CC 066: A/B Split Testing For Content Marketers With Nick Disabato

On today’s show, I’m delighted to welcome Nick Disabato, the writer, designer and A/B testing expert – and author of The A/B Testing Manual. A/B testing is the scientific method applied to making conversion changes on your website, and Nick’s ‘Draft’ Design Consultancy has a proven track record of using Continue Reading

Website Speed Test: How I Increased My Site Speed By 21%

I recently published a content marketing glossary that very quickly gathered over three thousand page views and nearly two thousand social shares. It was great news in terms of my email subscriber numbers, online brand and podcast listener stats – but not such good news for my server. I originally Continue Reading

CC 005: A Question of Conversion: An Interview With Peep Laja of ConversionXL

Welcome to the 5th edition of the Content Champion Podcast. For this session I’m delighted to be joined by traffic and conversion expert Peep Laja to chat about content creation, traffic generation and conversion optimization. Peep was very generous with his time, and we covered a whole load of important Continue Reading