Content Marketing

CC 052: How To Create A Content Business Machine With Matt Wolfe

CC 052: How To Create A Content Business Machine With Matt Wolfe

It's fair to say Matt Wolfe of Multiply Authority excels in all areas of running his content based business. An experienced online marketer, entrepreneur, affiliate marketer, podcaster and blogger - not to mention product builder, content marketer and teacher - this is definitely a man of many talents. So I was delighted when he agreed...
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CC 051: The Copy Hierarchy of Needs: Ensuring Your Copywriting Meets Your Prospects’ Requirements With Will Hoekenga

CC 051: The Copy Hierarchy of Needs: Ensuring Your Copywriting Meets Your Prospects’ Requirements With Will Hoekenga

In show 51 of the Content Champion podcast, I'm delighted to be talking with Will Hoekenga, the experienced professional copywriter behind Copygrad - one of my favourite writing blogs and amongst the top resources of its type online. Will has developed a 'copy hierarchy of needs' to ensure our copywriting always meets our prospects' requirements...
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CC 050: Strategic Writing: How To Write Articles That Get Traffic, Subscribers & Sales With Tim Soulo

CC 050: Strategic Writing: How To Write Articles That Get Traffic, Subscribers & Sales With Tim Soulo

I'm excited to announce that this is the 50th episode of The Content Champion Podcast. So to celebrate this milestone, I'm discussing strategic writing that attracts more traffic, subscribers and sales with special guest Tim Soulo.
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5 Simple Steps To Turn Readers Into Buyers

5 Simple Steps To Turn Readers Into Buyers

This is a guest post by Tom Hunt. Tom is the Founder of Virtual Valley, a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 1 million hours of their time by 2018. Tom writes about how to grow your virtual business on the Virtual Valley Blog.OK, so you've...
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CC 048: Facebook Retargeting: Fishing For Conversions With Daniel Daines-Hutt

CC 048: Facebook Retargeting: Fishing For Conversions With Daniel Daines-Hutt

In episode 48 of the Content Champion podcast, I'm excited to be speaking with Facebook retargeting expert and long time friend of the show, Daniel Daines-Hutt, about how his Facebook Fishing Formula can literally skyrocket your conversions. Listen to Daniel's podcast An accomplished and internationally recognised digital marketer, marketing consultant and public speaker, Daniel is...
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4 Proven Hacks To Add Authority To Your Content

4 Proven Hacks To Add Authority To Your Content

It’s no secret, blogging helps to attract and build an audience. Whether you run a business blog, a niche or personal site, it can help establish your authority and position you as an influencer. But if your writing fails to achieve any of this, it may mean that your posts don’t communicate your authority well...
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The Interview X2 Method: How To Get More Traffic With Repurposed Content

The Interview X2 Method: How To Get More Traffic With Repurposed Content

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Social Stacking Technique: How To Grow Your Traffic With Social Media

Social Stacking Technique: How To Grow Your Traffic With Social Media

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CC 042: Content Marketing Measurement: Reporting The Metrics That Matter With Rand Fishkin

CC 042: Content Marketing Measurement: Reporting The Metrics That Matter With Rand Fishkin

Welcome to show 42 of the Content Champion podcast. In this episode, it's my honour to be speaking with 'the' Rand Fishkin of Moz.com and Inbound.org fame - about how to measure the success of our content marketing campaigns. Trust me, this is one show you don't want to miss... Listen to the podcast It's...
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CC 041: This Girl Means Business: Quick Win Content Marketing Tactics With Claire Mitchell

CC 041: This Girl Means Business: Quick Win Content Marketing Tactics With Claire Mitchell

Hello and welcome to episode 41 of the Content Champion podcast. On the show this time round, I'm delighted to be speaking with experienced entrepreneur and marketing professional Claire Mitchell of The Girls Mean Business. With over 15 years' industry experience, Claire is buzzing with practical, down-to-earth advice on how to market your business online...
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CC 040: Building Relationships: Successful Traffic Tactics With Andrew McCauley

CC 040: Building Relationships: Successful Traffic Tactics With Andrew McCauley

I can't believe we're already up to episode number 40 of the Content Champion podcast, it's been an amazing journey already. This time, I'm thrilled my guest is the 'Social Media Bloke' himself, Andrew McCauley of Autopilot Your Business. Listen to the podcast A highly skilled digital marketer and social media expert, Andrew is also...
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32 Experts Reveal Their Top Content Productivity Tips

32 Experts Reveal Their Top Content Productivity Tips

Let's face it. Being productive with content creation can be hard. We've all been there - a superb idea for a new blog post, free report or guest article pops into your head, and we can't wait to get started. Excitedly we find ourselves in front of the computer screen - a blank Word document...
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CC 039: Content Ignition: The Content Shock Solution With Mark Schaefer

CC 039: Content Ignition: The Content Shock Solution With Mark Schaefer

I'm thrilled my guest on show 39 of the Content Champion podcast is Mark Schaefer, the globally renowned marketing and business consultant, best selling author, educator and speaker.
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CC 038: Creating Connections: SEO & Content Marketing In 2015 With Casie Gillette

CC 038: Creating Connections: SEO & Content Marketing In 2015 With Casie Gillette

My guest on episode 38 of the Content Champion podcast is SEO expert Casie Gillette of KoMarketing Associates, who explains how SEO and content marketing work together in creating the connections to enhance your online visibility. Listen to the podcast A great deal has changed in the SEO landscape over the last few years, with...
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CC 037: LinkedIn For Leads: 5 Steps To Success With Rachel Foster

CC 037: LinkedIn For Leads: 5 Steps To Success With Rachel Foster

It's time for episode 37 of the Content Champion podcast, and I'm thrilled my guest on the show is experienced copywriter, blogger and speaker, Rachel Foster of Fresh Perspective Copywriting. Listen to the podcast If like me you've not really scratched beneath the surface with LinkedIn - apart from sharing a few posts here and...
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Case Study: The Glossary Gatecrasher Method

Case Study: The Glossary Gatecrasher Method

Five months ago I published a huge content marketing glossary on this site that generated some interesting results, and paved the way for a new content creation strategy that everyone can benefit from. I first heard about the power of ‘glossary marketing’ – creating a huge A-Z glossary of industry terms – from SEO expert...
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CC 036: Social Media Marketing: Developing A Social Business Culture With Bernie Borges

CC 036: Social Media Marketing: Developing A Social Business Culture With Bernie Borges

Welcome to show number 36 of the Content Champion podcast, thank you for listening. This time round I'm delighted to be speaking with experienced social media marketing professional, Bernie Borges. Listen to the podcast If you've been struggling with your social media strategy, then this podcast is required listening. Not only does Bernie shed light...
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Case Study: How To Triple Your Traffic With Twitter

Case Study: How To Triple Your Traffic With Twitter

There's been a great deal written about the theory of using Twitter to get more traffic to your blog, website or online store - but very little in terms of actionable, proven strategies. I hope to change that with this case study, and what I call the 'Triple Twitter Traffic Technique' (if you can say...
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CC 035: Finding Your Freedom: Blogging From Paradise With Ryan Biddulph

CC 035: Finding Your Freedom: Blogging From Paradise With Ryan Biddulph

If you've always dreamed of finding your freedom by running an online business or blog, perhaps even from an exotic location, then you'll love my latest podcast with Ryan Biddulph of Blogging From Paradise. He can help you turn that dream into your new reality. Ryan lives an incredible island hopping lifestyle - all paid...
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CC 033: Master Chef, Master Marketer: How Jamie Oliver Owns Content Marketing With Kavi Guppta

CC 033: Master Chef, Master Marketer: How Jamie Oliver Owns Content Marketing With Kavi Guppta

In episode 33 of the Content Champion podcast, I'm delighted to be chatting with digital strategy professional Kavi Guppta, on the subject of how master chef Jamie Oliver excels at content marketing. Listen to the podcast Kavi has a decade of experience in the advertising industry, and is the founder of communications studio, We Do...
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