The Content ​Champion Blog

7 Next Level Ways To Design Your Website For Mobile UX

7 Next Level Ways To Design Your Website For Mobile UX

The mobile revolution is upon us with Google launching its mobile-first index in 2018, so now is the time for your business to design its website for the mobile experience.
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The Best Podcasts To Learn Digital & Content Marketing

The Best Podcasts To Learn Digital & Content Marketing

What are the best podcasts to learn digital marketing and content marketing? Our list of favourite shows should help you get started...
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9 YouTube Marketing Resources You Can’t Miss

9 YouTube Marketing Resources You Can’t Miss

To help you make sense of how to use YouTube to successfully promote your online business, we've hand-picked some of the best video marketing resources to help you learn the tips that work so you don't waste your time.
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17 Small Business Ideas For Creative People

17 Small Business Ideas For Creative People

If you're a creative person excited by the challenge of setting up your own small business, our list of ideas should help you get started...
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Ecommerce CRO: How To Boost Your Product Page Conversions Using A/B Tests

Ecommerce CRO: How To Boost Your Product Page Conversions Using A/B Tests

In this article, I’ll take you through the process of Conversion Rate Optimisation (CRO) and why it’s so important for eCommerce...
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My Top Marketing Websites (To Help You Grow Your Online Business)

My Top Marketing Websites (To Help You Grow Your Online Business)

This regularly updated list of my favourite marketing websites will help you grow your online business with original and unique marketing advice...
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15 Benefits of Content Marketing For Small Business Owners

15 Benefits of Content Marketing For Small Business Owners

Content marketing is the low cost & effective way for small business owners to grow their companies online. So the question is, why does your business not have a documented content marketing strategy?
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The 19 Best Business Websites (You Should Be Reading)

The 19 Best Business Websites (You Should Be Reading)

This collection of my personal favourite business websites will help inspire you to start and grow your own small business.
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Interior Design Marketing Strategies: An Interview With Jerry Jacobs

Interior Design Marketing Strategies: An Interview With Jerry Jacobs

If you're an interior designer looking for marketing strategies to help set you apart online - then you could learn a lot from the philosophy and approach of Jerry Jacobs.
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11 Entrepreneurial Skills Every Small Business Owner Needs To Succeed Online

11 Entrepreneurial Skills Every Small Business Owner Needs To Succeed Online

Discover the essential entrepreneurial skills that will help your small business thrive online. How many of these do you have?
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KWFinder Review & Tutorial (Plus Special Discount)

KWFinder Review & Tutorial (Plus Special Discount)

This seed keyword research tool is so easy to use because it literally gives you the ‘green light’ for low competition keywords – deploying a nifty traffic light system for easy, medium and hard to rank for phrases. Read our full review...
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CC 077: Does Content Marketing Work? With Sarah Mitchell

CC 077: Does Content Marketing Work? With Sarah Mitchell

Does content marketing work anymore? Is content marketing dead? These are just some of the questions I hear all the time - and that I hope to answer in ​this edition of the Content Champion podcast.
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How Often Should I Blog As A Small Business Owner?

How Often Should I Blog As A Small Business Owner?

In this article we consider what blogging frequency is most effective for small business websites based on some high profile examples, and consider the best ​course of action based on your specific circumstances.
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Mapping Your Customer Journey In 5 Essential Stages

Mapping Your Customer Journey In 5 Essential Stages

A customer journey map - or sales funnel, or marketing funnel - tells the story, both in words and visually, of the path your clients take from initial contact through all engagement touchpoints and on through to a long-term relationship.
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How To Start a WordPress Blog in 7 Easy Steps

How To Start a WordPress Blog in 7 Easy Steps

In this article, we’ll take you through all the stages of creating your first blog - from choosing a domain name, setting up your hosting and installing WordPress, to selecting your theme, uploading plugins, writing your first blog post and attracting readers.
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CC 076: How Content Marketing Leads To Sales With Chris Marr

CC 076: How Content Marketing Leads To Sales With Chris Marr

Hello and welcome to episode 76 of the ​Content Champion Podcast. On the show this time, I’m delighted to be talking with the founder of the Content Marketing Academy - Chris Marr.
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How To Create a Customer Avatar In 5 Simple Steps

How To Create a Customer Avatar In 5 Simple Steps

To identify your ideal buyer, you’ll want to create a customer avatar or persona, which is a fictional, composite character that reflects the key attributes of your audience. You’ll do this with the help of market research including surveys, data and interviews.
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9 Insanely Helpful Podcasting Resources (For Podcasting On a Budget)

9 Insanely Helpful Podcasting Resources (For Podcasting On a Budget)

​If you’re just starting out as a podcaster, or you’re trying to manage a podcast on a budget, you’re probably wondering how to get up and running with podcasting resources that ​won't break the bank. We know – we’ve been there. However, you’ll be pleased to hear there’s a lot of guidance and services out...
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CC 075: On-Page SEO (SEO Essentials)

CC 075: On-Page SEO (SEO Essentials)

Business owners spend a lot of time and money creating visually appealing websites and in-depth content to promote themselves online. While these are key features in generating leads, you also need to understand on-page SEO essentials if you want your site to rank properly in the search engines and be found by potential clients.Since many...
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CC 074: Backlink Audits (SEO Essentials)

CC 074: Backlink Audits (SEO Essentials)

​Welcome to another episode ​in the SEO Essentials series of the Content Champion podcast, where ​we ​discuss the foundational aspects of SEO ​you need to get right before ​rolling out a successful SEO campaign - or employing an agency. This time I'm joined again by our Head of SEO, Tom Peary, to ​look into the subject...
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