CC 048: Facebook Retargeting: Fishing For Conversions With Daniel Daines-Hutt

Facebook retargeting

If you're not using Facebook retargeting you're leaving money on the table

In episode 48 of the Content Champion podcast, I'm excited to be speaking with Facebook retargeting expert and long time friend of the show, Daniel Daines-Hutt, about how his Facebook Fishing Formula can literally skyrocket your conversions.

Listen to Daniel's podcast

An accomplished and internationally recognised digital marketer, marketing consultant and public speaker, Daniel is a self-confessed retargeting nerd who mastered his craft over many years after becoming disillusioned with the poor quality of information already available on the subject.

Facebook Fishing FormulaThe result is a repeatable Facebook retargeting technique so powerful, it achieved an ROI of 7,425% for one of his clients, and created massive conversion increases for many other satisfied consulting customers – who sell products and services across a wide range of sectors.

I first heard about Daniel and his work when he started leaving really genuine and positive comments about this podcast on the Content Champion blog – and he instantly struck me as ‘one of the good guys'. Almost two years later he's still supporting the show – so it was a pleasure when he agreed to be my latest guest.

Daniel Daines-Hutt

Daniel Daines-Hutt

In this fascinating half-hour discussion we cover a lot of ground, including:

  • How Daniel got started in the marketing industry
  • The details of his two businesses and former successes
  • What it's like to live and work in beautiful New Zealand
  • How the world champion All Blacks play some majestic rugby 🙂
  • How the Facebook Fishing Formula creates massive conversion increases
  • The three steps of Daniel's process you need to follow
  • How you can repeat this method in virtually any market
  • The pitfalls we need to consider when following this technique
  • Where we can find Daniel's retargeting resources online
  • The details of his Facebook retargeting training course

Plus! The PS Question! Daniel shares some excellent content marketing advice that you genuinely won't want to miss!

Resources mentioned in this show:

The 2015 Rugby World Champions New Zealand, doing the Hakka

The 2015 Rugby World Champions New Zealand, doing the Hakka

Listening To The Show

You can listen to the Content Champion podcast using the players on this page, or click here to catch us on iTunes.

You'll also find the show on the Sticher, Zune and the Blackberry network.

I'm Fishing For Your Reviews!

Thank you for listening, I truly appreciate your time.

If you like listening to the show, please leave us a 5 star review on iTunes. (Here's that link again). Thank you kindly 🙂

This article has 6 comments

  1. Daniel Daines-Hutt

    Hey Loz

    Thanks again for having me on the show- it was great to chat with you and share with your audience – I am incredibly grateful

    To show that, if anyone has any questions please do go ahead and ask in the comments, and I will do my best to answer them
    (Apologies for delays in time zones etc)


    • Loz James

      Thank you so much for coming on Daniel

      It was a great show and you shared some fantastic information throughout this episode.

      I appreciate your ongoing support 🙂



  2. Martin Lindeskog

    Hi Loz

    Retargeting certainly sounds like a valid conversion activity. I have seen many retargeting ads after I have purchased an item that “follow” me around cyber space!

    • Loz James

      Thanks for listening Martin

      Yes, retargeting ads do seem like they’re following you around – but that’s why they’re so effective 🙂

      I appreciate your ongoing support.

      Best wishes


  3. Cedar Haven

    Interesting podcast.. this was my first time listening in but I’ll definitely be back. It is amazing how powerful retargeting can be, and like Daniel said, sometimes people just need a reminder!

    • Loz James

      Thanks for listening

      I’m glad you enjoyed this episode – Daniel definitely knows his stuff and shared a lot of value in this show.

      Check out some other shows and let me know what you think 🙂

      Many thanks


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