Content Marketing

7 Next Level Ways To Design Your Website For Mobile UX

7 Next Level Ways To Design Your Website For Mobile UX

The mobile revolution is upon us with Google launching its mobile-first index in 2018, so now is the time for your business to design its website for the mobile experience.
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15 Benefits of Content Marketing For Small Business Owners

15 Benefits of Content Marketing For Small Business Owners

Content marketing is the low cost & effective way for small business owners to grow their companies online. So the question is, why does your business not have a documented content marketing strategy?
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Interior Design Marketing Strategies: An Interview With Jerry Jacobs

Interior Design Marketing Strategies: An Interview With Jerry Jacobs

If you're an interior designer looking for marketing strategies to help set you apart online - then you could learn a lot from the philosophy and approach of Jerry Jacobs.
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CC 077: Does Content Marketing Work? With Sarah Mitchell

CC 077: Does Content Marketing Work? With Sarah Mitchell

Does content marketing work anymore? Is content marketing dead? These are just some of the questions I hear all the time - and that I hope to answer in ​this edition of the Content Champion podcast.
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How Often Should I Blog As A Small Business Owner?

How Often Should I Blog As A Small Business Owner?

In this article we consider what blogging frequency is most effective for small business websites based on some high profile examples, and consider the best ​course of action based on your specific circumstances.
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Mapping Your Customer Journey In 5 Essential Stages

Mapping Your Customer Journey In 5 Essential Stages

A customer journey map - or sales funnel, or marketing funnel - tells the story, both in words and visually, of the path your clients take from initial contact through all engagement touchpoints and on through to a long-term relationship.
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How To Start a WordPress Blog in 7 Easy Steps

How To Start a WordPress Blog in 7 Easy Steps

In this article, we’ll take you through all the stages of creating your first blog - from choosing a domain name, setting up your hosting and installing WordPress, to selecting your theme, uploading plugins, writing your first blog post and attracting readers.
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CC 076: How Content Marketing Leads To Sales With Chris Marr

CC 076: How Content Marketing Leads To Sales With Chris Marr

Hello and welcome to episode 76 of the ​Content Champion Podcast. On the show this time, I’m delighted to be talking with the founder of the Content Marketing Academy - Chris Marr.
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How To Create a Customer Avatar In 5 Simple Steps

How To Create a Customer Avatar In 5 Simple Steps

To identify your ideal buyer, you’ll want to create a customer avatar or persona, which is a fictional, composite character that reflects the key attributes of your audience. You’ll do this with the help of market research including surveys, data and interviews.
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CC 068: How To Scale Content Creation With Dom Wells

CC 068: How To Scale Content Creation With Dom Wells

On the show this time I'm talking with niche site entrepreneur and expert affiliate marketer, Dom Wells of Human Proof Designs. Dom created Human Proof Designs for two reasons: to teach others about affiliate marketing, and to give you ready-made niche sites that are worth buying.
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The Ultimate Content Marketing Glossary

The Ultimate Content Marketing Glossary

**** Newly Updated For 2018**** In order to help the wider community understand some of the terminology used within the content marketing industry, I've put together this comprehensive content marketing glossary giving definitions for many of the commonly used terms in the sector. Currently comprising over 550 individual definitions organised in alphabetical order, this growing...
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CC 066: A/B Split Testing For Content Marketers With Nick Disabato

CC 066: A/B Split Testing For Content Marketers With Nick Disabato

On today’s show, I’m delighted to welcome Nick Disabato, the writer, designer and A/B testing expert - and author of The A/B Testing Manual. A/B testing is the scientific method applied to making conversion changes on your website, and Nick’s 'Draft' Design Consultancy has a proven track record of using research driven A/B testing to...
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CC 065: How To Explain The ROI of Digital & Content Marketing With Andrew Holland

CC 065: How To Explain The ROI of Digital & Content Marketing With Andrew Holland

Welcome to the 65th edition of the Content Champion Podcast - on the show this time, I’m delighted to be speaking with SEO and content marketing expert, Andrew Holland, founder of UK based Zoogly media.I first encountered Andrew in the Facebook group for Brian Dean’s excellent course SEO That Works – and was instantly struck...
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CC 064: SEO Spider’s Web: How To Improve Website UX, Create Authority Content & Build Better Backlinks With Will Blunt of Blogger Sidekick

CC 064: SEO Spider’s Web: How To Improve Website UX, Create Authority Content & Build Better Backlinks With Will Blunt of Blogger Sidekick

If you want to learn a content and SEO strategy that can help you improve your website UX, create authority content and build better backlinks - you'll love the SEO Spider's Web, the simple but highly effective content marketing technique created by experienced online marketer Will Blunt of Blogger Sidekick.Listen To Will's Show​Will's BackstoryWill's longstanding...
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The Rank Blaster Method: How To Create Content The Search Engines Fall Over Themselves To Rank

The Rank Blaster Method: How To Create Content The Search Engines Fall Over Themselves To Rank

The well-known saying, 'content is king' is only half true. If you want to have the type of website that consistently gets hundreds then thousands of daily readers - simply because people love to read the content you publish - then you need to create truly great content and actively promote it - for only...
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CC 063: Content Marketing For News Focused Websites With Christian Toto

CC 063: Content Marketing For News Focused Websites With Christian Toto

In episode 63 of the Content Champion podcast, it's my pleasure to host award-winning journalist Christian Toto on the show, to discuss content marketing for news focused websites and the unique challenges that this presents.Christian is the founder of Hollywood in Toto (HiT), a discerning and high quality film review and interviews site that looks...
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CC 058: Strategic Content Marketing With Robert Gibb of MaxCDN

CC 058: Strategic Content Marketing With Robert Gibb of MaxCDN

If you're interested in goal setting for your content marketing - and how to take a refined, strategic approach to your work - then episode 58 of The Content Champion Podcast with content marketing expert Robert Gibb of MaxCDN will be required listening.A highly skilled copywriter and content strategist, Robert focuses on helping tech startups...
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CC 056: Pattern Interrupts In Content Marketing With Rob Cornish

CC 056: Pattern Interrupts In Content Marketing With Rob Cornish

My guest on episode 56 of the Content Champion Podcast is experienced online marketer Rob Cornish of Gain Higher Ground. A prolific entrepreneur and product creator, Rob has authored an excellent new report that outlines how we can use powerful psychological triggers called 'pattern interrupts' in our content marketing.Listen To Rob's ShowRob's BackstoryAfter spending a decade working...
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CC 055: Authority Content Collaboration With Tom Hunt of Virtual Valley

CC 055: Authority Content Collaboration With Tom Hunt of Virtual Valley

My guest on this episode of the Content Champion Podcast is innovative online entrepreneur and accomplished content marketer, Tom Hunt. Among his many achievements, Tom is a successful podcaster, a TEDx speaker and also the founder of Virtual Valley, a virtual assistant outsourcing agency. You may also know Tom from his appearance on BBC TV's...
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CC 054: The 7 Step Content Marketing Lead Generation System With Michael Karp

CC 054: The 7 Step Content Marketing Lead Generation System With Michael Karp

Content marketing expert, Michael Karp, is my guest on the 54th episode of the Content Champion podcast. Michael is the owner of the brilliant site Copytactics - that helps people grow their online businesses through content marketing. In fact, Michael's articles are literally buzzing with in-depth ideas on how you can use content marketing techniques...
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