In this article we consider what blogging frequency is most effective for small business websites based on some high profile examples, and consider the best course of action based on your specific circumstances.
A customer journey map - or sales funnel, or marketing funnel - tells the story, both in words and visually, of the path your clients take from initial contact through all engagement touchpoints and on through to a long-term relationship.
In this article, we’ll take you through all the stages of creating your first blog - from choosing a domain name, setting up your hosting and installing WordPress, to selecting your theme, uploading plugins, writing your first blog post and attracting readers.
To identify your ideal buyer, you’ll want to create a customer avatar or persona, which is a fictional, composite character that reflects the key attributes of your audience. You’ll do this with the help of market research including surveys, data and interviews.