sure not a 200. You get what I mean, right? Like you look at a $60 billion industry, you're looking at the players only doing $100 million or so max, there's a lot of room for everyone plus more people.
Loz James: Okay, so what's on the roadmap, then? What can we look forward to with Ubersuggest in terms of features in future?
Neil Patel: So next week we release a back links report. By the time this comes out, it'll pretty much be out. So that'll already be out there. And then in April, no in May sometime, we'll release our version of content ideas, which is like a BuzzSumo, and we'll release a SEO analyzer which gives you detailed SEO analysis on all of your pages.
Loz James: Okay. I don't expect you to give me any numbers, and I know you won't. The data behind this, the amount of queries being made, it must be costing you a tonne of money.
Neil Patel: It does. We look up data on, I think it's something like 290,000 to 300,000 keywords per day, on average.
Loz James: Are you building your own database of keywords that sit alongside the other ones? Or is it all gonna be API-based?
Neil Patel: No, we have our own database. I think we're a bit more than a billion, so like 1.1, 1.2 billion keywords.
Loz James: Wow. It's just amazing to me that you can provide all this. And you're saying it's ... I guess you can't say it's free forever, but at the moment it's all free. Is there any plans to charge for it in future? When I get really excited, I'm using everything, building my blog traffic and then you start charging for it? Or how's that gonna work?
Neil Patel: I don't think so. We may have some premium plans one day, but we'll keep the majority of it for free if we decide to do that. But we're trying to see if we can keep it for free forever.
Loz James: Just while I've got you on as well, Neil, really quickly, I've been loving your five minute, short podcasts. I've been listening when I do spinning and other exercise and stuff. Are you finding that that really short educational, really informative, entertaining podcast show is a great format to use?
Neil Patel: Yeah, we've been finding that the five minute format works extremely well. Because people don't have a hour anymore to listen to a podcast. Some may, but majority don't. And what we found was that short and to the point works. We've even found that works well for YouTube. And we even found that works well for our blog content. We used to try to write, or I used to try to write, 5,000 word pieces of article, and now I've cut down to 2,000, I'm getting more traffic with less words. And even my videos, my team is helping me come up with ideas. Funny enough, I'm recording after this podcast interview. And our goal is like we time them. We don't wanna create 10 minute YouTube videos or 30 minute. Short and to the point.
Loz James: Okay. That being said, we've done 15 minutes so far. Just a couple of really quick questions. Yeah, Ubersuggest, where can we find it and where can we also find your excellent podcast?
Neil Patel: ubersuggest.com, or you can just google Ubersuggest, it'll forward you over to my site. My podcast, Marketing School, search for it on iTunes or you can just go to marketingschool.io and listening to it.
Speaker 1: Wait for it, listeners. Here comes the PS question.
Loz James: Is there one advanced content marketing tactic that you could share with us that we can achieve using Ubersuggest?
Neil Patel: Sure, so one thing I like doing is go look for all the keywords that you already rank for in Google Search Console. And the most popular ones. Go take those pages and update the content. But before you update them, what I want you to do is type in the keyword that you already rank for that's driving you a lot of traffic and search for it in Ubersuggest. When you search for it in Ubersuggest, it'll show you all of the long-tail variations of that keyword that drive traffic. Tug all of the relevant ones in into your content, and what you'll find is, as you're redoing your content including those keywords, you will start ranking for them really fast. Because if you rank for the head term, it's not hard to rank for the long-tail version.
Loz James: Fantastic. Well that's a great tip there. A great call. And also a great tool. So I advise everyone to go and have a look at Ubersuggest. I'm using it with great success. Thanks again, Neil, really appreciate your time and all that remains to say is I wish you every success in future.
Neil Patel: Sounds good. Thanks for having me.
Speaker 1: You've been listening to the Content Champion Podcast, available at contentchampion.com and on iTunes. Until next time, thanks for listening.
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