Attract More Targeted Organic Visitors Ready To Buy Your Products & Services
If you’ve got a great looking business site or online store that’s packed full of quality products & services, and you’re running a tight ship with your inventory management – but you’re still not getting the organic traffic and increased sales your hard work deserves – our expert ecommerce SEO team can definitely help.
At Content Champion, we understand that every ecommerce store and commercial website is unique, which is why our proven approach to auditing and optimizing your website, backlinks and on-page SEO is always tailored to meet the specific needs of your online business.
Tailor Made ‘SEO By Hand’
Unlike more inexperienced SEO’s there’s no ‘one size fits all’ packages here – but rather a time-intensive, hand-crafted methodology for technical SEO, on-page content optimization and high quality link acquisition - that will help you rise to the top of the organic search engine rankings for more buying keywords, and convert more of those targeted visitors into sales.
From the moment our specialist ecommerce SEO team starts working on your site, we deploy enterprise level software systems to continually analyse and monitor your online store for keyword rankings, site wide SEO issues and link profile health – while our experts begin manually auditing every key page of your site to maximize ranking potential for each page - one at a time.
Over the years, our extensive combined experience has shown us that only by performing such essential work by hand – can we get the exceptional ecommerce SEO results that will continually grow your online business.
So how exactly does it work? Let’s have a look at our step-by-step SEO process in more detail....
Our Ecommerce SEO Process
Backlink Analysis & Ongoing Optimisation
Firstly, as links are still so important to the ranking potential and health of your site, we start by conducting a thorough analysis of your backlink profile – going through each and every link to assess its authority, relevance and contextual quality.
If we find bad links that could harm your site, we’ll add these to your regularly updated link disavow file and submit this for you through your Webmaster console account.
This process is then on-going, as we continually monitor the health of your backlink profile and weed out any spam links that although now algorithmically ignored by Google and the other search engines, could nonetheless invite a manual penalty if accrued in enough numbers or with the levels of keyword saturation that raise red flags.
On Page SEO Audit & Ongoing Optimisation
Secondly, we perform a site wide technical audit of your on-page SEO and content – identifying problem areas that need to be worked on immediately and discovering content gaps that need to be addressed.
Based on professional keyword research, we then start to audit each and every page of your website or ecommerce store by hand, optimizing meta tags, URL structure, images and on-page content so the page can begin ranking for multiple instances of headline and long tail buying keywords.
This on-going auditing process also involves us putting together a workflow of action items that we will continue to work on from month to month – helping your site pick up momentum in the search engines as we manually craft each page of your site for better rankings and traffic.
We always begin with your key site landing pages and collection pages, and then work our way through your top selling products and perennial bestsellers so you continually increase targeted buyers and conversions.
Depending upon the size of your website or ecommerce store, this process can carry on for months and years - as you add and subtract inventory and your site becomes a finely tuned SEO machine over time.
Identifying SEO & Conversion Growth Areas
Thirdly, we also use our enterprise level software solutions and years of SEO expertise to identify potential growth areas on your site. The result of this work usually means adding new collections pages focused on profitable new keyword sets.
But dependent on your budget it can also result in the creation of informational content for top of funnel website visitors - such as authority ‘power posts’ for your blog, educational content for your online learning centre or customer case studies to build trust and authority; whilst still driving enhanced results in search.
As part of our continuing service, we also monitor your site with heatmap and visitor recording software to identify any conversion issues that can be resolved to increase sales. This may mean we recommend making coding or design changes to your site, which our developers can help with if you don’t have the in-house resources.
We can also setup call-tracking software if required, to monitor phone conversion from multiple sources – and can also assist you in maximizing your returns from the Google Shopping platform if your budget allows; an area our specialists excel in.
Lastly, if your business targets a specific local area or region, our team can optimise your site and Google My Business page to attract maximum buying traffic from targeted local visitors.
Authoritative, Relevant & Contextual Backlinks
Fourthly, we move onto another essential element in the SEO mix - high quality backlink building.
Using our large database of niche specific autonomous authority sites, professionally collated over several years using white hat link outreach techniques – our team gets to work creating top standard guest blog content to manually place your contextual links on trusted third part sites with high domain authority, low outbound links and relevant quality content.
Our proven approach means we never use exact match anchor text, profile links, article marketing, Web 2.0’s, private or public blog networks or other spammy link building techniques – and only secure genuine in-context links with quality self-sufficient sites that will enhance your search engine rankings.
In addition, our team is always updating our database of independent, third party sites using manual outreach techniques to continually seek out new high quality backlink opportunities across multiple niches. This process helps us to consistently build powerful and natural-looking guest post links, image links and infographic backlinks.
Finally, at the end of each month you’ll receive an easy to understand report of the SEO audit items we’ve completed, the backlinks we’ve placed and the results of this work on your rankings, traffic and earnings.
When you work with our team you’ll also be assigned an account manager who you can contact by email at any time during the working week – and at the end of every month we schedule a Skype call together for an informal half hour chat about your monthly results and the work items to be completed in future.
Want Ecommerce SEO Results Like These?
Real results from an ecommerce client in the home improvement niche we started working with in November 2016, who saw a 3 x increase in targeted organic traffic and a 2 x increase in organic ranking keywords over just a four month timeframe.
Loz consulted on the content and on-page SEO for our website and gave us far more than expected, delivering a detailed professional report covering content quality and emotive writing, headline structure, image and sub-header placement (in articles and blog posts) - plus advice on implementing on-page SEO and a call to action strategy across the whole website.
Frequently Asked Questions