How Utilizing Digital Touchpoints Can Improve Your CRO
Quality digital touchpoints can enhance the customer life cycle and cultivate improved brand loyalty. Learn what are they and how they can help CRO...
7 Next Level Ways To Design Your Website For Mobile UX
The mobile revolution is upon us with Google launching its mobile-first index in 2018, so now is the time for your business to design its website for the mobile experience.
Ecommerce CRO: How To Boost Your Product Page Conversions Using A/B Tests
In this article, I’ll take you through the process of Conversion Rate Optimisation (CRO) and why it’s so important for eCommerce...
CC 066: A/B Split Testing For Content Marketers With Nick Disabato
On today’s show, I’m delighted to welcome Nick Disabato, the writer, designer and A/B testing expert - and author of The A/B Testing Manual. A/B testing is the scientific method applied to making conversion changes on your website, and Nick’s 'Draft' Design Consultancy has a proven track record of using research driven A/B testing to…
CC 065: How To Explain The ROI of Digital & Content Marketing With Andrew Holland
Welcome to the 65th edition of the Content Champion Podcast - on the show this time, I’m delighted to be speaking with SEO and content marketing expert, Andrew Holland, founder of UK based Zoogly media.I first encountered Andrew in the Facebook group for Brian Dean’s excellent course SEO That Works – and was instantly struck…
5 Simple Steps To Turn Readers Into Buyers
This is a guest post by Tom Hunt. Tom is the Founder of Virtual Valley, a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 1 million hours of their time by 2018. Tom writes about how to grow your virtual business on the Virtual Valley Blog.OK, so you've…
CC 042: Content Marketing Measurement: Reporting The Metrics That Matter With Rand Fishkin
Welcome to show 42 of the Content Champion podcast. In this episode, it's my honour to be speaking with 'the' Rand Fishkin of Moz.com and Inbound.org fame - about how to measure the success of our content marketing campaigns. Trust me, this is one show you don't want to miss... Listen to the podcast It's…
CC 005: A Question of Conversion: An Interview With Peep Laja of ConversionXL
Welcome to the 5th edition of the Content Champion Podcast. For this session I'm delighted to be joined by traffic and conversion expert Peep Laja to chat about content creation, traffic generation and conversion optimization.