5 Things I Learned About Writing from Corbett Barr
Evergreen Insights From The Content Champion Podcast Vault
When I first discovered Corbett Barr, I expected the usual blogging advice: write more, hustle harder, follow the algorithm.
What I got instead was clarity on writing and content marketing.
Not just tactics—but a mindset shift.
Listening back to my old podcast with Corbett reminded me why his content advice still resonates.
It’s not about shouting louder—it’s about writing smarter.
You can listen to the original podcast here if you like:
Here are 5 writing lessons from that conversation that still hold true today.
1. Good Isn’t Good Enough
“There are hundreds of millions of blogs. Thousands more start every day,” Corbett said. “Good content is just the price of admission.”
If you want to rise above the noise, great isn’t optional—it’s expected.
This means value that changes people. Stories that stir something. Advice they actually use.
2. Write for Someone, Not Everyone
Too many bloggers write as if they’re shouting into a void—hoping someone might care.
Corbett flipped that. Always write to a person with a real pain. A clear desire. A life behind the screen.
Define that person—and write like their future depends on your words.
3. Stretch Your Style
If your posts feel flat, predictable, or safe—you’re doing it wrong.
Corbett pushed himself (and us) to try everything: long-form, emotional, prescriptive, raw.
Because that’s how breakthroughs happen—by breaking your own patterns.
4. Forget SEO - Focus on Humans
Corbett built his former site Think Traffic without backlink campaigns or keyword stuffing. His secret?
“Write something so useful, so valuable, that people want to share it.”
If your content can’t stand on its own without search tricks—it won’t stand at all.
Engagement and community is where it’s at now.
5. Connect to Grow
Here’s the most overlooked strategy Corbett shared: name names.
Mention other creators and share their work.
It’s not flattery, it’s leverage. When they notice, they'll often share your stuff too.
That’s not gaming the system, it’s being a generous creator.
These aren’t hacks. They’re habits.
If you want to build a writing business that actually works—go deep, not wide. Start by applying just one of these tips this week.
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