CC 045: 100,000 Monthly Visits In 9 Months: Advanced SEO & Keyword Modelling With Nick Eubanks

SEO Nick

Don't miss this fascinating show with SEO expert Nick Eubanks

In show 45 of the Content Champion podcast, I chat with SEO professional Nick Eubanks of the superb blog ‘SEO Nick' – about how he generated over 100,000 monthly visitors to a new site in just 9 months, (yes you did read that correctly).

Listen to the podcast


Nick Eubanks is one of those people who strikes you as having a keen, intelligent mind from the first few minutes of talking to him. In terms of SEO, this means he's bubbling over with amazing ideas and thankfully for us – also means his SEO Nick blog is full of incredible posts like the one we're discussing in today's episode.

Nick Eubanks

Nick Eubanks

I can't remember exactly how I first found Nick's blog, but like its author it made an instant impression – and one post in particular just knocked me sideways – detailing as it did Nick's achievement in getting over 100,000 organic monthly visitors to a brand new site in just a few months.

As if that wasn't impressive enough, the post also highlighted the fact that Nick and his team then replicated this success with another site. You read that correctly too…

Now granted, this was an enterprise level project with huge resources behind it – but as Nick himself points out, it's the process that's repeatable from one site to the next provided your niche can sustain it – and this makes the achievement even greater.

So having read the post three times in a row, I just had to invite Nick to be my guest on the show to talk about it – and luckily for us he agreed.

In this fascinating episode we cover:

  • Nick's backstory and how he got started in the SEO game
  • The context of the project and what challenges Nick faced
  • The three central tenets of the process
  • How Nick used advanced keyword modelling at the start of the project
  • How on-page elements were tested for success
  • The unique ‘pumpkin hacking' strategy Nick used to gain optimal SEO results
  • How the CMS and hosting factored into the positive outcome
  • What's next for Nick and his latest venture
  • Where we can find him online and catch up with his superb blog

Plus! The PS Question! Nick shares a fantastic SEO tactic that will help you gain more traffic whilst avoiding Google penalties!

Resources mentioned in this show:

Nick's courses:

Listening To The Show

You can listen to the Content Champion podcast using the players on this page, or click here to catch us on iTunes.

You will also find me on Zune, the Blackberry network and Sticher.

Reviews, Reviews, Reviews

Thank you for listening, I hugely appreciate it.

If you're a fan of the show, please leave me a 5 star review on iTunes. (Here are some instructions on how to do that). Thank you kindly!

Listen to the podcast


This article has 6 comments

  1. Wizz Mate

    This guy is really a champion, such a professional attitude and what he and his team did, I just loved it.

    Wish I could be a part of something like that, cos everything they’ve done, tested and how they’ve approached SEO is just so impressive.

    This is the best way I’ve heard how to approach to SEO, and of course you should have a lot of money to invest, but also the brain to do it.

    I can’t imagine the brainstorming done here, what a challenge, and they’ve made it and crack this thing. Especially the part about looking for some framework or pattern that would work for any other project…

    No link building at all…

    Sounds like mission impossible, even though many others have done almost the same with authority websites, but yet this method is definitely proven and tested over and over again, judging by what Nick said in this podcast.

    I got a bit confused about ditching all those unnecessary content and pages, won’t that give bad signals to Google?

    Anyone willing to explain this with step by step process or share a link to get into it a bit deeper?

    Anyways, that has a lot of logic and it sounds like such a great strategy.

    About the courses he and his team are offering, are these advanced SEO tutorials or just basic stuff? Where should I start, any recommendations?

    Epic podcast Loz, one of my favorites so far, and not just in your podcast channel but in general.

    • Loz James

      Thanks for your thoughtful comment Nick.

      I’m really glad you enjoyed this episode.

      The best thing to do after the podcast is to read all the popular posts on the SEO Nick site – especially the keyword matrix one which tells you how to manage all your keywords when building your site.

      In answer to your question, if you’re ‘pumpkin hacking’ on your site then you must be careful to only redirect pages that are thematically or categorically relevant.

      But as far as cutting the deadwood from your site goes – it makes perfect sense that if Google isn’t valuing these pages anyway (ie – they are not getting much organic traffic), then focusing on the stronger pages within any given category is the right way to go.

      In effect, Google is telling you which pages it wants to see doing well – so we’re giving Google what it wants 🙂

      Thanks again.


    • Nick Eubanks

      Hey Wizz –

      Thanks for all the compliments, it was a long road and a lot of 20 hours workdays (and a lot of mistakes) – the trick was to fail fast, re-adjust, and try not to get too discouraged.

      We didn’t necessary “ditch” the pages we created that weren’t getting traffic, we would just stop adding new topics and resources to beefing up the content stores and relevancy in those specific areas.

      As for the courses I have both;

      Basic stuff is available here;

      And my advanced course (which really dives into the technical side of finding and evaluating opportunities) is available here:

      Thanks again man – hit me up on Twitter if you have any more questions, I’m always happy to chat search.


      • Loz James

        Thanks again Nick

        Your courses look fantastic – I’ve put a link to them above 🙂



  2. David Kley

    I just found this podcast when searching for new backlinking ideas. Truly amazing stuff. Will be sharing on my networks. Thanks for putting this together.

    – Dave

Leave a Reply

Your email address will not be published. Required fields are marked *