Welcome to show 21 of the Content Champion podcast. In this episode, I’m discussing content syndication with expert marketer Brian Rice of Business2Community (B2C).
Despite this being only a part-time endeavour, Brian and his business partner have built the B2C audience to over 1 million unique monthly visitors, with a healthy revenue coming from onsite advertising and webinars.
Brian’s unique model of permission based RSS syndication means that everyday he can publish high quality articles from experts across the Web – bringing fresh, valuable content to his community.
An ingenious and creative online entrepreneur, Brian started out by writing all the content for B2C himself, but soon realised there was a more profitable way of running the blog that would add even more value to his now millions of readers – and the process of how this evolved is the fascinating story he shares with us today.
In our 40 minute chat we covered a load of great points, including:
Plus! The PS Question! Brian shares a great ‘content mapping’ strategy with us that you won’t want to miss, so make sure you listen right to the end!
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