Welcome to show number 29 of the Content Champion podcast, thanks as ever for listening. This time, I’m delighted to be chatting about brand storytelling with Michael Brenner, Head of Strategy at content marketing software firm NewsCred.
Michael has over twenty years’ experience in sales, marketing and leadership roles, and it was his recent posts on the ‘content marketing imperative’ and ‘betting his future career on content marketing’ that really caught my attention.
Michael believes that if your business doesn’t start using inbound and content marketing techniques sooner rather than later – you’ll simply get left behind using archaic interruption marketing and outsourced advertising methods that have an inferior ROI.
We discuss these issues in this fascinating podcast, as well as some wider industry themes, and also consider how the NewsCred content marketing platform can help.
Subjects covered in this half hour chat include:
Plus! The PS Question! Michael exclusively gives away the ‘Brand Map Framework’ he uses at NewsCred.
This one page graphic will help you answer those all-important questions to help formulate successful content marketing initiatives.
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