If You Want To Win As a Writer, Act Like You Belong Here

Commit To The Business of Being a Creator

Image credit: Loz James in Canva

Back when I first tried building an online business, I treated it like a hobby.

Wrote when I felt like it. Published inconsistently. Dabbled with offers.

Rather than working, I'd get sidetracked watching videos on X of dog owners getting their pets to say 'I love you'. (Ok, I still watch cute stuff like that! 🤣).

But guess what? Being distracted meant I got hobby-level results.

It took me years—and a ton of wasted mornings—to finally admit the truth:
If you want to earn from your content, you have to commit like a creator.

Even part-time creators need pro-level systems.

So What Does Treating Your Writing Like a Business Actually Look Like?

Here are 5 ways to make that shift:

1. Block the Time Like a CEO
Stop squeezing writing in “when you can.” Block just 30-45 minutes daily—same time, same place. This is your meeting with your future. Don’t miss it.

2. Build Systems, Not Just Content
Use frameworks like SALT to cut guesswork and speed up your process. These aren’t just tips—they’re repeatable business assets.

3. Measure What Matters
Track your most important metrics weekly: writing days, published content, email subs, leads, conversions. What gets measured gets momentum.

4. Show Up Even When It’s Ugly
Some days the writing will flow. Others it’ll feel like wading through mud. Doesn’t matter. Ship it. You’re building consistency, not perfection.

5. Sell With Confidence
Creators don’t just inspire—they sell. Mention your offer often. Include clear CTAs. Your writing isn’t just art—it’s your sales team in disguise.

The truth is, there’s no secret strategy hiding behind the next YouTube tutorial.

What moves the needle? Showing up with purpose.
Using proven systems.
And treating your tiny writing window like it matters—because it does.

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Need content that sounds like you & grows your business (without writing it yourself)?
Want to work with a 25+ year veteran copywriter? Let’s talk.
📧 loz@contentchampion.com