Case Study: How To Triple Your Traffic With Twitter

Triple twitter traffic technique

Learn how to triple your traffic with Twitter

There's been a great deal written about the theory of using Twitter to get more traffic to your blog, website or online store – but very little in terms of actionable, proven strategies.

I hope to change that with this case study, and what I call the ‘Triple Twitter Traffic Technique' (if you can say it, you can do it).

First, a bit of background on how all this came about…

The Outreach Email

I get dozens of outreach emails on a monthly basis, and it's fair to say that most people are sending generic, spammy approaches with seemingly no research behind them whatsoever.

In fact, the majority ask for links without providing anything in return. Needless to say these go in my trash bin ๐Ÿ™‚

However, a few weeks ago I received an intriguing email that instantly made me sit up and take notice (and action):

Subject: The article you tweeted about got us thinking..

Hey Loz,

I recently read the post you shared on Twitter entitled ‘5 More Brain Triggers To Drive Conversions On Your Website or Landing Page' – and it inspired us to write a more in-depth post called ‘What is a Landing Page?', with some practical strategies for growing your business using them.

You can check it out here > (actual article)

If you think your followers would appreciate more great content, then we would be honored if you would share it with them.

Likewise, if you have a new post or piece of content that you would like us to share with our large audience, then we would certainly be happy to do that for you too.

Cheers

Andrew McCauley
Co-Founder | Autopilot Your Business

This email stood out for three very compelling reasons:

1. The message referenced a piece of content I'd already read and shared with my audience on Twitter, so it was a highly personalised approach that immediately got my attention as I remembered sharing the article.

2. The email then referenced the fact that the original article had been improved upon, and that I could share this enhanced value with my audience (who had already responded well to the original article).

3. The offer to share a piece of my content with a ‘large audience' certainly got my attention as well, and acted to sweeten the whole deal.

So I took a look at the new piece of content Andrew had created – and genuinely liked it – and then shared it with my audience on social media.

After that I fired back an email letting him know and asking him to share a piece of my new content – and this is the response I got back:

Hey Loz

That's awesome, thank you for sharing, we really appreciate it.

We will happily share this article for you… we have it going out to 3 accounts today of about 100k+, and we have tagged you @contentchampion in them too.

Cheers

Andrew McCauley
Co-Founder | Autopilot Your Business

I was pleasantly surprised at their social media reach, but also concluded that Andrew's whole Twitter traffic strategy was ingenious – and something anyone with even a middling reach on social media could emulate.

It's really a win-win-win scenario. Andrew gets traffic to his site or latest blog post, my audience gets a great piece of content to read, plus I also get to share a piece of my best content (which further benefits Andrew's audience too). It's a complete and satisfying circle where everyone involved benefits.

Bonus: Download a free PDF of this post you can print out and refer to later
 

An Interview With Andrew McCauley

Naturally, I was dying to get the lowdown on who Andrew is and what he does – and how he developed this superb Twitter technique, so I set up an interview and received some excellent responses.

andrew mccauley

Andrew McCauley

Here's what Andrew had to say:

Q. Could you give us the backstory of your experience and what led to the creation of Autopilot Your Business?My backstory is that I come from 17 years in the hospitality industry, where I managed large hotels and bars in Australia.

I really loved the marketing aspect of that role, as you quickly knew whether your marketing was working when you saw nobody in your bar, restaurant or nightclub.

When I left that industry in 2006 I began my own business consulting firm. One of my first clients saw some people using this new tool called Facebook for their business and marketing, and asked me how they were doing it.

So that began my foray into social media marketing….and as more and more platforms popped up, so did my list of things to learn.

In 2010, I co-founded Autopilot Your Business and we concentrated on social media marketing from the beginning, and soon branched out to become a full scale digital media agency – creating, distributing and marketing clients' online presences.

At the same time as doing this for clients, we also created our own properties, with a weekly podcast that has been running for three years, an online magazine aimed at educating entrepreneurs about online marketing – and our very own online TV show, where we interview successful business leaders about their business philosophy.

Q. Youโ€™re using an innovative Twitter strategy to create content you know will be epic plus get lots of social shares and traffic, why did you start doing this and how does it work?

Twitter has been a fantastic tool for us to find out what works, what people like and what gets shared, so we use Twitter a lot.

First off, we find out the best articles that people resonate with and then we go about writing an original article that plusses that shared article.

To find popular, highly shareable content ideas I type relevant keywords into BuzzSumo to get automatic results, or sometimes, I will come across them via sites like Scoop.it or Alltop. With those sites, I will manually check the shares on those if I need to.

Once we have created the new post, we go back to Twitter and paste in the URL of the original shared article in the search box of Twitter, and the results give us every person that has mentioned that article in a tweet.

From there, we reach out to these people through email or the contact forms on their websites and acknowledge they have shared something similar to our post previously – and would they be interested in sharing a newer and better post with their followers… its a little bit of work, but the results have been amazing.

Q. How do you go about creating the epic content that forms the central part of this system – is it simply beating the previously shared post?

We have been witnessing the power of content marketing for a while now and everything we were seeing told us that long articles and posts were getting much better traction as far as amount of visitors and length of time on site. Overall, the quality of visitors was so much better.

So we find posts that are relevant to our audience, that have been shared and liked a lot – and we go about making a better post. To do this we may add more detailed descriptions, screen shots, video and graphically appealing images.

We want people to download the post and say..”wow… i need to consume this”.

Q. What sort of results are you seeing from using this strategy, in terms of hard numbers?

Overall, our website traffic has tripled pretty rapidly. What we are also seeing is that the more posts we do, the more traffic keeps increasing, so we are seeing a very healthy continuous upward traffic trend in our analytics.

Our blog posts previously were pretty mediocre as far as traffic goes – but since using this Twitter strategy we've seen at least an eight-fold increase in our traffic to blog posts alone.

Q. Can other business owners emulate this technique, and if so are there any pitfalls to avoid?

This technique certainly can be emulated and the pitfalls would be to try to automate it completely.

What I mean by this is that we are reaching out to people on a one-on-one level and as such, this takes a lot of time. But we definitely think the results are worth it.

People overuse automated systems these days and the lack of response that go with these is really not worthwhile. We have created some pretty in depth systems for all this to take place – and that's the most we will automate this process.

The rest is up to good old one-on-one engagement or building relationships.

Q. Why is Twitter in particular so effective for this type of content led outreach?

Twitter is so powerful because of the quick reach and connection you can get. The fact that Twitter also gives you access to peoples' websites – where you can connect with them directly – is also a great way to create engagement.

The power of real time search that Twitter has, is also an important aspect in making sure your connections are timely.

Q. Lastly, could you share another advanced content marketing strategy youโ€™re using that gets great results?

One of the other secret weapons that we have been finding amazing is a tool called Sniply.

We share a lot of other peoples' content too – and when we share it we do it via Sniply, which lets us add a call to action over the top of the shared page.

This tool alone has seen traffic from sources we had never thought of before. Plus, Sniply is a free tool and so far, it's been awesome for us.

Action Steps: Triple Twitter Traffic Technique

If you would like to emulate Andrew's success with this strategy, and potentially get three times more traffic to your website overall – and up to eight times more traffic to individual blog posts, here are some action steps:

1. Visit BuzzSumo and search for widely shared content based on your niche keywords. Back up sources are Scoop.it and Alltop.2. Trump the original article you select by adding more detail based on new research, plus multi media content such as video and audio – and more relevant images (a version of Brian Dean's Skyscraper Technique).

3. Type the URL of the original article or post into the search box on Twitter, and make an Excel spreadsheet of everyone who has shared the article in a tweet.

4. Personally reach out to every single person who shared the original article (see email above), and link to your improved version and offer to share some of their content. A tool such as BuzzStream can help with this.

5. Get back to the people who respond and thank them, also telling them you've shared their piece of content as well (see email above).

Wrapping It Up

If you think this sounds like a lot of work – well as Andrew admits – it is. But the results you'll get are incredible.

To streamline the process, you could always outsource the collection of names, websites and email addresses from Twitter – and the content creation process too. That way you could just focus on coming up with great content ideas to trump ๐Ÿ™‚

Twitter is certainly an amazing tool, and I get a ton of targeted traffic through it every month – and this is definitely one of the most innovative and effective Twitter marketing strategies I've come across.

Over the coming months I'm going to add this outreach technique into my own content promotion toolkit, and will update this post with my results in future.

Update: My Results

Iโ€™ve now tested this strategy on this very post, by using an outsourcer to collect 100 names and emails/contact pages of people who had shared a related Twitter strategies post. I then took less than an hour to contact them all.

Out of those 100 contacts I got 5 responses who agreed to share, 1 who liked the post but thought it was too advanced for their audience, and surprisingly – 1 spam complaint from a marketing company (who maybe need to play the game a bit more in terms of their outreach).

Hereโ€™s an example email I got back:

Hi Loz,Awesome job on the case study! I'd be happy to share it ๐Ÿ™‚

And thank you so much for offering to share my work, I am currently working on a new piece, and I will send it to you once complete, and if you feel it worthy, I would love for you to share it.

Awesome job again, and thank you ๐Ÿ™‚

So in terms of my success rate, 5% of people contacted said theyโ€™d share it – with a combined reach of just under 4,000 Twitter followers. I didnโ€™t follow up on whether they shared it elsewhere.

But overall, you can see that this is scalable – and as a numbers game itโ€™s true to say that the more people you contact the more success you will have.

Itโ€™s definitely worth adding to your promotional toolkit, but like anything worth doing it will take some work.

Give this a try yourself and let me know how you get on…

Bonus: Download a free PDF of this post you can print out and refer to later

28 thoughts on “Case Study: How To Triple Your Traffic With Twitter”

  1. Great post-we use twitter daily to increase our outreach and build relationships.

    Totally agree, a 1on1 written outreach will work wonders and it deserves the time you spend.
    If your trying to connect and build that relationship, you need to invest the time.

    Too many marketers ask ask ask and just destroy their list or even potential!

    I know of a couple of forums we are members where 2 emails per day are cold sales of aff products we have zero interest in….chances of us ever buying from them again are extremely slim!

    I bet after reaching out to these twitter sharers, your social media reach gets a nice boost also right!?

    1. Great comment Daniel

      I’ve grown this blog through personal outreach (Twitter included), and two things are certain – it’s hard graft but it definitely works.

      I agree with your last point too – the interlinked benefit of using Andrew’s strategy is a healthy boost to the social media share base of your site or the individual post you’re sharing.

      Happy New Year!

      Loz

  2. Hi Loz,

    Its really impressive reading about Andrew’s Twitter outreach strategy. Its fascinating.

    I will try the steps and see what results come up. Its a good thing that Andrew admitted some aspects needs a lot of work. Well, what counts is the result!

    The Triple Twitter Traffic Technique sure is a vital strategy to emulate!

    1. Thanks Sunday

      Yes indeed, this is a great strategy but like everything worth doing it does require some work to get the best results.

      I appreciate you taking the time to drop by.

      Happy New Year!

      Loz

  3. Awesome article Loz! Lots of useful information here, I look forward to implementing it.

    I started blogging about a year back, and I have got to say โ€“ itโ€™s been quite a rollercoaster of ups and downs.

    At first, it was really tough for me to stay motivated โ€“ considering I was writing what I thought to be A+ content, but nobody was ever seeing it!

    Once again great article Loz! Iโ€™ll be subscribing for more.

  4. Hey Loz,

    Towards the end of 2013 and 2014 Influencer marketing was the big thing. So I started using sites like topsy to target those influencers within my niche.

    The problem was I was doing what every one else was doing. I find them, comment on your blog post, share it, and move on. It was a great start, but I really didn’t get too far with it.

    But this strategy here of personally contacting great posts is a great strategy. Yes it does sounds like tedious work, but I believe it would be worth the time to do it!

    Thanks for sharing and I hope you had a Happy New Years!

    1. Thanks Sherman

      I agree, influencer marketing has become a bit saturated, but there’s still room for innovative and creative approaches like this one.

      Happy New Year!

      Loz

  5. Awesome post Loz.

    Just amazing what some people do with social networks when they put some thought and work into it.

    I know twitter has brought me customers and sales, but I know I don’t use it as effectivly as I could or should. Don’t know how people find the time for all the social stuff. I know it’s worth it, but I only have so much time ๐Ÿ™‚

    Really enjoyed the read!

    1. Thanks Ron

      I know the time element of doing this seems daunting, but at the bare minimum look at it this way…

      You write one truly epic post every month that really solves problems, then use this strategy to contact just 5 people a day for a month from the spreadsheet you’ve created. Then move onto the next epic post in month two.

      I guess it’s a case of working smarter or outsourcing some of the stages.

      Happy New Year!

      Loz

  6. I am loving the feedback that this article is producing. One of the common themes here is that it takes alot of time to do this work..and yes that is true. But Understand this…. it took some time to figure what was working and what wasn’t working… and once I saw the patter of what was working, I went about creating a system for it that did not involve me. As Loz says, I outsourced some of the tedious tasks.

    For a few $$ an hour, I was able to find someone to do the research for me… they collated all of the website contact pages and the names of the owners of those sites in an excel spreadsheet, and all I had to do was go through my spreadsheet, one line at a time and click on the relevant link and then send my email to them…

    The other thing that has happened, is that even if I miss a week or 2 without posting, my traffic is still consistently higher that it was when I wasn’t using this strategy..it was like setting the ball in motion…

    Hope that helps some of you… ๐Ÿ™‚

    1. Thanks for dropping by Andrew

      This is so great, not only have you invented a superb strategy but you’ve also put it on rails through intelligent outsourcing.

      It’s not beyond anyone’s reach to sit down for half an hour with a cup of coffee every day and go through that excel spreadsheet – knowing that even if they only post every few weeks and keep promoting they’re still going to see big traffic increases.

      Fantastic ๐Ÿ™‚

      Hope this helps everyone.

      Cheers!

      Loz

  7. An outstanding post. First thing I did is that I experimented with the URL of this post by searching it in twitter. It’s amazing. Never looked at twitter in this light. I am grateful to Loz & Andrew for these beautiful insights and nice links, lessons and for the whole information. Thanks again

    1. Hi There

      Thank you for your kind words. I agree, Twitter is an amazing tool – and so much more than a micro social network.

      I use it for a load of outreach work – with this strategy now added into the mix.

      Good luck with it ๐Ÿ™‚

      Cheers

      Loz

  8. Well done Andrew! It never hurts to add a personal touch, for doing so makes you stand out in a crowded online market.

    I send emails out at times asking if my friends need help. Win-win. I form stronger bonds and I help out my buddies with a review or a tweet.

    Spot on strategy Loz!

    Ryan

  9. Hi Loz & Andrew,

    I tend not to focus on Twitter too much compared with Facebook. But, after reading your post I think I need to change something up instantly!

    Thanks for your post! Love it.

    1. Hi Sophia

      Thanks for your comment. I had the same mindset once too, but now I get 1000’s of monthly visitors from Twitter on a B2B basis.

      It’s been a revelation for traffic generation, and this method is definitely a winner.

      Cheers!

      Loz

  10. Hi Loz,

    Now that is what I call outside of the box thinking.

    Social media use has been so automated that I actually don’t spend as much time and effort as i should on promoting my stuff. But Andrewโ€™s strategy opened a new door for me. I am one of those who truly appreciate those small human touches that people like Andrew add when they are out-reaching. So it is the perfect strategy for me as it is right up my alley.

    Thanks to both of you for this.

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