CC 067: How To Get Rankings & Traffic Without Backlinks With Doug Cunnington

Welcome to the 67th edition of the Content Champion Podcast. On the show this time, I’m delighted to be speaking with SEO and productivity expert, Doug Cunnington, of Niche Site Project - about how to get traffic to your niche sites without building backlinks.

With Amazon recently slashing affiliate payouts in certain product categories, how much it costs you to drive targeted traffic to your sites has never been more important, so I was keen to dig down into Doug’s extensive knowledge for this episode. Let's dive in...

How To Get rankings & traffic without backlinks with doug cunnington

Listen To Doug's Show

Show Notes

  • Hear Doug’s story of how he got into digital marketing and more about his love of beer
  • How Doug became a national level beer judge in the Beer Judge Certification Program
  • What the keyword golden ratio is and how it helps identify amazing keywords
  • The blend of content Doug uses, whether pillar pieces or volume articles
  • The process of what it looks like to build a team to scale out your website
  • Why having a content manager is key to organizing your team of writers
  • Learn why Doug uses spreadsheets instead of a content management tool
  • Discover Doug’s two-step process of blog commenting and guest blogging
  • Plus! The PS Question! Doug shares an advanced content marketing tactic you can use right after this episode!

[Podcast] How To Get Rankings & Traffic Without Backlinks With Doug Cunnington #seo

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Resources Mentioned In This Episode

Adnams Brewery Southwold, UK

Adnams Brewery Southwold, UK. Credit

Cheers from the UK

Cheers Doug!

Read the transcript

This article has 23 comments

  1. Nate

    Excellent Podcast, I really love Dougs simple content strategy and how he manages the work with spreadsheets and the right team in place.

    • Loz James

      Thanks for listening Nate – I agree; keeping it simple and efficiently managing your productivity is the key to success 🙂

  2. Andrew Davis

    Thanks for this Loz.
    Interesting concept that I will try. I am surprised that this would still work though

  3. Neil

    Hi, really enjoyed this and took away some useful info, such as structuring a team to get content created and edited efficiently. However, unless I’m missing something, the websites Doug was talking about did have backlinks. Just not necessarily the individual longtail articles, but the website as a while and the longer form content was used for outreach and backlinking.

    If this is the case then the title of the episode is a little misleading. Again, maybe I misinterpreted what I heard, but these websites definitely did not rank without backlinks.

    This being said you can definitely rank websites without backlinks. Outreach and this almost gaming of backlinks is something I hate doing so I just create niche websites and write content and eventually they do rank and attract traffic. It can take 6 months to a year to get any decent traffic but if does generally happen.


    • Loz James

      Thanks for listening Neil – I had taken this as billed – eg. the sites were ranking without links.

      I’ll get back to Doug to see if I’ve misunderstood this too.

  4. Hori

    Hi,amazing interview!

    I found a keyword that falls very well into the KGR specification, then I created a targeted page (five days ago) but it has not been indexed yet:…4370.4370.0.4812.….0…1.1.64.psy-ab..0.0.0….0.vMH9I0PXpt0&gws_rd=cr&dcr=0&ei=rPbBWfoXiZeZAeDhjqgP&fg=1

    Could you give me an advise about what could be wrong?

    Thanks in advance Loz.
    Big fan of your show, I wish it could be more often.

    P.S: sorry for my English, is not my first language.

  5. Jesus Meca

    Pretty cool Loz and Doug,

    We were able to get 14 million visits to a website in 2 years (from organic search) without us building a single link to it. I wrote a detailed case study here I think you’d love.

    Let me know what you think!

  6. Michaelowe

    I got great success Via KGr in my 4 months old website. But i suppose it would result better with high PA sites.

  7. Susan

    Hey Loz,
    I will try this KGR method on my new website. But I want to ask you something that I searched and couldn’t find on your site. What do you think about using fake personas? Is it good or bad? ethical or not? Can u assess in a few sentences?

    • Loz James

      Thanks Susan

      Let me know how you get on with your KGR keywords.

      Regarding fake personas – I’ve got nothing against using them from a moral perspective etc – I just think it’s easier when creating trust and authority for backlink outreach if you are the face of the site yourself. This may not always be possible but in my opinion it is preferable.

      Hope this helps and thanks for dropping by.


  8. Gary

    KGR is working pretty well and indeed we should not limit ourselves to below 250 results because even 1000 search volume keywords can get allintitle results of less than 63.
    That is even better!

  9. Matt

    Excellent Podcast, but is it working with SEO in 2019?

  10. Aaron Crewe

    We’ve had this very same approach for many years. The tricky thing is that there’s so much information out there about the need for links that clients find the ‘no link building’ a tough pill to swallow, even when they are given many examples of it working in practice. Any suggestions for how to overcome this?

  11. Pingback: Niche Site Project: Winter Update 2017

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