How To Perform A Content Audit

How to perform a content audit

How to perform a content audit

The word “audit” is hardly one that is taken with a sense of enthusiasm. In fact, we most often associate this action with the tax authorities; scenes of trepidation and confusion may follow close behind.

When auditing the content of a website, nothing could be further from the truth. We can even envision a content audit as a quick “fine tuning” of your presence. After all, we are all aware that a content-rich site is the key to online success.Read the whole post >

CC 026: 7,500 Social Shares: The Anatomy of a Popular Blog Post With Kristi Hines

Kristi Hines

Kristi Hines

Hi folks, welcome to show number 26 of the Content Champion podcast. This time round, I’m delighted to be speaking with authority blogger, social media expert and content marketing professional Kristi Hines.

Over the last five years, Kristi has become one of the most respected and sought-after bloggers in the social media and online marketing space, and has written for dozens of popular blogs including Social Media Examiner, Search Engine Journal, Crazy Egg and KISSmetrics.


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Your Online Mission Statement: What It Is & Why You Need One

Online mission statement

Every business needs a clear mission statement

Do you have a clear idea of where your online business is going, what it can offer customers and what it stands for?

Can you communicate this clearly and concisely to others?

Unfortunately, one of the most overlooked aspects of a profitable online business is a strong mission statement.
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How To Create A Buyer Persona

Buyer persona

Who will buy your products & services?

For a moment, let’s assume that you have put in place a sound marketing strategy, that you have identified your broad target demographic and that you have already developed an excellent branding campaign.

All of these will do little good without first creating a buyer persona.
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