Welcome to the 65th edition of the Content Champion Podcast - on the show this time, I’m delighted to be speaking with SEO and content marketing expert, Andrew Holland, founder of UK based Zoogly media.
I first encountered Andrew in the Facebook group for Brian Dean’s excellent course SEO That Works – and was instantly struck by the fact that Andrew not only knows his stuff – but is generous when sharing his knowledge with others.
To gain the benefit of his experience, I wanted to talk with Andrew about a great post he has written for the Zoogly blog – ‘How To Explain The ROI of Digital Marketing’ – as I know many readers have difficulties with this, especially related to content marketing – whether for their own or client businesses.
Andrew gave me a lot of his time for this interview, and as befitting his high level of expertise he shared some value-packed information with us - so let's dive in...
[Podcast] How To Explain The ROI of Digital & Content Marketing With Andrew Holland
CC 068: How To Scale Content Creation With Dom Wells
The Ultimate Content Marketing Glossary
CC 067: How To Get Rankings & Traffic Without Backlinks With Doug Cunnington
CC 066: A/B Split Testing For Content Marketers With Nick Disabato