In episode 48 of the Content Champion podcast, I'm excited to be speaking with Facebook retargeting expert and long time friend of the show, Daniel Daines-Hutt, about how his Facebook Fishing Formula can literally skyrocket your conversions.
An accomplished and internationally recognised digital marketer, marketing consultant and public speaker, Daniel is a self-confessed retargeting nerd who mastered his craft over many years after becoming disillusioned with the poor quality of information already available on the subject.
The result is a repeatable Facebook retargeting technique so powerful, it achieved an ROI of 7,425% for one of his clients, and created massive conversion increases for many other satisfied consulting customers – who sell products and services across a wide range of sectors.
I first heard about Daniel and his work when he started leaving really genuine and positive comments about this podcast on the Content Champion blog – and he instantly struck me as ‘one of the good guys'. Almost two years later he's still supporting the show – so it was a pleasure when he agreed to be my latest guest.
In this fascinating half-hour discussion we cover a lot of ground, including:
Plus! The PS Question! Daniel shares some excellent content marketing advice that you genuinely won't want to miss!
Resources mentioned in this show:
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CC 068: How To Scale Content Creation With Dom Wells
CC 067: How To Get Rankings & Traffic Without Backlinks With Doug Cunnington
CC 066: A/B Split Testing For Content Marketers With Nick Disabato
CC 065: How To Explain The ROI of Digital & Content Marketing With Andrew Holland