CC 021: Syndication Secrets: Brian Rice On How Business2Community Gets 1 Million Monthly Visitors

Business 2 Community

Business 2 Community

Welcome to show 21 of the Content Champion podcast. In this episode, I'm discussing content syndication with expert marketer Brian Rice of Business2Community (B2C).

Despite this being only a part-time endeavour, Brian and his business partner have built the B2C audience to over 1 million unique monthly visitors, with a healthy revenue coming from onsite advertising and webinars.

Play

Brian Rice

Brian Rice

Brian's unique model of permission based RSS syndication means that everyday he can publish high quality articles from experts across the Web – bringing fresh, valuable content to his community.

An ingenious and creative online entrepreneur, Brian started out by writing all the content for B2C himself, but soon realised there was a more profitable way of running the blog that would add even more value to his now millions of readers – and the process of how this evolved is the fascinating story he shares with us today.

In our 40 minute chat we covered a load of great points, including:

  • Brian's career history and how he got started online
  • How B2C got started and then evolved into using its current syndication model
  • The technical aspects of setting up a high quality, human edited RSS syndication system
  • How Brian's approach pleases both human readers and the search engines
  • Why it's a good idea to blend unique, original content with your syndicated articles
  • How we can use this model to syndicate certain types of content to our sites
  • How he attracts authoritative writers to syndicate their content with B2C
  • The types of content that get the best results in driving traffic to your blog
  • How B2C is monetized and the results of some of these strategies
  • Why on-page conversion optimization is at the heart of his success with B2C
  • How Brian sees this model evolving over the next 12 months
  • What trends Brian sees developing in the content marketing space over the next year

Plus! The PS Question! Brian shares a great ‘content mapping' strategy with us that you won't want to miss, so make sure you listen right to the end!

Items mentioned in this edition

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: http://www.contentchampion.com/feed/podcast/ Content Champion Podcast

Alternatively, you'll find the podcast on iTunes, Stitcher and the Blackberry network.

Thanks for listening – please leave a review on iTunes if you like what I'm doing 🙂

Play

4 thoughts on “CC 021: Syndication Secrets: Brian Rice On How Business2Community Gets 1 Million Monthly Visitors”

  1. Interesting interview. RSS syndication and reposting is a lot more popular than most people realize. The reality is it is quite hard to produce unique articles even with a staff of writers and stay competitive.

    1. Thanks for your comment Adam, glad you liked this podcast.

      Yes, it’s certainly a fascinating business model and Brian explains his approach very well.

      Cheers!

      Loz

  2. I’ve been wondering about the opposite technique – letting others syndicate my content. Any thoughts on the efficacy of this (assuming the content rocks, of course)

    1. Hi Andrew

      Thanks for dropping by.

      In the main and subject to certain conditions, I think the benefits of allowing other relevant, quality sites to syndicate your content outweigh the negatives.

      This excellent article on Search Engine Watch covers all the bases:

      http://searchenginewatch.com/article/2345534/Should-You-Syndicate-Your-Blog-to-Get-More-Traffic-Leads

      Also make sure you use the ‘rel canonical’ tag to avoid any duplication issues:

      http://moz.com/blog/rel-confused-answers-to-your-rel-canonical-questions

      http://www.quicksprout.com/2014/07/23/7-content-marketing-lessons-learned-from-losing-225418-visitors-a-month/

      Get in touch with Brian and say you listened to the podcast and I sent you over – he may agree to syndicate some of your work on his site if it’s top notch 🙂

      Cheers!

      Loz

Comments are closed.