CC 067: How To Get Rankings & Traffic Without Backlinks With Doug Cunnington

Welcome to the 67th edition of the Content Champion Podcast. On the show this time, I’m delighted to be speaking with SEO and productivity expert, Doug Cunnington, of Niche Site Project - about how to get traffic to your niche sites without building backlinks.

With Amazon recently slashing affiliate payouts in certain product categories, how much it costs you to drive targeted traffic to your sites has never been more important, so I was keen to dig down into Doug’s extensive knowledge for this episode. Let's dive in...

How To Get rankings & traffic without backlinks with doug cunnington

Listen To Doug's Show

Show Notes

  • Hear Doug’s story of how he got into digital marketing and more about his love of beer
  • How Doug became a national level beer judge in the Beer Judge Certification Program
  • What the keyword golden ratio is and how it helps identify amazing keywords
  • The blend of content Doug uses, whether pillar pieces or volume articles
  • The process of what it looks like to build a team to scale out your website
  • Why having a content manager is key to organizing your team of writers
  • Learn why Doug uses spreadsheets instead of a content management tool
  • Discover Doug’s two-step process of blog commenting and guest blogging
  • Plus! The PS Question! Doug shares an advanced content marketing tactic you can use right after this episode!

[Podcast] How To Get Rankings & Traffic Without Backlinks With Doug Cunnington #seo

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Resources Mentioned In This Episode

Adnams Brewery Southwold, UK

Adnams Brewery Southwold, UK. Credit

Cheers from the UK

Cheers Doug!

Read the transcript

13 thoughts on “CC 067: How To Get Rankings & Traffic Without Backlinks With Doug Cunnington”

  1. Excellent Podcast, I really love Dougs simple content strategy and how he manages the work with spreadsheets and the right team in place.

  2. Hi, really enjoyed this and took away some useful info, such as structuring a team to get content created and edited efficiently. However, unless I’m missing something, the websites Doug was talking about did have backlinks. Just not necessarily the individual longtail articles, but the website as a while and the longer form content was used for outreach and backlinking.

    If this is the case then the title of the episode is a little misleading. Again, maybe I misinterpreted what I heard, but these websites definitely did not rank without backlinks.

    This being said you can definitely rank websites without backlinks. Outreach and this almost gaming of backlinks is something I hate doing so I just create niche websites and write content and eventually they do rank and attract traffic. It can take 6 months to a year to get any decent traffic but if does generally happen.


    1. Thanks for listening Neil – I had taken this as billed – eg. the sites were ranking without links.

      I’ll get back to Doug to see if I’ve misunderstood this too.

  3. Hi,amazing interview!

    I found a keyword that falls very well into the KGR specification, then I created a targeted page (five days ago) but it has not been indexed yet:…4370.4370.0.4812.….0…1.1.64.psy-ab..0.0.0….0.vMH9I0PXpt0&gws_rd=cr&dcr=0&ei=rPbBWfoXiZeZAeDhjqgP&fg=1

    Could you give me an advise about what could be wrong?

    Thanks in advance Loz.
    Big fan of your show, I wish it could be more often.

    P.S: sorry for my English, is not my first language.

    1. Hi Hori

      Your English is great – much better than my Spanish 🙂

      Have you made sure that your keyword is in all the relevant places on the page so you’ve got your on-page SEO elements covered?

      Also, you could try using the ‘fetch and render’ function in Google Webmaster Console – that gets pages indexed pretty quickly.

      Hope this helps – there will be some more shows coming soon. Thanks for listening!


      1. Thank you Loz James, (Sorry but I can’t call you just Loz, in the podcast you are *Loz James* all together ha ha) …
        Your advice about fetch and render was great, now it is done:…0…1.1.64.psy-ab..12.3.1608.6…522.M3CDZ3oKzds
        The website has been indexed, I am going to keep with this strategy
        to see where it takes me 😉
        I wanted to let you know my favourite podcast episodes so far (in order of how much I liked them):
        Gael Breton,
        Doug Cunnington,
        Nick Eubanks,
        I have a notebook with tips and quotes I found interesting in every episode.
        Thanks Loz.
        Oh! I almost forgot to mention, I was following your exercise about Authority Site…. You know what I love about your show? That we can learn here like any other show, …because you go straight to the tactics and the strategies. That’s why I listen every chapter. I know in every chapter I am going to learn something I can use.
        Thanks again Loz.
        You are a Master Yoda for many of us.

    1. Hey Jesus

      Thanks for dropping by…

      That is a fantastic case study, I recommend everyone goes over to your Medium blog to read it. Great stuff!



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