CC 066: A/B Split Testing For Content Marketers With Nick Disabato

CC 066: A/B Split Testing For Content Marketers With Nick Disabato

On today’s show, I’m delighted to welcome Nick Disabato, the writer, designer and A/B testing expert - and author of The A/B Testing Manual. A/B testing is the scientific method applied to making conversion changes on your website, and Nick’s 'Draft' Design Consultancy has a proven track record of using research driven A/B testing to...
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CC 065: How To Explain The ROI of Digital & Content Marketing With Andrew Holland

CC 065: How To Explain The ROI of Digital & Content Marketing With Andrew Holland

Welcome to the 65th edition of the Content Champion Podcast - on the show this time, I’m delighted to be speaking with SEO and content marketing expert, Andrew Holland, founder of UK based Zoogly media.I first encountered Andrew in the Facebook group for Brian Dean’s excellent course SEO That Works – and was instantly struck...
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5 Simple Steps To Turn Readers Into Buyers

5 Simple Steps To Turn Readers Into Buyers

This is a guest post by Tom Hunt. Tom is the Founder of Virtual Valley, a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 1 million hours of their time by 2018. Tom writes about how to grow your virtual business on the Virtual Valley Blog.OK, so you've...
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CC 042: Content Marketing Measurement: Reporting The Metrics That Matter With Rand Fishkin

CC 042: Content Marketing Measurement: Reporting The Metrics That Matter With Rand Fishkin

Welcome to show 42 of the Content Champion podcast. In this episode, it's my honour to be speaking with 'the' Rand Fishkin of Moz.com and Inbound.org fame - about how to measure the success of our content marketing campaigns. Trust me, this is one show you don't want to miss... Listen to the podcast It's...
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CC 005: A Question of Conversion: An Interview With Peep Laja of ConversionXL

CC 005: A Question of Conversion: An Interview With Peep Laja of ConversionXL

Welcome to the 5th edition of the Content Champion Podcast. For this session I'm delighted to be joined by traffic and conversion expert Peep Laja to chat about content creation, traffic generation and conversion optimization.
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