THE CONTENT CHAMPION BLOG

LinkedIn for leads

CC 037: LinkedIn For Leads: 5 Steps To Success With Rachel Foster

It's time for episode 37 of the Content Champion podcast, and I'm thrilled my guest on the show is experienced copywriter, blogger and speaker, Rachel Foster of Fresh Perspective Copywriting. Listen to the podcast If like me you've not really scratched beneath the surface with LinkedIn - apart from sharing a few posts here and…
glossary gatecrasher method

Case Study: The Glossary Gatecrasher Method

Five months ago I published a huge content marketing glossary on this site that generated some interesting results, and paved the way for a new content creation strategy that everyone can benefit from. I first heard about the power of ‘glossary marketing’ – creating a huge A-Z glossary of industry terms – from SEO expert…
Triple Twitter Traffic Technique

Case Study: How To Triple Your Traffic With Twitter

There's been a great deal written about the theory of using Twitter to get more traffic to your blog, website or online store - but very little in terms of actionable, proven strategies. I hope to change that with this case study, and what I call the 'Triple Twitter Traffic Technique' (if you can say…
Bird watching

Tambo Blanquillo: Content Marketing In Paradise

I'm always fascinated by the various ways people all over the world are using content marketing to promote themselves and their businesses. It's interesting to see what works - and equally what challenges they have to face and overcome. In this case study, I focus on the content marketing journey of Stefano Raffo, co-owner and…