​Content Marketing Resources

​Tools, Courses & Resources To Help You Win Online

These essential tools, resources and courses are the ones we use everyday for client and in-house content marketing projects - and quite frankly we couldn't do without them.

I have personally purchased all these resources with my own hard-earned money and road-tested them for you - so you can trust that they work and are supported by excellent companies and customer service teams.

To be fully transparent, Content Champion has financial relationships with certain merchants mentioned on this page, but this will not affect the price you pay for them. Also, as I use and recommend everything mentioned here I'll be very happy to answer any questions you have on these resources whether you buy through my links or not.

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My Top Resources

KW Finder
10% discount

​​​KW Finder

​THE place to start if you're just learning about keyword research, this easy-to-use online software has a really intuitive interface that literally gives you the 'green light' for low competition keywords you can rank for. Based on my experience the results are very accurate and I've had fast service form the customer support team too.

Bluehost Web Hosting


​I've been running niche sites on Bluehost for over 1​0 years, and ​have always been impressed by the ease of domain set-up and WordPress installation, and the high level of customer support - all for one low price for starter sites. This is highly recommended for beginners online.

WPX Hosting

​W​PX Hosting

​Content Champion is hosted on WPX Hosting. It's lightning fast, good value for money and the support team have always been superb. This is the ideal choice after Bluehost when your site starts to get more traffic and the amount of visitors makes more demands on the server.  



​​You can build a static and hard-to-edit html site if you like, but in my opinion you'd be far better off using the versatile and easy-to-use WordPress instead. So much more than the CMS it started out as, WordPress is incredibly powerful and still incredibly free.



​I still have a soft spot for AWeber as this was the first email marketing provider I ever used, and I still have an account with them today. Ideal for newbies and intermediate marketers alike, you'll find everything you need with this package to start ​buulding your list and segmenting your subscribers. The support is great too.

Active Campaign

​Active Campaign

We use Active Campaign for both client and in-house email marketing campaigns. The intelligent workflows make this the Swiss army knife of email solutions. Perhaps too complicated if you're just starting out, but once you ​need more power with tagging and automations then this is the way to go.



Keyword research, backlink research, competition research - if you want one great SEO tool ​that does everything, then you need Ahrefs. ​Pricing is a little steep for newbies but you certainly get what you pay for when it's time to get ​serious with your SEO.

Thrive Themes

​Thrive Themes

For the ultimate online publishing combination choose WordPress and Thrive Themes. They're great to look at, conversion focused, load quickly - and the support is fantastic too. I use these on niche sites and client sites.

Thrive Architect

​Thrive ​Architect

Shane Melaugh and his responsive team make some great software, and our ​second pick from them is Thrive Architect. If you want to publish ​epic ​online content (and who doesn't?!) then this is a must-buy. 

Thrive Leads

​Thrive ​Leads

Hands down the best WordPress plugin for building your email list, Thrive Leads will help you create high converting opt-in boxes, scroll-ins, exit pops and so much more. ​Great customer support and competitive pricing too.

SEO That Works

​​​SEO That Works

When it comes to SEO, Brian Dean of Backlinko is the man. ​I invested in his terrific course, SEO That Works, the minute it came out - and his strategies continue to get great results to this day. This is ​THE groundbreaking course on SEO so is well worth the investment.

Niche Site Course

​​​​Niche Site Course

If you want to build an authority site that earns a sustainable income, Chris Lee of Rank XL has created the perfect training to achieve exactly this. Check out his amazing Niche Site Course for a step-by-step system to build and profit from your very own content business.

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