Hi folks, welcome to the 17th session of the Content Champion podcast. On the show this time I'm delighted to be speaking with Joe Pulizzi, founder of the Content Marketing Institute, best selling author and industry thought leader.
With someone of Joe's authority and experience on the show, I thought it would be a great idea to look ahead to the key trends we'll see developing in this field over the next 12 months – and to also see if we can get him to share a few tips, strategies and predictions with us 🙂
I greatly admire what Joe has achieved, and his easy going character made him a pleasure to interview. His enthusiasm for his subject is infectious, so I hope you get as much value out of our discussion as I did.
Joe was generous with his time for this podcast, and for over 45 minutes we discussed issues that will be pivotal to the industry throughout 2014 – and we also covered a load of great strategies that you can action after you've finished listening.
This fascinating interview covered subjects which included:
Plus! The PS Question! You don't want to miss the content auditing strategy Joe shares at the end of the podcast – a great tip you can action today!
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