CC 039: Content Ignition: The Content Shock Solution With Mark Schaefer

I'm thrilled my guest on show 39 of the Content Champion podcast is Mark Schaefer, the globally renowned marketing and business consultant, best selling author, educator and speaker.

Mark Schaefer Podcast

It was a pleasure to have Mark Schaefer as my guest on the show

In 2014, Mark coined the term ‘content shock' to describe the saturation point in content production that was being reached as content marketing grew in popularity.

His article on the subject caused a fair few waves across the marketing community – because everyone knew he was right. Marketers were becoming genuinely worried about getting their messages heard through the deluge of online content pumped out everyday.

One year on, Mark has revisited the theme – and this time he's come up with a solution to content shock, called ‘content ignition' – and his take on this is something every marketer should hear.

With a book on the subject coming out soon – entitled ‘The Content Code' – Mark took the time to outline his ‘antidote to content shock' in this fascinating half hour show.

Our discussion covered the following subjects:

  • Mark's backstory and how he got started in the industry
  • The definition of content shock and how it applies to content marketing
  • Whether content marketing still works – or has it already peaked?
  • An introduction to content ignition and how it can make your content marketing more successful
  • Practical ways to ignite our content from Mark's new book
  • The importance of trust in content marketing
  • What will happen to businesses that don't take this approach onboard
  • The trends Mark sees developing in content marketing this year
  • Where we can find mark online, listen to his podcast, read his blog and buy his books

Plus! The PS Question! You won't want to miss Mark's advanced content marketing strategy, so make sure you listen right to the end!

Resources mentioned in this show:

Mark Schaefer

Mark Schaefer on stage

The Content Champion Podcast: Where to Listen

You can download my latest podcast using the players on this page, or click here to listen to the show on iTunes.

You'll also find me on Stitcher, the Blackberry network and Zune.

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This article has 6 comments

  1. Sunday

    Hi Loz,
    Another super podcast from your Content Champion series! I am also thrilled to learn that Mark Schaefer is the guest on this episode 39. Its good to know about “content shock” and “content ignition”.

    They make sense and are relevant for the consumption of content marketers.
    I just downloaded the podcast. Thanks for sharing!

  2. Matt Latuszek

    Hi Loz,

    Thanks for the podcast. I’m a first-time listener, but I definitely plan on coming back for more!

    It’s great you got the chance to talk with Mark. I’ve heard a lot about his new book so it will be very interesting to see how he recommends approaching content-saturated industries.


    • Loz James

      Hey Matt

      Thanks so much for listening, I’m glad you enjoyed the show.

      Mark is such an excellent guest, so this was a real pleasure.

      He shared a load of great insights in this episode.

      Stay tuned as there are more great guests to come 🙂



  3. Tara Woodruff

    Loz!! Fantastic podcast! Mark Really makes “Whats Working NOW” sense! Super Happy I found this Blog post, now I can Deepen my knowledge because I certainly Do not want to get Lost in the Deluge Of Content on the Internet! Thank you Again!

    • Loz James

      Thank you for listening Tara

      I’m also super happy you found this podcast useful. Mark really knows his stuff 🙂

      Best wishes


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