Content Marketing

Check out our resources on content marketing, content strategy, content creation & promotion, blogging & copywriting.

how to start a wordpress blog

How To Start a WordPress Blog in 7 Easy Steps

In this article, we’ll take you through all the stages of creating your first blog - from choosing a domain name, setting up your hosting and installing WordPress, to selecting your theme, uploading plugins, writing your first blog post and attracting readers.
how to create a customer avatar

How To Create a Customer Avatar In 5 Simple Steps

To identify your ideal buyer, you’ll want to create a customer avatar or persona, which is a fictional, composite character that reflects the key attributes of your audience. You’ll do this with the help of market research including surveys, data and interviews.