Choose Yourself Like You Choose Your Day Job
If you can show up for a boss every day…why not show up for yourself and grow your own writing business?
If you’re stuck in a job you can’t stand, I know something about you:
You’re reliable. Disciplined. Someone who gets it done, even when you don’t feel like it.
Every weekday morning, you drag yourself out of bed, show up on time, and trade your energy and ideas to build someone else’s dream.
Why? Because you'll be paid your monthly salary. You’re trained to show up.
But here’s the kicker…
When it comes to showing up for yourself - to build your content business — that discipline seems to go missing.
Why?
Lack of confidence? Imposter syndrome? I don't believe that.
I think you have a burning ambition inside yourself to be a writer - but you just need to get out of your own way.
This post is your reminder: you already have the discipline. You’re just pointing it in the wrong direction.
Let’s fix that.
Want to build content consistently?
Use the same mindset and habits that help you survive the 9–5 grind:
⏰ Have a start time. Pick a consistent 30-45 minute slot daily. Yes that could mean getting up a bit earlier.
📋 Have a plan. Don’t sit down to “write content.” Know what you’re writing before you start by planning the night before.
🧠 Don’t wait for motivation. You don’t wait till you’re “inspired” to show up for your boss. Do the same for yourself.
You’re not lazy. You don’t lack motivation.
You’ve just been conditioned to believe other people’s work matters more than your own.
But your content is your business.
Every Medium article, Substack note or newsletter is a brick in the new foundation you control.
So choose yourself. Show up — even if no one notices at first.
Your consistency will become your compounding advantage.
Let's help each other get it done - daily
If you need help getting consistent, that’s what Weekday Writer is for.
Templates, strategies & habits — all designed to help you build your content engine in 30 focused minutes a day.
Join Weekday Writer and start showing up like your future depends on it.
Because it does.
👻 Content Champion Ghostwriting
Need content that sounds like you & grows your business (without writing it yourself)? Want to work with a 25+ year veteran copywriter? Let’s talk.
📩 loz@contentchampion.com