CC 030: $20K Per Month: Authority Sites Revisited With Gael Breton of Authority Hacker

​I can't believe we're already up to episode 30 of the Content Champion podcast. I'm really enjoying putting these together so thanks for listening on a regular basis. On the show this time I'm revisiting the subject of building authority sites with Gael Breton of Authority Hacker.​

Authority Hacker Gael Breton

​Listen To Gael's Show

You may remember last year I talked with Brian Dean of Backlinko about the same topic – and you loved that episode – so as it's a subject popular with many people (including myself) I thought it would be great to look at how things have moved on and what strategies are working in this space right now.

Gael uses some of Brian's strategies to build content for his authority sites, so there's a lot of symmetry between their approaches – but also quite a few ingenious additions to the process that I know you'll love.

Gael was very generous with his time for this show, and for 35 minutes we discussed these main questions:

  • How Gael got started online and why he set up Authority Hacker
  • How he earns $20k a month from his authority sites
  • What's changed in the SEO and online environment to make this model even more attractive than ever before
  • How to choose the right niche to make money in
  • Tips on choosing the right domain and web hosting
  • How keyword research factors into your authority site building
  • How to create truly high quality content using one of Brian Dean's favourite techniques
  • Sourcing top standard writers to both create and share content (and what you'll expect to pay)
  • Gael's advice on the ‘how often to post' question
  • How to monetize your sites using a really ingenious strategy
  • Why content upgrades are essential to the success of your content
  • Why email marketing is central to this process working properly
  • Gael's top three ways to promote your content
  • Mistakes to avoid and how to ‘pivot' when things aren't working
  • Details of some great free courses Gael is giving away

Plus! The PS Question! Gael shares a great tip for building up thousands of Twitter followers!

Resources mentioned in this show:

Where to get The Content Champion Podcast

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Thank you for listening, I appreciate your time. Remember, if you enjoyed this episode, please leave me a review on iTunes 🙂
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​Podcast Transcript

Authority Hacker

This article has 12 comments

  1. Lee Trends

    Love his Authority site content.

    $200 for 1 piece of content? Talk about epic.

    Made notes and will be working to implement some of these strategies.

    Thanks Gael & Loz

    • Loz James

      Thanks Lee

      I’m so glad you enjoyed it.

      Gael shared some great information in this podcast.

      Good luck with your sites.



  2. steven

    Wow, a lot of wonderful tips for a beginner like me. I really love your site, it’s helpful.

  3. Sunday

    Gael Breton’s take on authority sites is really impressive. It goes to show he knows his stuff.

    I have taken a lot of insights from this podcast and especially that which relates to using Brian Dean’s favorite techniques.

    This piece is worth sharing! I just downloaded this!

  4. Jenda

    Jesus! That was a really great episode!

    Thank you very much, Loz! Loved every second of it! 🙂

  5. Raja Mia

    Unbelievable work you publish, I really enjoy your blog with content marketing theory.


  6. Miles Beckler

    This show was excellent! I agree that this whole ‘Authority Site’ business model is amazing… Reframing the idea of content to where each piece of content actually needs to be its own ‘ecosystem’ on a topic with marketing, content upgrades, a funnel, etc… Mot just articles in isolation anymore. Huge ah-ha moment right there!

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