In this 'housekeeping' episode of The Content Champion Podcast, I set the scene for our new series of shows called 'SEO Essentials', where we discuss the prerequisite on-page SEO steps you must take to maximise your long term success with both SEO and content marketing.
So if you're considering outsourcing your SEO or embarking upon a major in-house SEO drive, these shows should prove invaluable in helping you get your on-page 'ducks in a row', before wasting any time and/or money on SEO that's destined to just never work properly.
Listen To The First SEO Essentials Show
[Podcast] Introducing The SEO Essentials Podcast Series From Content Champion #contentmarketing #seo
- Why we're wrapping up the expert interviews (for now)
- The latest news on the Authority Content Experiment (ACE)
- How we started an ecommerce site that grossed £10k in 2 months
- An introduction to the 'SEO Essentials' series of podcasts
- Various other 'housekeeping items' on where the show is headed
Read the transcript
I'm Loz James, and this is the Content Champion podcast, the content marketing and SEO show where you can learn actionable techniques from real world examples.
Hi guys. Welcome to episode 70 of the Content Champion podcast. This is the first in the SEO essential series, where we're looking at key SEO tasks to help get your site in order before spending any more time or money on long term SEO that won't necessarily work if you haven't put these foundational aspects of your site in place.
So, this could also really be called the Content Champion housekeeping podcast, because I haven't done one of these shows for quite some time. We've been busy working on a new eCommerce site with my business partner, and a lot of client work at the moment. And really, I've got a couple of things to clear up as a way of introducing the next sort of episodes of the show that will come after this.
So, firstly, I just want to talk about what a great pleasure it was for me personally to interview Yaro Starak on the last episode of the podcast. That for me really marked a sea change, if you like, a perfect place to draw a line under the existing interview series that I'd done. I'd done nearly 70 of those, and getting Yaro on the show was such a highlight, it seemed a good point for me to really segue over into different styles of show that would help our target audience more and our listeners more.
So, I will be going back to doing some of those interviews with top SEOs and content marketers in the future, but for the time being, what we're gonna focus on for our core audience of independent online business owners and retailers, eCommerce store owners, is really those key SEO tasks that can really help you to get your house in order, as I say, before you go and employ a company like Content Champion to help with your SEO and content marketing or any other agency, or do your content marketing and SEO in house, because what we've seen is the same things come up over and over again.
The same issues and problems with our clients and also with our own eCommerce store that if you don't address, you're really on a hiding to nothing when you then roll out your content creation, on-page optimization, and link building in future.
And what we want to avoid with this is a situation you get in where you're basically, and this happens with a lot of clients that come to us, you're in the situation where you're building crap back links to a crap website, and it doesn't make any difference, or you're building crap back links to a great website, or great back links to a completely crap website. So, there's many derivations of that that can really hold you back.
So, what we want to focus on is those foundational issues so you can get that all right first, and you aren't really wasting your time and money, because we have seen people who are spending thousands of pounds on back linking services that are of really low quality, and their sites not really in the technical state it needs to be to thrive, even if those links were great anyway. So, you get people just chucking back links at a site that isn't gonna rank in a month of Sundays, and then wondering why it doesn't work.
So, we wanted to address some of those issues because they're very pertinent, they're very important. We're all about giving value here at Content Champion in terms of the services we provide, and in terms of the content we provide on this blog. I think that's a great way forward.
Secondly, I want to talk about the ACE project, authority content experiment project, where we built a yoga Amazon niche site. The site has been built. It's got 20 great pieces of content on it, and then we stalled, really. We stalled because Amazon changed the affiliate payouts for our particular niche, and it then made me second guess myself as to whether I thought that could be a profitable endeavour and a useful tool to highlight how to build out an authority site.
And secondly, we started an eCommerce store, so me and my business partner, who I've been working with for a couple years on services for clients, we've been kicking around the idea of starting a site together and really what happened was is we started an eCommerce store that started to take up more of my time than the ACE project. So, I'm gonna shelve the ACE project.
There are two podcasts about niche research, which are still very valuable, but for the time being, what we're gonna do is we're gonna reference in our podcasts together, I'm gonna be chatting with Tom Peary, who's a head of SEO here at Content Champion, and we're gonna be chatting about real life client examples of SEO and content marketing problems and how we've overcome them based on real life examples. And we're also gonna be looking at examples from our own eCommerce store, where necessary.
Because the truth of the matter is, is that in its first full two months online, our eCommerce store has grossed over 10,000 pounds, so that's about $14,000, with a net margin approaching 30%.
So, that's looking like it's gonna be a very seriously successful business, and it's growing daily. We're optimising everything related to the site to the off page, link building, to optimising the conversions through the shopping cart and everything. And I've learned a lot in doing that myself. We've always done it for clients over the years, but having a successful site like that, turning into what's looking like a very profitable business opportunity for us, is something that we think our audience could learn from as well.
So, we're gonna be chatting about those different aspects of foundational SEO and content marketing that you need to get in order first, before hiring a service like us or before doing your in house SEO as part of the upcoming Content Marketing podcast shows.
You're listening to the Content Champion podcast, available at contentchampion.com and on iTunes.
I would add, if you're disappointed about the ACE project coming to an end, because I know lots of people were listening to that, there are many, many great resources out there that, quite frankly, do this far better than we ever could in terms of building your own authority site. I'll name a few here. Just go to Authority Hacker and take their course and join their membership. It has everything you need to know about building an authoritative affiliate based site.
Go and look at Doug Cunnington's training and everything on his website, fantastic resources there for building niche authority sites. And then also, if you don't have the time to build it yourself, to build an authority site yourself, but you're still interested in getting onboard, maybe you've got the funds to do it, then you can do what I did. There are several services out there, including John Gillam's service, which I'll put a link for below this, and also the Human Proof Design service from Don Wells.
I've interviewed all these people on the show, so I'll put links to their podcasts below this, and also links to their resources where you can get fantastic things like aged niche sites that you can buy, or you can buy pre-made niche sites straight out the box on new domains. You can buy all sorts of content services with fantastically well optimised content that ranks well in the search engine, et cetera, et cetera. So, there's loads of things you can do with those resources, so I'll link to those underneath.
But as I say, what we're gonna do is focus on those aspects of SEO and content marketing that most people get wrong so that we can help you to get your house in order to put your future SEO and content marketing on a good footing. So, we're gonna be 10 to 15 minute shows where me and Tom just chat about each specific problem, some of the tools and solutions for overcoming it, and anything that arises out of that that we really think will help you get a handle on that, and we'll be posting resources and links to various tools and resources with each podcast on the blog.
So, we're gonna be looking at technical SEO, we're gonna be looking at on-page optimization, content optimization, and back link building, and really the whole holistic SEO process. And really, the point we're trying to get across here is that look, there's no point spending a tonne of money or a tonne of time on SEO that is just systemically never gonna work because you don't have all your ducks in a row with your technical SEO, your onpage optimization, your content optimization based on keyword research and then everything that ties into cleaning up your back link profile and also then building high quality back links.
There is absolutely no point in building a load of high cost back links that you're unsure where they're any good or not to a site that is technically unsound. So, you're better off focusing on getting all that on-page stuff totally in line first, or even meta tags, your onpage optimization, your menus, your hierarchy, your pagination, your duplicate content issues, all of these things. Your optimised content and everything else that flows out of that. Your CTAs, your contact forms, all of that stuff.
We have instances of client contact forms not working and people not checking them properly and email list sign up forms that don't work, and all these issues that you really should be going through before you spend a load of money on SEO because SEO isn't gonna help you and content marketing isn't gonna help you unless those things are in place first. So, as I say, we're gonna do 10 to 15 minute short shows regularly, go through one of these technical or onpage aspects of SEO and content marketing at a time so you can get some real in-depth value from that.
So anyway, that's what I've got for you this time. Just a brief housekeeping podcast to let you know where we are with the show and to just introduce the segue into our new interview series, the SEO essential series. So, I hope you're looking forward to that. There's gonna be some great content to come, and as always, thanks for listening.
You've been listening to the Content Champion podcast. Actionable SEO and content marketing techniques based on real world examples. Until next time, thanks for being here.
- Why we're wrapping up the expert interviews (for now)