CC 026: 7,500 Social Shares: The Anatomy of a Popular Blog Post With Kristi Hines

​​Hi folks, welcome to show number 26 of the Content Champion podcast. This time round, I'm delighted to be speaking with authority blogger, social media expert and content marketing professional Kristi Hines.

Over the last five years, Kristi has become one of the most respected and sought-after bloggers in the social media and online marketing space, and has written for dozens of popular blogs including Social Media Examiner, Search Engine Journal, Crazy Egg and KISSmetrics.

Kristi Hines popular blogging


​Listen To Kristi's Show

With such an experienced blogger on the podcast, I thought it would be a great idea to use one of her posts as an example – and dig down into how Kristi researched, wrote and promoted it, so we can learn from her techniques.

The post in question was published on Social Media Examiner, and can be found Here:

8 Types of Twitter Cards Businesses Are Reading

We'll refer to specific parts of this post as we go along, so it might help to have it open in your browser while you're listening.

At the time of publication, the post had accrued over 7,500 social shares – so I hope you learn as much as I did from a blogger who really knows her stuff.

Here's an outline of the issues we covered:

  • The backstory of Kristi's business
  • Ideas for researching your blog posts
  • How to get the right tone to engage your target audience
  • Productivity tips for writing
  • The importance of headlines
  • How the first few paragraphs entice people to keep reading
  • How to structure your body content to keep that engagement
  • What types of blog posts work well in getting more readers
  • How to use pictures in your blog posts
  • How to wrap up your posts and the importance of calls to action
  • Dealing with blog comments
  • On-page SEO essentials
  • How to effectively promote your posts
  • How to measure the success of your blog posts
  • What industry trends Kristi sees developing over the next 12 months

Plus! The PS Question! Kristi shares an advanced content marketing strategy that most people forget!

Items mentioned in this edition

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​Podcast Transcript

How to write popular blog posts with Kristi Hines