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Learn To Punch Above Your Weight Online 

If you run or represent a growing web based company and want to dominate your competition, you've come to the right place. We provide the strategies, tactics and tools to help you become a 'content marketing champion' so you can punch above your weight online.

Whether you're a bootstrapping solopreneur, small business owner or an in-house marketing professional working for a big business in a small team - your ability to craft and promote epic content is key to your continued success.

So if you’re just getting started, have lost your way or want to take your content marketing up a gear – we can definitely help. And we'll try and cut out all the jargon that confuses people too.

Focusing on the time-tested trio of content marketing, SEO and email marketing, our popular blog, podcast and specialist services will take your business to the next level.

Experience You Can Trust

content marketing success

While content marketing is a relatively new term, our experience over the last 30 years in digital and content marketing tells us high quality content has always been at the heart of profitable digital marketing campaigns and businesses - whether as part of the content marketing process itself, your SEO or email marketing work.

The online publishing revolution has changed the way content is created and consumed, and to benefit from this revolution you must become a 'Content Champion' – a master at creating and promoting epic content for profit.

That’s why this website was established back in 2012, to help you learn each stage of the process in a straightforward, understandable way.

Over the years, our team has worked with global brands such as British Airways, the BBC, Royal Bank of Scotland and Harrods (amongst hundreds of other big name firms and SME's) – and we look forward to helping you become a Content Champion in your own business too.

Joe Pulizzi

"Simply put, Loz executes an impressive podcast. Better yet, he's been a key force behind the content marketing movement."  Joe Pulizzi, Founder, Content Marketing Institute & Author, Epic Content Marketing

What Exactly Is Content Marketing?

If you’re unsure what content marketing entails, I’ve come up with my own definition to help you:

Content marketing is the strategic process of planning, creating, promoting and measuring high value content in line with your business goals – so you can grow your brand, make more sales and increase your customer base.

How Our Business Got Its Name

For nearly two decades I’ve been a champion of high quality content and proven content marketing techniques. I’ve got your back when it comes to providing actionable strategies, tactics and training that will benefit your business:

Content: “the principal substance (as written matter, illustrations, video or music) offered by a World Wide Web site”. Champion: “warrior, fighter, a militant advocate or defender”. Merriam Webster

Who Is Loz James - Our Founder & MD?

LJ 2017

Loz graduated from The University of Birmingham with a 2:1 (Hons) in English and Art History, has a Postgraduate Diploma in Broadcast Journalism (NCTJ) from The University of Central England, and also holds an MA in Screenwriting from The Screen Academy Scotland at Edinburgh Napier University. The first film he scripted was purchased by HBO Europe:

Phone Call

​Starting his career as a freelance broadcast journalist for BBC local radio, Loz has now gained over 18 years' experience in content marketing, SEO and copywriting - with a short stint as an award winning business development manager while he was finding his feet.

Unlike many self-proclaimed experts in the online marketing space, Loz has a proven track record of running his own online business - using digital marketing techniques to earn a sustainable annual income since 2001. He is also a published author, having written an historical novel about the Peasants' Revolt in 2000.


Proven SEO & Content Marketing Expertise

Over the years, Loz has worked with hundreds of small firms, agencies and blue chip clients, including B&Q, ABN AMRO, Harrods, HM Revenue & Customs and Prudential - so he has a good understanding of what works and what doesn't.

In 2008 he took his first company, 'The Copy Box', to a profitable six figure annual revenue - before going on to start Content Champion - which helps business owners and in-house teams master sustainable content marketing and SEO techniques.

Always keen to keep up to speed with the latest developments in the SEO and content marketing world, Loz is a member of the 'Digital Marketer Lab', has recently completed Brian Dean's excellent course, 'SEO That Works', and Jon Cooper's 'Link Building Course' at Point Blank SEO  - plus Chris Lee's superb 'Niche Site Course' at RankXL.

epic podcast

A keen podcaster - in 2016 Loz took part in a world record breaking 36-hour podcast hosted by Mike and Izabela Russell - founders of New Media Europe and the UK Podcasters community.​

Content Champion Podcast

He has also interviewed dozens of the world's top SEO's and content marketers on his regular show, The Content Champion Podcast - which is one of the most popular of its kind on UK iTunes.