The Content ​Champion Blog

How To Start a WordPress Blog in 7 Easy Steps

How To Start a WordPress Blog in 7 Easy Steps

In this article, we’ll take you through all the stages of creating your first blog - from choosing a domain name, setting up your hosting and installing WordPress, to selecting your theme, uploading plugins, writing your first blog post and attracting readers.
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CC 076: How Content Marketing Leads To Sales With Chris Marr

CC 076: How Content Marketing Leads To Sales With Chris Marr

Hello and welcome to episode 76 of the ​Content Champion Podcast. On the show this time, I’m delighted to be talking with the founder of the Content Marketing Academy - Chris Marr.
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How To Create a Customer Avatar In 5 Simple Steps

How To Create a Customer Avatar In 5 Simple Steps

To identify your ideal buyer, you’ll want to create a customer avatar or persona, which is a fictional, composite character that reflects the key attributes of your audience. You’ll do this with the help of market research including surveys, data and interviews.
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9 Insanely Helpful Podcasting Resources (For Podcasting On a Budget)

9 Insanely Helpful Podcasting Resources (For Podcasting On a Budget)

​If you’re just starting out as a podcaster, or you’re trying to manage a podcast on a budget, you’re probably wondering how to get up and running with podcasting resources that ​won't break the bank. We know – we’ve been there. However, you’ll be pleased to hear there’s a lot of guidance and services out...
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CC 075: On-Page SEO (SEO Essentials)

CC 075: On-Page SEO (SEO Essentials)

Business owners spend a lot of time and money creating visually appealing websites and in-depth content to promote themselves online. While these are key features in generating leads, you also need to understand on-page SEO essentials if you want your site to rank properly in the search engines and be found by potential clients.Since many...
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CC 074: Backlink Audits (SEO Essentials)

CC 074: Backlink Audits (SEO Essentials)

​Welcome to another episode ​in the SEO Essentials series of the Content Champion podcast, where ​we ​discuss the foundational aspects of SEO ​you need to get right before ​rolling out a successful SEO campaign - or employing an agency. This time I'm joined again by our Head of SEO, Tom Peary, to ​look into the subject...
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CC 073: Website Speed (SEO Essentials)

CC 073: Website Speed (SEO Essentials)

As we continue our SEO Essentials series, we’re ​discussing how the speed of your website plays a crucial role in your conversion rates, so much so that this one issue alone can make or break your online business. ​​Our Head of SEO at Content Champion, Tom Peary, joins me again on this episode to explain...
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CC 072: Duplicate Content (SEO Essentials)

CC 072: Duplicate Content (SEO Essentials)

Welcome back to another ​show in the SEO Essentials series of the Content Champion podcast. A common issue with many of our new client websites is duplicate content. Duplicate content can play a significant role in your site’s ability to rank well on search engines such as Google. Content Champion’s Head of SEO, Tom Peary, joins...
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CC 071: Canonicalization (SEO Essentials)

CC 071: Canonicalization (SEO Essentials)

​​Welcome back to the SEO Essentials Series of the Content Champion Podcast. In this episode, I'm ​discussing canonicalization with highly experienced SEO, Tom Peary. Yes we know, don't let your eyes glaze over quite yet - as getting this right could save your organic traffic.Tom ​is the Head of ​SEO here at Content Champion, and...
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CC 070: Introducing The SEO Essentials Series

CC 070: Introducing The SEO Essentials Series

​In this 'housekeeping' episode of The Content Champion Podcast, I set the scene for our new series of shows called 'SEO Essentials', where we discuss the prerequisite on-page SEO steps you ​must take to maximise your long term success with both SEO and content marketing.​So if you're considering outsourcing your SEO or embarking upon a...
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CC 069: How To Make Money Podcasting With Yaro Starak

CC 069: How To Make Money Podcasting With Yaro Starak

On today’s show it is my complete honour to be discussing podcast monetization with one of the very first people I ever started following online - the Internet marketing expert, online entrepreneur, coach, blogger and podcaster, Yaro Starak - author of the Blog Profits Blueprint and founder of the superb blog Entrepreneurs-Journey.com.Yaro began blogging over...
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CC 068: How To Scale Content Creation With Dom Wells

CC 068: How To Scale Content Creation With Dom Wells

On the show this time I'm talking with niche site entrepreneur and expert affiliate marketer, Dom Wells of Human Proof Designs. Dom created Human Proof Designs for two reasons: to teach others about affiliate marketing, and to give you ready-made niche sites that are worth buying.
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The Ultimate Content Marketing Glossary

The Ultimate Content Marketing Glossary

**** Newly Updated For 2018**** In order to help the wider community understand some of the terminology used within the content marketing industry, I've put together this comprehensive content marketing glossary giving definitions for many of the commonly used terms in the sector. Currently comprising over 550 individual definitions organised in alphabetical order, this growing...
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CC 067: How To Get Rankings & Traffic Without Backlinks With Doug Cunnington

CC 067: How To Get Rankings & Traffic Without Backlinks With Doug Cunnington

Welcome to the 67th edition of the Content Champion Podcast. On the show this time, I’m delighted to be speaking with SEO and productivity expert, Doug Cunnington, of Niche Site Project - about how to get traffic to your niche sites without building backlinks.With Amazon recently slashing affiliate payouts in certain product categories, how much...
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CC 066: A/B Split Testing For Content Marketers With Nick Disabato

CC 066: A/B Split Testing For Content Marketers With Nick Disabato

On today’s show, I’m delighted to welcome Nick Disabato, the writer, designer and A/B testing expert - and author of The A/B Testing Manual. A/B testing is the scientific method applied to making conversion changes on your website, and Nick’s 'Draft' Design Consultancy has a proven track record of using research driven A/B testing to...
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CC 065: How To Explain The ROI of Digital & Content Marketing With Andrew Holland

CC 065: How To Explain The ROI of Digital & Content Marketing With Andrew Holland

Welcome to the 65th edition of the Content Champion Podcast - on the show this time, I’m delighted to be speaking with SEO and content marketing expert, Andrew Holland, founder of UK based Zoogly media.I first encountered Andrew in the Facebook group for Brian Dean’s excellent course SEO That Works – and was instantly struck...
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CC 064: SEO Spider’s Web: How To Improve Website UX, Create Authority Content & Build Better Backlinks With Will Blunt of Blogger Sidekick

CC 064: SEO Spider’s Web: How To Improve Website UX, Create Authority Content & Build Better Backlinks With Will Blunt of Blogger Sidekick

If you want to learn a content and SEO strategy that can help you improve your website UX, create authority content and build better backlinks - you'll love the SEO Spider's Web, the simple but highly effective content marketing technique created by experienced online marketer Will Blunt of Blogger Sidekick.Listen To Will's Show​Will's BackstoryWill's longstanding...
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The Rank Blaster Method: How To Create Content The Search Engines Fall Over Themselves To Rank

The Rank Blaster Method: How To Create Content The Search Engines Fall Over Themselves To Rank

The well-known saying, 'content is king' is only half true. If you want to have the type of website that consistently gets hundreds then thousands of daily readers - simply because people love to read the content you publish - then you need to create truly great content and actively promote it - for only...
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CC 063: Content Marketing For News Focused Websites With Christian Toto

CC 063: Content Marketing For News Focused Websites With Christian Toto

In episode 63 of the Content Champion podcast, it's my pleasure to host award-winning journalist Christian Toto on the show, to discuss content marketing for news focused websites and the unique challenges that this presents.Christian is the founder of Hollywood in Toto (HiT), a discerning and high quality film review and interviews site that looks...
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CC 062: Why I Chose The Yoga Niche For My Authority Site (ACE 2)

CC 062: Why I Chose The Yoga Niche For My Authority Site (ACE 2)

Hi guys, welcome to the latest edition of the Content Champion podcast. I'm really excited because this is episode number two in the Authority Content Experiment (ACE) - where you can watch over my shoulder as I build a niche authority site from scratch. If you want to follow me on this ACE journey, simply...
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