CC 038: Creating Connections: SEO & Content Marketing In 2015 With Casie Gillette

SEO & Content Marketing

How Do SEO & Content Marketing Fit Together?

My guest on episode 38 of the Content Champion podcast is SEO expert Casie Gillette of KoMarketing Associates, who explains how SEO and content marketing work together in creating the connections to enhance your online visibility.

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A great deal has changed in the SEO landscape over the last few years, with many people turning away from the discipline completely in favour of content marketing techniques. Yet SEO still has a crucial role to play in how you build your online brand, get found online and make more sales.

In this fascinating new podcast, Casie helps us understand where SEO fits into this new online environment, and emphasizes its continuing importance in building an authoritative online brand.

Providing a helpful overview of most aspects of the on-page and off-page SEO process, Casie shares actionable tactics that will help you utlise SEO in the right way throughout 2015 and beyond.

We went through a load of information in this half hour discussion, with Casie sharing some real SEO gems that everyone listening can benefit from.

Casie Gillette

Casie Gillette

Our chat covered the following topics:

  • How Casie got started in the world of SEO
  • What services she provides and the types of clients she works with
  • What it's like to live and work in Boston (I even attempt the accent badly!)
  • Where SEO fits into the content marketing equation
  • Why keyword research is still essential for content marketing
  • Key on-page SEO strategies to get more visitors
  • Off-page SEO and link building tactics that work
  • What other promotional strategies complement SEO
  • Some of Casie's favourite SEO experts to follow
  • What trends she sees developing in SEO this year
  • Where we can find Casie online and hire her for SEO work

Plus! The PS Question! Casie shares an advanced content marketing strategy and tool that you will not want to miss!

Resources mentioned in this show:

Where to Catch The Content Champion Podcast

You can download my latest podcast using the players on this page, or click here to listen to the show on iTunes.

You'll also find me on Stitcher, the Blackberry network and Zune.

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This article has 16 comments

  1. Sunday

    Hi Loz,

    Thanks for sharing this episode of the content champion podcast.

    Casie Gillete definitely seems to know what she is doing – going by the introduction given to her. I hope her insights in this podcast are going to benefit many marketers in 2015.

    Just downloaded the podcast to listen to what Casie has to say! 😀

    • Loz James

      Thanks as ever Sunday

      Casie made this a great show and shared some fascinating SEO gems that are well worth repeated listening.

      I appreciate your ongoing support.



  2. Brian Belfitt

    I have been in the blogging industry for a few years now. SEO and content marketing have both changed a lot over the years. When I first started, SEO was much simpler. You create dofollow links from authority pages and your search engine rankings as well as your PR would go up. Now, it’s not so simple anymore.

    • Loz James

      Thanks Brian

      The game has definitely changed a lot over the last few years – however high quality content that drives conversions is still at the heart of it all.

      Best wishes


  3. Neon Emmanuel

    Casie is a seriously inspiring lady and has made a real success of her career.

    I’m going to download this podcast and listen to all her SEO gems – nice one bro.

    • Loz James

      Hi Neon

      This is a really fascinating show so I hope you enjoy what Casie has to share on SEO.

      Thanks for commenting.



  4. Adid Khan

    Awesome podcast!
    I think I’ll borrow some of these great ideas 🙂

  5. Sylviane Nuccio

    Hi Loz,

    We’ve connected on Twitter and I decide to check you out today.

    No doubt that while keyword packed articles are no longer working, SEO is still vital to understand and use the right way.

    By the way I live in North Carolina where you guest is from, but I’m from France, and from your accent you seem to to be in the UK 🙂

    Nice meeting you again at you site.

    • Loz James

      Hi Sylviane

      Thanks for dropping by, I hope you like the show and find some real value here at Content Champion 🙂

      I agree, getting your ducks in a row when it comes to SEO is still crucial to your online success, despite everything that’s said about the growth of content marketing and social media.

      This is great, the podcast has international reach – the UK, USA and France – what more could I ask for 🙂



  6. Tally

    Awesome podcast, Thanks for sharing your knowledge with us.

  7. David

    SEO and content marketing are key in this day and age. Thanks for the post.

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