Content Marketing

Tambo Blanquillo: Content Marketing In Paradise

Tambo Blanquillo: Content Marketing In Paradise

I'm always fascinated by the various ways people all over the world are using content marketing to promote themselves and their businesses. It's interesting to see what works - and equally what challenges they have to face and overcome. In this case study, I focus on the content marketing journey of Stefano Raffo, co-owner and...
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CC 032: Content Marketing Strategy: Planning For Success With Matt Heinz

CC 032: Content Marketing Strategy: Planning For Success With Matt Heinz

It's time for show number 32 of the Content Champion podcast, and in this episode I'm delighted to be chatting about content marketing strategy planning with Matt Heinz of Heinz Marketing. Listen to the podcast Matt has over 15 years' experience in marketing, sales and business development - and his company excels at driving measurable...
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CC 031: Storylining: Successful Strategic Content Marketing With Steve Seager

CC 031: Storylining: Successful Strategic Content Marketing With Steve Seager

The bandwagon that is the Content Champion podcast rolls onwards to its 31st edition, and this time I'm happy to invite digital and communication strategist Steve Seager onto the show to talk about storylining - the best-kept secret of successful content marketing that most brands overlook.Listen to Steve's storylining podcastWith over 20 years’ experience in...
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Case Study: 1,500% Lead Increase Over 2 Years: What Content Marketing Success Looks Like For Zillidy

Case Study: 1,500% Lead Increase Over 2 Years: What Content Marketing Success Looks Like For Zillidy

In this fascinating content marketing case study, I reveal how asset-based loan provider Zillidy increased their online visitors by 1,200% and their sales leads by 1,500% in just two years. If you think content marketing can't work in your business, stop what you're doing and read this.I still receive a lot of emails from readers...
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CC 029: Brand Storytelling: The Content Marketing Imperative With Michael Brenner

CC 029: Brand Storytelling: The Content Marketing Imperative With Michael Brenner

​Welcome to show number 29 of the Content Champion podcast, thanks as ever for listening. This time, I'm delighted to be chatting about brand storytelling with Michael Brenner, Head of Strategy at content marketing software firm NewsCred.
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CC  028: Blogging, Guides & Lead Nurturing: Small Business Inbound Success With Steve Sheinkopf

CC 028: Blogging, Guides & Lead Nurturing: Small Business Inbound Success With Steve Sheinkopf

​In show number 28 of the Content Champion podcast, I'm thrilled to be talking small business in bound marekting with Steve Sheinkopf, CEO of Yale Appliance in Boston.
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Website Speed Test: How I Increased My Site Speed By 21%

Website Speed Test: How I Increased My Site Speed By 21%

If you want your website visitors to have a superb experience viewing the content on your site – and you want to give them every chance to join your list, sign up for your offers, and buy your stuff – then hosting your website on a super fast host is a no brainer.
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CC 027: Newsjacking: The Art & Science of Agile Marketing With David Meerman Scott

CC 027: Newsjacking: The Art & Science of Agile Marketing With David Meerman Scott

​​Hello again, welcome to episode number 27 of the Content Champion podcast. I'm excited to announce that my guest this time is globally renowned marketing strategist, author and speaker, David Meerman Scott.​
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CC 026: 7,500 Social Shares: The Anatomy of a Popular Blog Post With Kristi Hines

CC 026: 7,500 Social Shares: The Anatomy of a Popular Blog Post With Kristi Hines

Hi folks, welcome to show number 26 of the Content Champion podcast. This time round, I'm delighted to be speaking with authority blogger, social media expert and content marketing professional Kristi Hines.
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CC 025: Big Data, Big Questions: Automated Content Marketing Software With Robbie Allen

CC 025: Big Data, Big Questions: Automated Content Marketing Software With Robbie Allen

Welcome to episode 25 of the Content Champion podcast. On the show this time it's my pleasure to be discussing automated content marketing software with Robbie Allen, Founder and CEO of Automated Insights and creator of Wordsmith software.
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CC 024: 4 Million Yearly Page Views: Talking Traffic With Jeff Bullas

CC 024: 4 Million Yearly Page Views: Talking Traffic With Jeff Bullas

I'm very pleased to announce that Jeff Bullas is my guest on the 24th session of the Content Champion podcast. Jeff is a highly accomplished blogger, speaker, author and social media strategist, and has recently been ranked at number eight on the Forbes list entitled “The World’s Top 40 Social Marketing Talent”.
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CC 023: The Content Economy: Blogging For Leads With Stan Smith of Pushing Social

CC 023: The Content Economy: Blogging For Leads With Stan Smith of Pushing Social

It's time for session 23 of the Content Champion podcast, and this time round I'm speaking with Stan Smith of Pushing Social. Stan is a renowned business growth strategist, social media expert and content marketing coach, and uses his experience to help a host of high profile clients grow their online brands.
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The Ideal Length of All Online Content (This Isn’t One of Them)

The Ideal Length of All Online Content (This Isn’t One of Them)

You can imagine my delight when I happened across this post by ​Kevan Lee on the Buffer blog, which outlined the perfect length for maximum engagement of various content types according to scientific research. We liked it so much we made an infographic out of it.
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CC 022: Help Not Hype: Smart Content Marketing With Jay Baer of Convince and Convert

CC 022: Help Not Hype: Smart Content Marketing With Jay Baer of Convince and Convert

Hello again, it's time for session 22 of the Content Champion podcast. In this show, I'm excited to be speaking with digital marketing specialist Jay Baer, founder of Convince and Convert and author of Youtility.​
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CC 021: Content Syndication Secrets: Brian Rice On How Business2Community Gets 1 Million Monthly Visitors

CC 021: Content Syndication Secrets: Brian Rice On How Business2Community Gets 1 Million Monthly Visitors

​Welcome to show 21 of the Content Champion podcast. In this episode, I'm discussing content syndication with expert marketer Brian Rice of Business2Community.
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CC 020: Boost Your Blog Traffic: Blogging & Guest Blogging With Jon Morrow

CC 020: Boost Your Blog Traffic: Blogging & Guest Blogging With Jon Morrow

Hello again everyone, it's hard to believe we've already reached episode 20 of the Content Champion podcast. On the show this time around, it's my great pleasure to be speaking with the inspirational blogging expert Jon Morrow.
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How to Research and Plan a Content Marketing Campaign

How to Research and Plan a Content Marketing Campaign

Let's look at the four key stages that any business can deploy to implement a successful content marketing strategy based around your company blog.
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CC 019: Content Marketing Strategies For Small Businesses With Bella Vasta

CC 019: Content Marketing Strategies For Small Businesses With Bella Vasta

On the show this time, I'm delighted to be talking with local business entrepreneur and marketing consultant Bella Vasta. Since leaving college, Bella has grown her house and pet sitting firm into an award winning local business - using innovative content marketing techniques to increase her customer base.
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How to Drive Traffic To Your Blog & Get 1000's of Visitors To Your Next Post

How to Drive Traffic To Your Blog & Get 1000's of Visitors To Your Next Post

Here are 11 ways you can attract more readers to your blog, prepare them for future posts and push your content aggressively once it goes online.
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CC 018: Telling Stories: The Art of Writing With Jeff Goins of GoinsWriter

CC 018: Telling Stories: The Art of Writing With Jeff Goins of GoinsWriter

Hi guys, I'm excited to welcome bestselling author and popular blogger, Jeff Goins, as my guest on the 18th Content Champion podcast.
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