I’ve Got Nothing to Write About
The Lie That’s Killing Your Content Business
If you’re stuck staring at a blinking cursor, paralyzed by the thought, “I’ve got nothing to say,” this post will show you how to turn one idea into 100—and finally keep your writing habit alive.
Let’s fix the real problem: You’re not out of ideas. You’re out of clarity.
In this article, you’ll discover how to find content gold in your past struggles, use AI to uncover hidden opportunities, and never run dry again.
What Freelance Copywriting Taught Me About Never Running Out of Content Ideas
Back in my agency days, I never started a copywriting project without one key thing: a deep-dive conversation about the target audience.
Before writing a single word for a landing page or long-form sales letter, we’d spend ages mapping out audience avatars—target customers, the “one reader” who’d see themselves in every line of copy.
And here’s the thing: that discipline works just as well when you’re writing daily content for your own brand.
But too often, solo creators forget this. They think, “I’m just writing a blog post, an email, a short LinkedIn update…” and skip the most important question: Who am I writing for?
Let me offer you a shortcut, courtesy of Dan Koe.
Write to a version of yourself from 6, 12, 18 months ago—before you had the clarity you have now. Before the progress (however limited). Before the breakthroughs.
That person is your audience.
They’re wrestling with the same pain points, confusion, and false starts you’ve already overcome.
Which means your past self becomes a living, breathing avatar—someone you can write for with empathy, authority, and endless ideas.
How to Turn 1 Pain Point Into 100 Content Ideas
Here’s a simple method to turn that avatar (your former self) into a bottomless well of article angles:
Start with 1 pain point
Let’s say your former self was overwhelmed by choosing a niche. Write that down.List 10 content angles about that pain (really think back about these):
Why niche paralysis is killing your momentum
3 mindset shifts that helped me pick a niche that sticks
The worst advice I got about niche selection
How I knew I’d found the right niche
What I’d do differently if I had to start from scratch
The emotional side of picking a niche
How to validate a niche with zero audience
Niche regret: why I switched (and how)
How to blend passions into a profitable niche
What “choosing yourself” really means when picking a niche
Now repeat for 9 more pain points.
If you’ve faced 10 common challenges—like tech overwhelm, inconsistency, email list fear, imposter syndrome—you just unlocked 100+ article ideas that actually matter to your audience.
10 x 10. Simple.
These aren’t fluffy “how to” posts with no soul.
These are deep, useful insights forged in the fire of your own experience. And your readers will feel it.
Then…
Find Hidden Ideas in Posts That Already Work
Let’s say you’ve published a few articles that got some encouraging claps on Medium (or even just had some of your points highlighted).
Here’s a next-level move, courtesy of Mark Thompson and Eddy Ballesteros:
✅ Open one of your top posts
✅ Paste it into ChatGPT with this prompt:
“Act as a content strategist. What content gaps or follow-up article angles are missing from this post? List 10 titles that build on this idea.”
I’ve done this dozens of times and walked away with a mini content calendar every single time.
Why? Because ChatGPT sees the forest when you’re lost in the trees. It will spot missing subtopics, overlooked questions, and fresh angles on content that’s already proven itself.
One solid post becomes five or ten more with ease.
You can do this over and over again.
So you’ll never run out of ideas.
In fact - you’ll be delighted that for the first time ever you have too many. 😊
Join the Content Champion Academy
This is the stuff we build our writing business around inside Content Champion Academy.
No more guessing what to write.
No more doom-scrolling for inspiration.
You’ll get:
✅ The Writing Reps Framework™ — write daily in 30 minutes or less
✅ Templates & Tools — so idea generation isn’t a chore
✅ Trainings & Community — to support your momentum
If you’re serious about building a content business that finally works…
The Content Champion Academy is launching soon.
Because you don’t need more tools.
You need a system—and a support crew—that helps you do the work and never run out of ideas again.