Welcome to show number 29 of the Content Champion podcast, thanks as ever for listening. This time, I’m delighted to be chatting with Michael Brenner, Head of Strategy at content marketing software firm NewsCred.
In show number 28 of the Content Champion podcast, I’m thrilled to be talking with Steve Sheinkopf, CEO of Yale Appliance in Boston. Over the last four years, Steve has successfully used business blogging and inbound marketing techniques to grow his revenue by 45%.
When it comes to strategy and action, goals and actual results, saying you’ll do something versus just getting stuck in and doing it – content marketing would seem to be a world of contradictions.
I recently published a content marketing glossary that very quickly gathered over three thousand page views and nearly two thousand social shares. It was great news in terms of my email subscriber numbers, online brand and podcast listener stats – but not such good news for my server.
Hello again, welcome to episode number 27 of the Content Champion podcast. I’m excited to announce that my guest this time is globally renowned marketing strategist, author and speaker, David Meerman Scott.
In order to help the wider community understand some of the terminology used within the content marketing industry, I’ve put together this comprehensive content marketing glossary giving definitions for many of the commonly used terms in the sector.