CC 048: Facebook Retargeting: Fishing For Conversions With Daniel Daines-Hutt

Facebook retargeting

If you’re not using Facebook retargeting you’re leaving money on the table

In episode 48 of the Content Champion podcast, I’m excited to be speaking with Facebook retargeting expert and long time friend of the show, Daniel Daines-Hutt, about how his Facebook Fishing Formula can literally skyrocket your conversions.

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An accomplished and internationally recognised digital marketer, marketing consultant and public speaker, Daniel is a self-confessed retargeting nerd who mastered his craft over many years after becoming disillusioned with the poor quality of information already available on the subject.

Facebook Fishing FormulaThe result is a repeatable Facebook retargeting technique so powerful, it achieved an ROI ofย 7,425% for one of his clients, and created massive conversion increases for many other satisfied consulting customers – who sell products and services across a wide range of sectors.

I first heard about Daniel and his work when he started leaving really genuine and positive comments about this podcast on the Content Champion blog – and he instantly struck me as ‘one of the good guys’. Almost two years later he’s still supporting the show – so it was a pleasure when he agreed to be my latest guest.

Daniel Daines-Hutt

Daniel Daines-Hutt

In this fascinating half-hour discussion we cover a lot of ground, including:

  • How Daniel got started in the marketing industry
  • The details of his two businesses and former successes
  • What it’s like to live and work in beautiful New Zealand
  • How the world champion All Blacks play some majestic rugby ๐Ÿ™‚
  • How the Facebook Fishing Formula creates massive conversion increases
  • The three steps of Daniel’s process you need to follow
  • How you can repeat this method in virtually any market
  • The pitfalls we need to consider when following this technique
  • Where we can find Daniel’s retargeting resources online
  • The details of his Facebook retargeting training course

Plus! The PS Question! Daniel shares some excellent content marketing advice that you genuinely won’t want to miss!

Resources mentioned in this show:

The 2015 Rugby World Champions New Zealand, doing the Hakka

The 2015 Rugby World Champions New Zealand, doing the Hakka

Listening To The Show

You can listen to the Content Champion podcast using the players on this page, or click here to catch us on iTunes.

You’ll also find the show on the Sticher, Zune and the Blackberry network.

I’m Fishing For Your Reviews!

Thank you for listening, I truly appreciate your time.

If you like listening to the show, please leave us a 5 star review on iTunes. (Here’s that link again). Thank you kindly ๐Ÿ™‚

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About the Author Loz James

Loz James is a professional content marketer and copywriter with over 17 years' industry experience. A former broadcast journalist for BBC local radio, he founded Content Champion in 2012 to deliver best practice content marketing training & services.

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