I recently published a content marketing glossary that very quickly gathered over three thousand page views and nearly two thousand social shares. It was great news in terms of my email subscriber numbers, online brand and podcast listener stats – but not such good news for my server.
Hello again, welcome to episode number 27 of the Content Champion podcast. I’m excited to announce that my guest this time is globally renowned marketing strategist, author and speaker, David Meerman Scott.
In order to help the wider community understand some of the terminology used within the content marketing industry, I’ve put together this comprehensive content marketing glossary giving definitions for many of the commonly used terms in the sector.
If your blog is like a wild west town full of tumbleweeds, you need to follow these ten proven traffic strategies for generating more visitors. And I don’t mean just any old visitors – I mean engaged, interested and loyal visitors who might very well buy your products and services after you’ve built a solid relationship with them.
At the start of the year I interviewed Joe Pulizzi of the Content Marketing Institute about how content marketing is maturing beyond the adoption phase into a marketing prerequisite that all forward-thinking companies are using.