Learn To Be an Awesome Content Marketing Champion

Learn To Be a Content Champion

If you're just at the start of your content marketing journey, you've come to the right place. Our mission is to help you become a content marketing champion in your online business, so this site will train you to use the strategies, tactics and tools to punch above your weight online.
content marketing success
Whether you're a bootstrapping solopreneur, small business owner, or an in-house marketing professional working in a team of one - your ability to craft and promote epic content is key to your continued success.
So if you’re just getting started, have lost your way or want to take your content marketing to the next level – we can definitely help. And we'll try and cut out all the jargon that confuses so many people too.

Experience You Can Trust

While content marketing is a relatively new term, our experience over the last 30 years in digital and content marketing, tells us that high quality content has always been at the heart of profitable digital marketing campaigns and businesses.

The online publishing revolution has changed the way content is created and consumed, and to benefit from this revolution you must become a Content Champion – a master at creating epic content for profit.

That’s why this website was established back in 2012, to help you learn each stage of the process in a straightforward, understandable way.

Content Champion Academy

Over the years, our team has worked with global brands such as British Airways, the BBC, Royal Bank of Scotland and Harrods (amongst hundreds of other big name firms and SME's) – and we look forward to helping you become a Content Champion in your own business too.

Praise For Content Champion

Simply put, Loz executes an impressive podcast. Better yet, he's been a key force behind the content marketing movement.

Joe Pulizzi
Founder, Content Marketing Institute & Author, Epic Content Marketing

The Content Champion blog and podcast deliver proven content marketing techniques that will take your business to the next level. Loz provides all the latest tips, tools and strategies you need when preparing to IGNITE.

John Lee Dumas
Entrepreneur On Fire

The Content Champion podcast delivers actionable content marketing advice you can use to grow your business. I never miss an episode.

Brian Dean

What Exactly Is Content Marketing?

If you’re unsure what content marketing entails, I’ve come up with my own definition to help you:

Content marketing is the strategic process of planning, creating, promoting and measuring high value content in line with your business goals – so you can grow your brand, make more sales and increase your customer base.

How This Blog Got Its Name

For over a decade I’ve been a champion of high quality content and proven content marketing techniques. I’ve got your back when it comes to providing actionable strategies, tactics and training that will benefit your business:

Content: “the principal substance (as written matter, illustrations, video or music) offered by a World Wide Web site”. Champion: “warrior, fighter, a militant advocate or defender”. Merriam Webster

Meet The Team

The content marketing professionals behind Content Champion have a combined industry experience in excess of 30 years. As well as our main partners, Loz James, Simon Parkinson and Anna Gray - we also work with a hand selected team of talented copywriters and creatives on content marketing projects of varying size and scope.

Loz James - Founder & Managing Director

Loz James

Loz graduated from The University of Birmingham with a 2:1 (Hons) in English and Art History, has a Postgraduate Diploma in Broadcast Journalism (NCTJ) from The University of Central England, and also holds an MA in Screenwriting from The Screen Academy Scotland in Edinburgh. The first film he scripted was purchased by HBO Europe.

​Starting his career as a freelance broadcast journalist for BBC local radio, Loz has now gained over 18 years' experience in content marketing, SEO and copywriting - with a short stint as an award winning business development manager while he was finding his feet.

Unlike many self-proclaimed experts in the online marketing space, Loz has a proven track record of running his own online business - using digital marketing techniques to earn a sustainable annual income since 2001.

In 2008 he took his first SEO company, 'The Copy Box', to a profitable six figure annual revenue - before Google's algorithm updates forced a re-evaluation of how best he could serve his clients.

Since then, having worked with hundreds of agencies and blue chip clients, including B&Q, ABN AMRO, Harrods, HM Revenue & Customs and Prudential - Loz has gone on to found Content Champion - which help business owners and in-house teams master sustainable content marketing techniques.

Always keen to keep up to speed with the latest developments in the SEO and content marketing world, Loz has recently completed Brian Dean's excellent course 'SEO That Works'. He has also interviewed dozens of the world's top SEO's and content marketers on his regular show, The Content Champion Podcast - which is one of the most popular shows of its kind on iTunes in the UK.

Simon Parkinson - Partner & Digital Marketer

Simon Parkinson

A highly experienced digital marketing specialist, Simon has run a successful marketing agency for nearly twenty years, serving high profile clients in multiple sectors. He also owns a second business providing ISO standards training to companies across the UK and Europe, and has used his extensive knowledge of content marketing and paid media to turn this into a thriving enterprise.

Anna Gray - Partner & Operations Manager

Anna Gray

A talented artist and creative professional, Anna graduated from The Glasgow School of Art with an MSC in Fine Art. Also possessing English language training qualifications, she assists with content creation and editing on the Content Champion blog. An experienced operations manager, Anna also ensures everything runs smoothly behind the scenes.