In episode 48 of the Content Champion podcast, I'm excited to be speaking with Facebook retargeting expert and long time friend of the show, Daniel Daines-Hutt, about how his Facebook Fishing Formula can literally skyrocket your conversions.
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An accomplished and internationally recognised digital marketer, marketing consultant and public speaker, Daniel is a self-confessed retargeting nerd who mastered his craft over many years after becoming disillusioned with the poor quality of information already available on the subject.
The result is a repeatable Facebook retargeting technique so powerful, it achieved an ROI of 7,425% for one of his clients, and created massive conversion increases for many other satisfied consulting customers – who sell products and services across a wide range of sectors.
I first heard about Daniel and his work when he started leaving really genuine and positive comments about this podcast on the Content Champion blog – and he instantly struck me as ‘one of the good guys'. Almost two years later he's still supporting the show – so it was a pleasure when he agreed to be my latest guest.
In this fascinating half-hour discussion we cover a lot of ground, including:
- How Daniel got started in the marketing industry
- The details of his two businesses and former successes
- What it's like to live and work in beautiful New Zealand
- How the world champion All Blacks play some majestic rugby 🙂
- How the Facebook Fishing Formula creates massive conversion increases
- The three steps of Daniel's process you need to follow
- How you can repeat this method in virtually any market
- The pitfalls we need to consider when following this technique
- Where we can find Daniel's retargeting resources online
- The details of his Facebook retargeting training course
Plus! The PS Question! Daniel shares some excellent content marketing advice that you genuinely won't want to miss!
Resources mentioned in this show:
- The Facebook Fishing Formula
- Facebook Retargeting Case Study
- Two Trees Marketing
- Advanced Retargeting Training
- The 4-Hour Work Week
- The $100 Startup
- Daniel on Twitter
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