CC 026: 7,500 Social Shares: The Anatomy of a Popular Blog Post With Kristi Hines

​​Hi folks, welcome to show number 26 of the Content Champion podcast. This time round, I'm delighted to be speaking with authority blogger, social media expert and content marketing professional Kristi Hines.

Over the last five years, Kristi has become one of the most respected and sought-after bloggers in the social media and online marketing space, and has written for dozens of popular blogs including Social Media Examiner, Search Engine Journal, Crazy Egg and KISSmetrics.

Kristi Hines popular blogging

​Listen To Kristi's Show

With such an experienced blogger on the podcast, I thought it would be a great idea to use one of her posts as an example – and dig down into how Kristi researched, wrote and promoted it, so we can learn from her techniques.

The post in question was published on Social Media Examiner, and can be found Here:

8 Types of Twitter Cards Businesses Are Reading

We'll refer to specific parts of this post as we go along, so it might help to have it open in your browser while you're listening.

At the time of publication, the post had accrued over 7,500 social shares – so I hope you learn as much as I did from a blogger who really knows her stuff.

Here's an outline of the issues we covered:

  • The backstory of Kristi's business
  • Ideas for researching your blog posts
  • How to get the right tone to engage your target audience
  • Productivity tips for writing
  • The importance of headlines
  • How the first few paragraphs entice people to keep reading
  • How to structure your body content to keep that engagement
  • What types of blog posts work well in getting more readers
  • How to use pictures in your blog posts
  • How to wrap up your posts and the importance of calls to action
  • Dealing with blog comments
  • On-page SEO essentials
  • How to effectively promote your posts
  • How to measure the success of your blog posts
  • What industry trends Kristi sees developing over the next 12 months

Plus! The PS Question! Kristi shares an advanced content marketing strategy that most people forget!

Items mentioned in this edition

Where to get The Content Champion Podcast

You can listen to the latest session of the podcast below, or join my feed directly here: Content Champion Podcast

Alternatively, you'll find the podcast on iTunes and Soundcloud.

Thanks for listening, I really appreciate it. If you enjoy the show, please leave a review on iTunes 🙂

​Podcast Transcript

How to write popular blog posts with Kristi Hines

This article has 6 comments

  1. Sunday

    Hi Loz,
    Indeed, Kristi Hines is one of those authority bloggers that knows their stuff. I have been privileged to access and read a couple of her posts on some of the popular blogs you have mentioned in this article.

    Having to learn of her techniques would be amazing! I am downloading this podcast to listen and store as an invaluable online tool!

    • Loz James

      Thanks Sunday

      I hope you learn a lot from this podcast, Kristi was great and shared lots of valuable information.

      Good luck!


  2. Seolution

    Hi Kristi and Loz,

    Wow!, 7500 shares. Not bad at all 🙂

    Let me ask you something (downloading the podcast right now, I’ll listen it later), Could you quantify how many leads/new business opportunities you got from that post?

    • Loz James

      Thanks for dropping by.

      The post in question was published on Social Media Examiner, so the stated metric was social shares.

      Therefore you could say on this basis that with 7,500 social shares and counting – Kristi’s post was extremely successful.



  3. Nicole Miller

    Loz and Kristi –

    This was such an informative podcast! Thank you so much for sharing your expertise and time — and especially for your kind mention of Buffer 🙂 We are so grateful to you!

    Keep up the amazing work here, Loz! (I’m a huge fan of the site name especially!) 🙂

    Community Champion at Buffer

Leave a Reply

Your email address will not be published. Required fields are marked *