Should We Quit Social Media?
Why Every Online Writer Should Rethink the Scroll and Return to the Page
Back when I was recording the Content Champion Podcast, I used to post religiously on social media.
Twitter. Facebook. LinkedIn. Google+. Even Pinterest at one point (don’t ask).
I’d drop new episodes, write little summaries, engage in the comments, tag guests… the whole bit. I even had my own fancy #ContentChampion hashtag. Ooh, get me.
It felt like the right thing to do, and for a long time gave me more visibility, reach and momentum.
Fast-forward to now - and honestly?
I’m not sure I see the point anymore.
I’m Still Showing Up. But Who’s Watching/Reading/Listening?
I still post on LinkedIn and Twitter (X) - and sometimes Bluesky. Never Facebook anymore.
But the engagement? It’s nowhere near what it used to be.
It’s not that my writing’s dropped off a cliff. If anything, I’m more dialled in now.
I’ve found my style, people and message.
But those platforms have changed.
We’re not just competing with creators in our niche anymore - we’re competing with every dopamine-chasing swipe merchant out there.
Binge-worthy clips and meme carousels. Doomscroll bait and polarising political BS. To be honest I hardly understand it all anymore. 🤔
Social platforms no longer serve the creators building brands - they serve the content that keeps people addicted.
And if you're trying to sell a meaningful product or build a business around your expertise, that shift matters.
What If the Algorithm Isn’t Your Friend?
So recently, I’ve started leaning into a different rhythm:
✅ Publish on my blog (for whatever SEO love I can get)
✅ Republish on Medium (for community interaction)
✅ Send every post to my Substack (for email engagement)
✅ Use Substack Notes (for even more community interaction)
❌ Posting on social media (still doing it but will scale it back)
Because here's the truth:
SEO was never dead, it was just buried under bad content.
And now? It’s rising again (kind of).
Brands and businesses with real products, great content, and solid user intent are still seeing good results from organic traffic. Even with AI boxes and ads everywhere.
Because in 2025, when it comes to traffic sources that make a difference, search is still the big cheese. We can rank in those AI boxes now too, meaning there’s hope right?
So now the question becomes:
Why waste hours shouting into the void of a social algorithm when you can build your own lane?
Blog, Medium, Substack, Email, Notes.
That’s the direction I’m going now.
Not to vanish from socials completely - but to stop relying on them for growth.
Instead, I’ll use them as mirrors - reflecting the signal I’ve built elsewhere.
And remember - all roads must lead to your email list, as this is (and has always been), the only platform you truly control.
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