Zoom Out to Win the Content Game
How a Bigger-Picture View Helps You Write More Effective Daily Articles
Daily writing can feel relentless. You show up, hammer out an article, hit publish — and move on. But if you never step back, it’s easy to forget why you’re doing it in the first place.
This isn’t just about churning out words. It’s about strategy — building a body of work that compounds over time and solves real problems for the audience you want to serve.
Why You Need to Zoom Out
Getting stuck in the weeds is easy.
Tweaking headlines. Rewriting paragraphs. Second-guessing if a story feels too personal.
Meanwhile, the big questions get ignored:
Are you writing for your avatar’s pain points — or just for yourself?
Are you repeating core solutions often enough for them to stick?
Are you balancing stories with real, practical value?
Do your headlines reflect the transformation readers can expect?
One “perfect” article means little if it isn’t part of a strategy. A consistent collection of imperfect-but-relevant pieces will always win in the long run.
3 Steps to Keep Strategy Front and Centre
1️⃣ Define your audience and their pain points
Know exactly who you’re writing for. Keep a running list of their biggest struggles — and make sure every article tackles at least one of them.
2️⃣ Revisit core solutions often
Repetition builds authority. Tackle the same pain points from multiple angles — stories, frameworks, examples. This compounds your relevance.
3️⃣ Focus on the bigger body of work
Perfectionism kills momentum. Accept that not every article will shine. What matters is the cumulative effect of showing up and publishing with purpose.
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