Welcome to show 42 of the Content Champion podcast. In this episode, it’s my honour to be speaking with ‘the’ Rand Fishkin of Moz.com and Inbound.org fame – about how to measure the success of our content marketing campaigns. Trust me, this is one show you don’t want to miss…
Listen to the podcast
It’s hard to know where to start with the superlatives when it comes to Rand Fishkin. We all know he’s a highly successful Internet entrepreneur, blogger, author, podcaster and speaker – and a master of all things content, search and social.
But for me he’s also one of the first people I started to follow online – over ten years ago infact when I was a newbie copywriter.
Back then I read just a few blogs, including SEOMoz as it was then and Copyblogger too – so to host Rand on the show is a bit like inviting royalty round for tea (and then actually having them turn up).
Rand is a really down to earth guy and his expertise in this field is second to none, so I tried to cover as much ground as possible in our half hour chat. The result is a podcast that I know you’ll gain a great deal of value from.
During the course of the show we covered the following fascinating topics:
- How Rand got started online and the history behind Moz
- The reasons why content marketing definitely does work and can be measured
- Problems with the ‘content-click-conversion’ model and what we should be measuring instead
- How to attribute a value to the various content touchpoints on the way to a conversion
- The importance of building online trust and authority at the various stages of your funnel
- Why you can’t measure what you don’t have: Rand’s top traffic tactics
- How to get buy in from the C-Suite so you can report the metrics that matter
- Which analytics tools to use in measuring our success
- How to connect with Rand on his blog and social media
Plus! The PS Question! Rand gives us a great resource to help us get started with content marketing measurement right after the show!
Resources mentioned in this show:
- Rand’s Moz Blog
- See-Think-Do: A Content, Marketing, Measurement Business Framework
- Beard Brand
- Google Analytics
- Rand on Twitter
Listening To The Content Champion Podcast
You can download and listen to this podcast using the players on this page, or click here to catch the show on iTunes.
You’ll also find me on Sticher, Zune and the Blackberry network.
I’d Love Your 5 Star Review!
Thanks as ever for listening, I really appreciate your time. If you like the podcast, why not leave me a 5 star review on iTunes? (Here are some instructions on how to do that). Many thanks 🙂