When Short Beats Long (Again)
Why Concise Weekday Articles Are Your Route To Writing Success
I used to spend my days noting down reams of chaotic information — technical spec sheets, brand guidelines, boardroom babble — and boiling them down to one clear message.
That was copywriting before SEO.
Then SEO roared in. Suddenly, the game was different. We weren’t just writing for humans — we were writing for Google’s spiders, too.
So we gave the spiders what they wanted: more. More keywords, headings and words.
I’ve written 4,000-word blog posts stuffed with every question under the sun — all to win those search results and dominate the niche. And for a time, it worked.
But the landscape’s changed again.
Now, AI does in seconds what took me hours: scanning pages of text, distilling the gist, handing you neat answers on a digital silver platter.
And readers? They’re tired of wading through the ‘how to make BBQ sauce’ article that starts with a 2,000-word history of cooking.
They want the recipe — now.
In this context, what does that mean for you — the writer building your audience with limited time?
It means you can breathe again.
Because the truth is, you don’t need to write an epic every time you hit publish.
Write short and often. Share ideas in small doses.
Five concise weekday posts can reveal more about what your audience cares about than one bloated essay that nobody finishes.
Your job isn’t to cover everything — it’s to find what’s worth covering more deeply later.
That’s where your paid offers, gated content, and membership community come in. That’s where the depth lives.
But first? Fish with simple hooks and let your readers bite. Then reel in the real work when they’re hungry for more.
That’s why I write here every weekday.
And if you want to build your writing habit the same way — one short post at a time — you know where to find me.
👉 Subscribe to Weekday Writer — and get a short, practical piece every weekday to build your writing system one rep at a time.
👻 Content Champion Ghostwriting
Need content that sounds like you & grows your business (without writing it yourself)? Want to work with a 25+ year veteran copywriter? Let’s talk.
📧 loz@contentchampion.com