In episode 46 of the Content Champion podcast, I discuss email list segmentation and behavioural dynamic marketing with Rob Woodgate, creator of AWtomator – the amazing new marketing automation software for AWeber that I've been testing.
Listen to the podcast
It's fair to say that keen sailor, former cognitive therapist and successful online entrepreneur, Rob Woodgate, is an accomplished man.
Deciding to leave behind a high-paying corporate career to start his own business, Rob ultimately found himself gravitating towards online marketing – and this is when his programming skills developed as a boy really came to the fore.
Fast forward a few years and with several self-help products and membership sites under his belt, Rob branched out into developing a piece of email marketing software that he needed to help automate list building tasks in his own business – and the result of his hard work was AWtomator, the subject of today's show.
An ingenious email marketing automation addon for AWeber – it turns the latter into a Swiss army knife by using easy-to-use ‘events' to trigger various actions and segment your lists. In short, it gives AWeber advanced behavioural dynamic marketing powers – without the entreprise level price tag.
At the time of writing, I've been using AWtomator for just under three months, and the results have been incredible. My lists are more organised, more responsive and growing faster.
So I was delighted when Rob agreed to come on the show and tell us all about his creation – and what it can do for our online businesses.
In this fascinating show we discuss:
- Rob's backstory (including his love of sailing) and how he became an online entrepreneur
- Why segmenting your email lists is essential for online success
- Real world examples of how segmenting can help your business
- How big name marketers are using behavioural dynamics to make a killing
- The scope of AWtomator's features and what it's capable of
- The four main event triggers that are central to the software
- Rob's innovative model for creating simple dynamic campaigns (including an introduction to the ‘spacer' email)
- How AWtomator can help counter reader burnout on your lists
- How affiliate marketers can use AWtomator to cloak links (and more)
Plus! The PS Question! Rob gives us a great tip for using AWtomator in a unique way to find out what our prospects really want!
Resources mentioned in this show:
- AWtomator – Sign up through my partner link to get a free 30 day trial
- AWeber Dynamic Email Campaign Tips: The Spacer Email
- Jay Abraham – Preeminence
- Frank Kern
- Ryan Deiss at Digital Marketer
- Andre Chaperon – Autoresponder Madness
- Michael Hauge – Story Mastery
- Christopher Vogler
- Quiz Master Next
- Herne Bay Sailing Club
- Competent Crew Sailing Courses
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